Creator Economy IMO Weekly Report #12｜Boss, I’m looking for a book with a red cover!

Hi! I am the editor-in-chief of this week’s [Creator Economy IMO] e-newsletter Reading Bigeng, and I am currently working with @Hugo． Hugo takes a rotating editor position every two weeks, taking you to review the week's selected articles (the newspaper is dispatched every Monday at 6 a.m.). Everyone is also welcome to come to the " Matters Creator Economy Discussion Forum " for real-time communication.

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這份電子報每週精選數則「Matters 創作者經濟討論區」的交流，鼓勵大家踴躍說出自己的觀點，所以取「IMO」（In My Opinion）作為名稱中的一部分。我們關注各種對「創作者經營」有益的各種話題，例如創作技巧（不侷限於寫作）、心態及習慣養成、閱聽方法（輸入）、筆記方法（輸出）、文案、SEO、社群經營、數位行銷、數據分析、不同創作平台比較⋯⋯終而實現創作有價，結成「創作者經濟」的果實。

Thanks to Shangyi Culture for providing a "Farmer's Calendar" picture book. As long as you are a subscriber of the [Creator Economy IMO] e-newsletter, come and fill in the lottery form . Registration ends at 22:00 on September 29.

👨‍🌾 Kim Sun-jin, a Korean picture book writer, turned the memories of her parents working in farming into hand-drawn notes.
👨‍🌾 The warm brush strokes outline the vivid rural scenery and the happy daily life of a farmer couple and a puppy.

• Thoughts after reading: Don’t be too hasty, don’t be too slow, and patiently sow the seeds of “memories of farming time” by Reading Pen Geng

Boss, I’d like to find an e-newsletter with diverse viewpoints:

🟥 Boss, I’m looking for a book with a red cover!

Reading Bigeng🙋 IMO: Curating techniques for seeking common ground in differences

Hugo and I. When Hugo was editing and selecting the e-newsletter, after collecting the articles of the week , he was always thinking about what kind of context to use to connect these seemingly unrelated articles to "seeking common ground in differences." Generally speaking, the keyword that is responsible for threading the needle will be the title of that week's e-newsletter.

But sometimes it’s really hard to find this “red” color (laughs)! I had to use the headline as the title.

Continue to hone the basic skills of being a "curator".

PS: Speaking of red books, which one do you think of immediately? The first thing that comes to my mind is " Copywriting Master Teaches You the Accurate Discourage Technique ", which has always been known as the "Classic Red Book of Copywriting".

Hugo 🙋 IMO: The concept of the surprise package

If I see such a display of books in a bookstore, I will definitely feel very fresh and want to read every book. In addition, I personally think that the color chosen is red, which has a very good visual effect. It is both eye-catching and enthusiastic. It is placed at the entrance like an old friend welcoming guests warmly.

A while ago, when I was sorting out the apps on my mobile phone, I was also worried about how to organize them so that they would be easier to find. The most satisfactory classification method currently used happens to be to distinguish them by color. Apps of the same color system are placed in a certain area together, so that It's actually quite intuitive and quick to find.

However, I think that the decoration in the bookstore is not to make it easier for readers to find it, but to create a sense of surprise. It is very similar to the concept of drawing a surprise package. For readers, a red cover including works by famous Chinese and foreign artists also creates a sense of surprise. An additional effect that helps readers move beyond the reading stratosphere.

🟦Ceylon ’s video has exceeded one million views, what next? by Huang Zhebin

For general news readers, the first thing is to get rid of the habit of "only reading news through social platforms"... at least "find a trustworthy media", because Facebook's algorithm will not recommend good news to you.

🟦How low can the lower limit of Taiwanese media be? by Omark

I would also like to share with you that I have not watched news for more than ten years. I have blocked all news media on Facebook and other social groups. I also do not watch political commentaries and talk shows. You don’t have to worry about missing out if you do this. What a big deal because most of the content in those shows is garbage, very uninspiring and not helpful for personal growth. These are things that I can control.

@Robert 🙋 IMO: Two melons on one vine

Although we are two lands separated by the Taiwan Strait, I see that many of the operating methods of the Taiwanese media are very similar to those here. They are similar to the routines and ideas of the Cultural Revolution. They have no journalistic ethics at all, do not conduct fact-checking, and follow the trend + smear.

