84. Buying a designer bag won’t make you into high society

Why do many people like to buy luxury goods, because famous brands seem to have magic power. When you own them, you are equivalent to belonging to the upper class. Is that really true? Or is it just that you are deceiving yourself, in fact, the more appealing the masses The more I like to send a clear signal (tattoo. Crazy behavior) to show the concept of being a part of it, similar to the signal is called: Fame!

Take well-known companies as an example. They often imitate each other, just to build a good reputation. If you don’t believe it, you can look at the corporate philosophy of large companies. It is nothing more than to do your best to maintain the environment, treat customers as the first Self-promoting and so on, but this will also silently make them mediocre. Many operators choose stable policies for the sake of stability. In fact, conformity is not a good trait in managing a company, because it means that you cannot stand out. How much is Silicon Valley? Only one GOOGLE appeared in other companies, and the same thing happens to active funds (you pay them to invest for you), because they are afraid of losing money, so the investment portfolios adopted by fund companies are becoming more and more common, often copying each other, This is not as good as designing an investment portfolio by yourself, and you can save a lot of fees for a year (handling fees. Management fees)

When people are caught in a group, they can't make their own decisions, and instead seek a sense of group identity. When everyone wants to go west, he will want to go west together. The group gathering (see the explanation above) is for the sense of identity, remember in << Does the Courage to Be Hated> mention the need to abstain from the need for identification? A lot of obedience is driven by a desire to belong, and especially weak-willed people are most often crushed when they discover that they can actually connect with others Even if you live your whole life, the addiction in your heart can be lifted. It is no wonder that those with weak wills are most easily attracted to cults!

What we should pursue is self-interested gatherings, mutual support, and rationality as the main body to communicate. Don’t get me wrong. For Alcoholics Anonymous, of course, there will still be emotional exchanges , but the purpose of the two is different. Attended an Alcoholics Anonymous, maybe you joined a cult, please tell the difference.