【DAO 101 #4】Collective Action is the power of DAO

Mar 16, 2022

A while ago, I saw a Taiwanese NFT community. In order to attract more people to join, not only did they give away U (USDT), but also sports cars. Of course, he did not claim that he would become a DAO in the future, but this event is worth thinking about. , in the DAO in what way do we want members to participate.

Rather than provoking the desires and behavioral motives of individual DAO members, it is more important to stand on a larger perspective and see how to slowly shape a collective action force in the DAO, just like a bunch of small people in the sea. The fish come together and swim like one big fish.

In order to enable DAO members to act collectively, we must first make a detailed division of the mission and values that DAO wants to achieve. It will decrease and lose popularity, so for all DAO operators, the first thing to set up is some topics that can open up conversations (Hot Topic, Buzzwords) as a start.

For a community friend who has been active in Web2.0, he may be accustomed to using the "category" method to run the community. For example, if I want to run a financial community, I may open several editions:

Taiwan stock version
US stock version
Fund version
Index Futures Edition

Similar to this, use classification to divide, but in Web3.0, we should encourage everyone to have more motivation for collective action , so your classification can be used in a way that makes people more willing to open discussions and full of enthusiasm, compared to the Taiwan stock version. , you can condense to:

Taiwan stock version → Taiwan stock market top 5 stock forecast version
US stock version → US stock exchange one hour before the opening of the market
Fund version → Fund fixed investment 3000 exchange version

You are now running a DAO, not an ordinary online community. You can design some incentives to encourage everyone to communicate in these versions . For example, in the Top 5 prediction version of Taiwan stock growth, you can design a prediction task every day. , the winner of the bet can get a reward, prompting everyone to take action.

Any collective action will have three important manifestations:

Don't be afraid: For new DAO members, keep them interested without being intimidated, without slang
Learning: For short-term DAO members, make them feel like they can learn something here
Creation: For DAO members who have participated in the medium and long term, let him feel that there is a space for creation here, and even gang up on what to do

And these three kinds of collective actions are best combined with the DAO incentives, and when everyone starts to move, the most creative and active members will start to surface. To achieve this, your incentives should basically revolve around four things, and design incentives around these four things:

People who share ideas can be motivated
Ask people who need help , you can be motivated
People who propose projects they want to do can be motivated
Motivates someone who brings up what he's doing and wants to find someone to collaborate with in the community

Share ideas: For example, in a financial exchange DAO, the previous [Taiwan stock version] may encourage people to participate in the Taiwan stock version. If you can propose what activities the Taiwan stock version can hold, you can vote for the top three to get rewards. (eg reward USDT, ETH or governance tokens)

Some people may put forward: "We can predict the top 5 stocks with the highest daily growth!" With this idea, DAO can reward him, and by the way, change the name of the Taiwan stock version to [Taiwan Stock Top 5 Prediction Edition], which is more effective Attract the attention of new members.

Asking for help: Then someone may say, then when the market closes every day, ask someone to collect and post stock information, and the community can design a task. Anyone who is willing to assist this matter every month, just Get some rewards every month.

Propose a project: Looking at the top 5 stocks that are increasing every day, everyone finds that TSMC is always on the list. Some people may want to seriously study how to buy and sell TSMC's stocks, and propose that he wants to do such a "Protecting the country" project, Then share the results with everyone. For such people, DAO should also design some rewards to encourage this kind of voice.

The community is looking for people to collaborate: As a result, the project of protecting the country is getting bigger and bigger, and more and more people are required to participate. DAO can also design some mechanisms to encourage the project to give more and more help if it finds as many people as possible in the community for how many hours. grant.

Guided by incentives step by step like this, rather than by a few administrators or moderators, who work hard to maintain the DAO's atmosphere, it can better reflect the collective action of DAO. .

However, I know that although the reason is very simple, the actual implementation is not so easy, because after all, everyone is used to the traditional Web2.0 community, and they are used to diving in the online community without making a sound. So how can the community pass 50 % Traditional community management methods + 50% Web3.0 incentives and guidance measures to test the wisdom of all DAO founding teams.

If you are interested in the evaluation and process of collective action, you can refer to the following materials: