Read the note "Disney's Law of Value Marketing: Use 7 Steps to Create a Profitable Strategy That Will Absolutely Attract Customers"

●The absolute rule of creating customer source is not "skills", but can be established by making the most fundamental business model.

●Only when the three conditions of "idea and career value", "value marketing law" and "creating people who are enthusiastic about work" coexist, "value marketing law" can be established.

●The party who makes the product must uphold a leak-tight attitude and take customers' thoughts and opinions seriously. Therefore, it must be approved by more than one person, but must be reviewed by filters from the eyes of many people. In fact, to make a tourist product, it must be done with the assistance of many people. Everyone can't just care about their own company or their own interests, they must be considerate to everyone around them with the awareness of making the project successful, and keep in mind the most important point: in order to make the group members who participate in the tour show the most beautiful smile, Feeling the best happiness, holding such an idea, is the so-called success.

●We have to think about how to get customers to visit again after purchasing the products. So, first of all, you have to decide who you want to make the first repeat customer, and this step is very important here. While thinking about "When was the last time this customer came to the park?" "When did you buy the product last time?" After identifying the target customer group, imagine how to break the purchase barrier that makes the other party come to visit again.

●The key 7 steps of the law of attracting customers:

1. What is the Business Objective/purpose?

Think about the purpose of the business from the existence value of the product or service.

2. WHO/Who is it?

Identify a clear target audience for business purposes.

3.WHAT/What is the commodity?

According to the target customer group, think about the content and plan collocation of products and services, and think about how to create products that better meet customer needs.

4. WHO/with whom?

To build a golden team with consistent values, it is important for everyone to have the idea of "only I can do this".

5. WHERE/Where is the location?

Think about where to attract people based on services, products and customer groups? Where are the items sold?

6.WHEN/When?

Decide when to sell. If it's a seasonal event, it can't be too early or too late; if it's a general event, don't rush to see results, think of it as attracting future customers.

7.HOW/How to do it?

Based on the first 6 steps, find the actual strategy method that best meets all the conditions.

●Common characteristics of excellent talents:

1. "WHY" and "HOW" turn the purpose into words.

2. Positive language.

3. Recognize each other.

4. Identify the advantages and extend and expand the "guardian".

5. "GOODSHOW" and "BADSHOW".

6. Think only of ways you can achieve your goals.

7. Don't let the other party feel tired.

8. Be proud.

9. Common code of conduct (guidelines).

10. Explore the essence.

●Simply put, set lofty goals like dreams, unite the team to carry out tasks, use technical skills, professional techniques and business models, etc., and fully adopt new methods that have never been used so far, thereby improving the strength of the team. The result is to induce innovation and lead the way to success. If it is a goal that can be achieved just by imagination, what is the difference in the result? Once you embrace the idea that there will always be a solution with a little more effort than reality, the induced growth will only be the same degree: only a little more of growth. However, if the goal is as lofty as the dream, everyone can imagine the infinite possibility, the power can make the strong elasticity into reality. The motivation to achieve the goal is also very important. Only when the company's philosophy and goals penetrate into the hearts of all employees can it be successfully realized.

~Expert in creating customer sources, CEO of pixie dust Co., Ltd. / Wataru Shimada

~ "Disney's Law of Value Marketing: Use 7 Steps to Create a Profitable Strategy That Will Absolutely Attract Customers"

~《ディズニーのすごい Collecting Customers》

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