11. "Why Clubhouse Can Bring Today's Trend?"

(2021.2.16)

＊"Foreword":

As we all know, the clubhouse app has been swept up recently, and the invitation code system has even been hyped up to a few hundred yuan on the Internet. A large number of invitation codes are popping up on the global online sales platform ebay, and the selling price can be as high as $150. And the mystery of clubhouse is that unlike facebook, instagram and other social media, it is open to everyone in the world, which makes many users more curious.

＊“What are the advantages and disadvantages of clubhouse?”

I believe that the clubhouse app definitely does more good than bad.

List its advantages and disadvantages-

Advantages: high interactivity, encourages expression, can be used for two purposes, expands social interaction, develops isothermal layers, quickly acquires a large amount of knowledge

Weaknesses: Discourse hegemony, hunger marketing

* "Can it promote rational communication between people on both sides of the Taiwan Strait?"

sure. When clubhouse was first established and has not been blocked by China, clubhouse often had many chat rooms with very exciting topics. Take the author as an example. I have joined chat rooms with related topics, such as "Cross-strait, three-place chaos", "Clubhouse will be blocked." Is there a wall?", "The experience of ethnic minorities in China", "Friends from Tibet and Xinjiang, we want to chat with you", "What the two sides of the strait think about Taiwan independence", etc. It is conceivable that these topics are absolutely in China. It is not allowed, so after a while, clubhouse was "walled" in China.

In these chat rooms, young people on both sides of the strait are quite enthusiastic to speak on these sensitive topics. For example, I heard many interesting views in the chat room of "cross-strait thoughts on Taiwan independence", which also subverted my opinion on "China's mainstream narrative." young people from the bottom - obedient, blind, obedient". As an example of a speech that was more impressive to me, a young Chinese once said, "I don't think China can unify Taiwan now, and to be honest, the Chinese people now maintain a relatively indifferent and indifferent attitude towards Taiwan." Another A young Chinese man: "Actually, I don't agree with the current dictatorship system in our country, and I really like Taiwan's democratic system, which allows the people to speak freely!" Such things are different from our country's imagination of the "CCP" people.

Even after China "walled" the clubhouse, many Chinese finally experienced "the joy of freedom of speech" and "the pleasure of talking about sensitive issues" and continued to use the clubhouse over the wall, but their speech must be more cautious, because Surveillance in China is omnipresent. Up to now, we can still see chat rooms with some sensitive issues. When talking about disputes between dictatorship and democracy in some specific chat rooms, people on both sides of the Taiwan Strait still sometimes quarrel and disagree. At this time, the moderator plays the role of important coordinating role. But generally speaking, it can still promote rational communication between people on both sides of the strait, and the point is that these chat rooms greatly help the two sides of the strait to understand each other, which is a great leap forward in eliminating each other's narrative image constructed by mainstream media. The author also recommends that iOS users who use clubhouse pay more attention to the chat rooms about "cross-strait" (sensitive) topics, which can definitely subvert people's mainstream imagination of "young people under the CCP dictatorship".

＊Is it possible to practice content equality and speech equality?

Clubhouse is famous for the fact that ordinary people can chat "directly" with masters, celebrities, stars, Internet celebrities, etc. that are usually far away from. This is also one of the most attractive features of this app. Although clubhouses seem to be able to "talk together in the same room" regardless of race, class, or identity, there is still discourse hegemony under the power structure. In those rooms opened by many master celebrities, a large number of users scramble to join and listen, and those chat rooms often become celebrities chatting with each other, and users can only be listners, not even as good as instagram and facebook. For live broadcast, ordinary users can at least "sense of presence" in the message. On the other hand, in clubhouse, the only way for ordinary users to prove their existence is a small raise hand button, otherwise they can only press "silently leave" .

It can be seen from the above that the author believes that this app cannot "completely" practice content and equal rights to speak. If clubhouse becomes more and more mainstream social media, the future trend will be more likely to be bound by the power structure. The author here is not to say that clubhouse is a failed application because of this. After all, it is absolutely impossible to interact and chat with celebrities who are not usually in contact with people who are "user-oriented". This is also the biggest difference between this program and the podcast, which is also mainly based on sound - the interactivity of users. In podcast, people often can only play the "third person" listening outside, while in the clubhouse chat room, the original itself is the "third person". "Three people" we can actively fight for the right to join the topic and express opinions and opinions with others.

Quoting The News Lens' key comment "Clubhouse engages in "hunger marketing", which completely hits the three key points of modern civilization's problems. Why clubhouse is popular all over the world: This is a typical hunger marketing, "limited" and "celebrity blessing" It is a necessary element, and with the help of the epidemic, it will naturally create good results. However, the most different thing from brand hunger marketing in the past is that the Clubhouse phenomenon actually completely hits the key points of the three major civilization diseases of modern people: "fear of missing out" (people with this disorder always feel that others are not there when they are not there. social anxiety is portrayed as a desire to remain relevant to what other people are doing at all times.), “information anxiety disorder” (too obsessive about collecting information, whether or not it is related to If you are relevant and useful, you can only collect as much information as possible without analyzing it, but simply want to possess it.), "celebrity worship syndrome" (for their favorite stars, they are as focused, crazy, and even irrational as they are in love. .They have the most detailed and fresh information about idols; they pay attention to their every move, every word and deed.)

*"Summarize":

The app clubhouse is bound to be optimistic and affirmed. The most important feature is that it can "open room chat" with masters and celebrities, allowing users to contact people who are not in the same life circle or even completely out of touch. Clubhouse also reaches people who are eager to share and express their personal thoughts.

For me, the most attractive thing about clubhouse is the ability to quickly absorb all kinds of interesting information. For example, the author often pays attention to the discussion of public issues on this program, and also hears extremely knowledge-intensive information in the chat room of “Duan Media Tea Room” opened by Duan Media during the Spring Festival. In the chat room, I heard reporters who have been out of society for a long time share many experiences beyond imagination. Therefore, whether clubhouse will open the Android system to join and whether it will change its speech mechanism is an issue to be seen.