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RMN 白話文5:零售業的顧客終身價值模型:品牌行銷的新方向與RMN的關鍵
在當今競爭激烈的市場環境中,品牌行銷面臨著前所未有的挑戰。然而,答案可能就藏在我們最熟悉的地方——零售業。本文將探討零售業的顧客終身價值(CLV)模型如何為品牌行銷帶來革命性的變化,以及它對發展零售媒體網路(RMN)的重要意義。
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RMN白話文4:零售數據只是新包裝的廣告投遞嗎?超越受眾包的全方位行銷策略工具
本文討論了零售媒體網路(RMN)在數位行銷領域的影響,並闡述了零售數據不僅為品牌提供了新的受眾包,更有助於深入理解消費者行為,並提供更具戰略性的行銷和通路決策。文章進一步以日本全家便利商店的技術公司Data One為例,分析其如何利用零售數據進行精準廣告投放和分析。
什麼是零售媒體聯播網?BCG對品牌行銷新武器的完整解析
零售媒體聯播網(RMN)正在迅速改變品牌與消費者互動的方式。不論RMN最終會發展到3.0還是5.0階段,其核心價值始終圍繞三個關鍵點:1. 深度洞察消費者行為的需求 2. 實現個人化內容投遞的渴望 3. 對宏觀策略面的分析與建議。這些需求驅動著RMN的進化,也反映了當代行銷面臨的挑戰與機遇。
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RMN白話文3:零售媒體成為數位廣告投放的一個新契機
零售媒體的興起為廣告投放帶來了新的可能。基於真實消費數據的精準分析與應用,讓我們能夠更有效地觸達目標受眾,提升廣告成效。透過數據分析與策略調整的交叉運用,可以在激烈的市場競爭中有更多武器來應付挑戰。
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Google Marketing Live 2024,你需要知道的六大重點
5月21日,全球行銷專家齊聚Google Marketing Live 2024,這次活動的焦點,毫無疑問,是人工智慧(AI)。整場活動充滿了關於AI的討論,涵蓋了Google Ads和搜尋產品。透過多位演講者和令人驚嘆的展示,探討了這些AI功能如何幫助行銷專家應對快速變化的消費者需求和偏好。
RMN白話文2:用三個案例實際說明Retail Media三大優勢
Walmart Connect的案例揭示了Retail Media可以為品牌提供更精準的受眾鎖定,有效提升投放ROI。接著,Fashionista的案例展示了Retail Media可以幫助品牌進行完整的成效衡量與銷售歸因。最後,TNL Mediagene與91APP的合作案例反…
「新聞簡單說」有了RMN後,ROAS就是唯一指標嗎?多元衡量策略更全面
市場專家們討論電商廣告中,過度依賴ROAS(廣告支出回報率)作為衡量指標的風險
A Comprehensive Guide on Crypto Influencer Marketing in 2024
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