When people here hear criticism, they think it’s because foreign forces are determined to destroy us, while people over there like to talk about fellow travellers. Whether it is red or green, the techniques are the same. They are two melons on a vine.

Hugo 🙋 IMO: Tracking “opposite” statements

It’s a fact that algorithms feed information based on user preferences. Avoiding social media altogether is an option, but what if I can’t quit social media? Why not choose to live peacefully with the algorithm?

The algorithm is both smart and stupid, because it can only respond based on your reaction, but it cannot know your true position.

So, even if you like to read the opinions of specific media and specific people, you might as well start tracking the opinions of the "opposite" position. You will get two completely different perspectives , which will help break the thick stratosphere and calculate The law will also adjust accordingly and give information outside the stratosphere.

Reading pengong 🙋 IMO: let what is conveyed be the things you care about

Huang Zhebin's post recommended the " Excellence of Journalism Award Foundation " channel, allowing us to find at least one trustworthy media.

I thought of a book called "The Art of Refusing to Read the News". The author of this book doesn't read the news because there is a lot of noise. In addition, he also recognizes the most hotly discussed news, even if he doesn't take the initiative to absorb it. It will be conveyed to one's own ears through other means (for example, from casual chats with relatives, friends, and colleagues).

After visiting the website of the "Excellence in Journalism Award Foundation", I had a feeling. Although the most hotly discussed news will eventually reach my ears "uninvited", but - objectively the most hotly discussed things ≠ subjective The most important thing - the most important news must be discovered by yourself!

We must create/optimize a cross-platform information collection channel that is not interfered by the community (not dominated by algorithms) and can customize the list. There are many tools to help achieve this goal, so that what is conveyed is the things you care about most. , rather than a hotly debated matter.

🟩The shocking recitation education by Liao Yuhui

A literary friend posted an article on Facebook, saying: My daughter, who entered seventh grade, stayed awake until one o'clock in the morning, just to recite the "notes" in the Chinese textbook "word for word" completely and perfectly. The school teacher stipulates that the Chinese language test requires annotation, and it must be accompanied by punctuation marks, phonetic notation, and words...

• Further reading: Shocking! Junior high school students should memorize the author's annotations "word for word": What's the meaning from TVBS

Reading pengong 🙋 IMO: Define your own battlefield

I noticed that in this post, Liao Yuhui particularly emphasized her distaste for reciting "annotations", but she was not opposed to reciting other "good texts" . Therefore, if someone in the comment area bombards her with the fact that "memorizing it is obviously very useful", then it is out of focus. The battle line is obviously at Shanhaiguan, but you went to Yumenguan.

This is a very important preparation before writing the essay—define where your battlefield is? Let's take a look at what attacks Liao Yuhui actively launched and what arguments she used to defend.

It can be deconstructed into the form of Q&A:

⚔️Those "well-written" annotations are concise and accurate, which is beneficial to students' learning. Worth carrying.

🛡️The interpretation of words should be very diverse, and there is more than one good comment. What’s more, there are also ridiculous comments. What value is it worth memorizing? How is it worth reciting "every word"?

⚔️ Recitation is important for cultivating “language sense”.

🛡️ When it comes to cultivating "language sense", I'm afraid "reading aloud" will be more effective. To read the rhythm of the sound, a good "text" is definitely more suitable for reading or even reciting than "annotations" .

(So, Liao Yuhui is not against recitation, she is against "recitation of annotations", and she has defined her own battlefield)

⚔️ The level of students varies from good to bad, so reciting can help make the scoring fair; students with poor levels of memorization can keep up.

🛡️ Everyone has different qualifications. Some people have a very good memory and are good at memorizing scribes. But for students with weak memory, reciting is often like torture, but it does not damage her understanding of the meaning of the words .

⚔️ Some people like to recite and benefit from recitation, so if you compare your feelings with others, you should just "memorize" it.

🛡️ The effects of active learning and passive requirements are much different. Reciting something word for word and wanting to memorize it because you like it are not the same thing.

Hugo 🙋 IMO: Make good use of tools and vocabulary

In the Chinese language exam in middle school, I never experienced the situation where I had to write annotations verbatim in order to get points (great Chinese teacher). I thought it was normal to get points if I wrote the meaning correctly. This time the news After reporting it, I was surprised to find that there were still teachers who agreed with memorizing the annotations verbatim.

I think conjugation is more important than memorization . Simply memorizing annotations in order to score test scores is obviously not helpful for conjugation. It is better to let students spend their recitation time on the Internet (making good use of tools) to look up related word usages and encourage students to use them in their compositions. used in!

🟧About Boai Zuo, my two personal experiences by Who said editors don’t read ( @Jin )

Really, this society is not as bad as you think! We can all be that person who provides help in times of need.

• Related news: Writer Li Angbo’s love seat controversy

Reading Pengeng🙋 IMO: things are better than imagined

I am reminded of the book " True ".

There is a section in the book that talks about "generalization" intuition bias, which is simply a "stereotype". For example, the media often uses "engineers being defrauded", "the more I think about it afterwards, the more things are wrong", "three treasure traffic accidents", "love between the elderly" "Young people should give up their seats politely" as a report, and the title is always eye-catching. Over time, stereotypes will develop against certain ethnic groups.

With the habit of seeking truth, I will warn myself again and again: be careful not to regard special cases as general rules .

Our media may be free, may be professional, and may pursue the truth, but independent reporting does not mean that it can present the truth: even if each report itself is completely true, we may still have misunderstandings due to the reporter's choice of reporting. The media is not neutral, cannot be neutral, and we should not expect the media to be neutral .

Thank you Jin for sharing, letting us see another side of the same topic that the media will not report. Let us discover that things are better than imagined.

Travel and read from the heart IMO: there are fraternity seats everywhere

The subject of Charity comes up every once in a while.

Let’s first check out the original purpose of setting up the fraternity seats. It was “to commemorate the anniversary of the death of President Chiang Kai-shek, and set up fraternity seats on all buses in Beijing City to express their sincere memory of Chiang Kai-shek... I hope that citizens will take the initiative to give up their seats when riding on the bus. Women and children, in order to bring into play Chiang Kai-shek’s benevolent and fraternal spirit.” From the United Daily News on April 2, 1965 .

1. If the original intention is to express the sincerity of commemoration, the memorial should be a product of the totalitarian era at that time. The merits and demerits of former President Chiang Kai-shek still need to be publicly judged by future generations. If the purpose of commemoration is to commemorate , I believe many people will directly say that it should be abolished.

2. If the purpose is to display the spirit of kindness and fraternity , we hope that we can take the initiative to give up our seats to the elderly, weak, women and children when riding on the bus. I think the setting up of the Fraternity Seat is a transitional measure, with a design that is different from ordinary seats, to remind us (not just those sitting in the Fraternity Seat) that we can give up our seats to those in need. Advocating for the elderly, weak, women and children is also a publicity effect, and it also makes it easy for everyone to distinguish. The focus should be on who really needs seats.

3. If the public can develop the concept of not classifying seats based on status or age, but based on those who really need it, and not considering whether the seat is a fraternity seat, then there will be fraternity seats everywhere, and the role of kindness and fraternity can be exerted. Spirit, this can indeed abolish the fraternity seat design.

I actually believe that many people are willing to give up their seats to those who need them, but because everyone is a bit shy, sometimes it is difficult to take the initiative to ask (because if the other person just ate too many mooncakes and is not pregnant, it will be GG); or silently give up by yourself I opened it, but someone else who didn't need it got in first (I really rolled my eyes at this time). At this time, I feel that the "Wish you a good pregnancy" sticker is really great, or the person who needs it is brave and polite to say it first. I believe that the final result is often heart-warming.

🟨A list of good books beyond the stratosphere, hoping to give you more inspiration by Reading Outpost ( @Waki Waki )

Hugo 🙋 IMO: Learn the emotional processing model of people with high EQ

For details about the origin of this post, please see the description of the original post image, and I will not go into details here.

To put it simply, this publicly released list of literature and philosophy books stems from Varkey’s broad mind. Although Varkey mentioned that he did feel a little offended by the question asked by this reader (who rarely shares literature and philosophy books), he did not respond in the moment of high emotions, but let him After two days of pondering, I wrote back in a humble and courteous manner to ask readers for book recommendations.

Knowing how to wait for high emotions to cool down before making decisions is a behavioral characteristic of people with high EQ .

In addition, I also believe that this reader is giving Varkey advice from the perspective of a pure book lover. I think this reader’s perspective will be relatively neutral and objective, because he had never been exposed to Varkey’s self-media, but he only got to know Varkey later when he participated in a book club and arranged to read Varkey’s books.

Reading and writing🙋 IMO: Replace "public trial" with curiosity

We often see in the news that after a certain store/KOL encountered "advice" from customers or fans, they adopted a "public trial" response method. In most cases, as long as the logic does not make big claims, most of the netizens below (followers tend to be in the stratosphere) will support and support the store/KOL.

Thinking about it carefully, this kind of "public trial" expresses one's resentment, but is it really the most helpful way? In addition, will there be a lot of violence?

I really appreciate Varkey's ability to separate "facts vs emotions" first, and to seek help from this netizen with an open and curious attitude . As a result, Varkey received constructive feedback on the "Book List/Why I Recommend These Books", from which I bought several books and curated them to let more people know about these good books. This series of subsequent chemical reactions is precious.

If we find that the other person is criticizing just for the sake of criticizing, it doesn't matter if we don't get constructive feedback. We can just say "Thank you for your opinion" to him.

Just imagine, if you adopt the method of "public trial", although many netizens will share your hatred for you, it will be a pity to lose these follow-up opportunities.

Any creator may encounter a similar situation in his self-media career. At this time, he can recall the case of Varkey and I believe he will know what to do next.

Supplement: Creator Economy and Web3

🌐Exclusive interview with Dong Qizhang: In order to be independent, enter Web3 by function words invisible@Hong Kong Literature Museum

⋯⋯The so-called autonomy is like this, fully controlling and knowing the effect of what you send out. Just like publishing NFT books, the data and information on selling books are clear at a glance. The information that authors have about the destination of their works is much richer than traditional publishing methods.

🌐Hong Kong Goes to Central Library beta launch by Gao Xianjian

HKDCL will give priority to books removed from public libraries...Chinese language teacher Song Chuan launched a survey on " Books Disappeared from Hong Kong Public Libraries " and compiled a " List of Disappeared Books ". There are currently 324 books, although the actual number is definitely higher. There are many, but it is already the most complete list among the people.

Reading writing🧙‍♂️ IMO: Authors and readers are independent in Web3

No matter it is Teacher Dong Qizhang or Teacher Gao Zhancheng, what they do is to usher in the right of "independence", including:

Author autonomy: Control the fate of your own work.
Readers' autonomy: "Database" should not be allowed to decide which books they can/cannot see.

• Extended reading: Preliminary conception of the non-data publishing experiment by Gao Zhanjian

🌐 Dickie Bush’s Twitter Growth Tips by starzq.eth

1. Only allow "small failures": first "prove the concept" at a low cost, and then invest time in "writing the complete content".

2. Communicate the same message in 1,000 ways.

Swift Evo 🧙‍♂️ IMO: shoot left and right

In the Web3 world, how to grow your own Twitter has become a professional knowledge, just like Google Organic Search ranking and Facebook promotion.

This article explains two of the most important techniques - " Small Experiments" and "1000 Ways" .

The two sets of techniques are like using left and right bows, using different methods to continuously summarize and improve the unique growth rules of your Twitter in a fast, effective and long-term recursive way.

Read BiPong 🧙‍♂️ IMO: sort out the smallest version of your idea

Regarding "small experiments", it can be said that it echoes the " minimum version of your idea " in " One-Man Company ", and then find a way to implement it quickly to avoid investing a lot of time or money at the beginning.

Through "testing the water temperature on a small scale", you will get experience, feedback, and then pay attention to what makes those people you inadvertently come into contact with become customers? Continue to improve and optimize further.

At the end of the e-newsletter, I want to take you back to the voice activity of the Matters creator economy discussion forum on September 22 (Friday). The guests we invited are the self-media "Reading Outpost" and "What to Read Next" website Long waki. I’m curious about what note-taking systems (knowledge management systems) and matching tools Varji has used since he started creating, as well as the iterations, optimizations, pitfalls he has encountered along the way, and what insights he has gained?

🟨IMO Character Chronicles: The Creation Creation! The process of iteration and optimization along the way of Waki’s “note-taking system”

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