buy immigration

At the beginning of May this year, Nathan, the owner of Elektra, temporarily received an order from New Territories East. He hoped to deliver it on Saturday. His schedule for the day was already packed, and he was going to New Territories West and New Territories North. However, he still managed to squeeze out an order. Free time, send a large box to New Territories East for guests who are going to board the plane that night.

Nathan's luggage business has been dead for more than a year since the outbreak of the pneumonia epidemic in 2020. Citizens are afraid to go out, customs are closed again, tourism is frozen, airlines and hotels bear the brunt, many people do not pay attention The knock-on effect is that the travel and retail business also plummeted. Nathan said that within a month, if there are orders every day, he is very grateful, and the surplus is nothing to talk about.

"Buying rises and falls with the travel season. Summer vacations and Christmas are peak seasons, and the Lunar New Year is a low season. After that, wait for the next peak season to start again."

The pneumonia epidemic suddenly smashed the rules of the luggage business. It was not until May last year that Nathan felt that the business was showing signs of surviving, all because of the British BNO visa program.

The National Security Law came into effect at the end of June 2020, and the British government announced the launch of the BNO visa in January the following year, allowing Hong Kong people to have a simpler and faster way to immigrate to the UK. Around May last year, the epidemic in Europe began to subside, and Hong Kong people began to migrate. Parents rushed to take their children to the UK before the summer vacation to choose schools and enroll in early; international students seized the opportunity to set out, accompanied by their parents, and inspected the environment in the UK.

"Immigrants are easy to identify. For travel, usually buy one or two large kei, which is enough; immigrants, often buy several large kei, or even buy several sets of kei (one set includes large, medium and small). Sometimes with guests Chat, they all talk about immigrants, most people go to the UK and Taiwan, so we know that the buyers are mostly immigrants; some customers say that their children will return to the UK, go to study abroad, and return to school from April to July.” Disclosed the most people inquired about the large-capacity store.

There are also foreigners living in Hong Kong for a long time. A foreigner bought nine croquettes, six of which were large and the rest were medium and small, and decided to return to his ancestral home. "In the past, customers bought shopping mainly because of travel, and they rarely heard about immigrants, while family buyers were all immigrants." Nathan himself and his wife each have three relatives and friends who have immigrated.

Nathan's wife Virginia used to work for a suitcase company and thought there was a potential business selling suitcases. They live in Tai Wai and know that there are no grocery stores in the area. The nearest is Shatin New Town Plaza. In 2017, the two started a business in Tai Wai. The shop head was named "Yile". The slogan of the shop head was "Finally a shop in Tai Wai!" The neighborhood was very happy, and since then You can drag it home after you buy it, saving you the hassle of traveling by car.

Nathan and his wife are Christians. The word "Jireh" comes from one of the words in the Bible, "Jehovah Jireh", which means "God will provide."

Nathan works in information technology and helps his wife with store and delivery in her spare time. During the social movement in 2019, many shops complained of bitterness, but their business grew, started to get on track, and made a profit.

"During the social movement, many places could not be reached, and Hong Kong people wanted to buy things again, so they bought online." Eileen did not join any online shopping platform, but only promoted on Facebook, and some customers directly helped them through FB. Small stores can attract customers by themselves. He pointed out that the number of customer comments and messages is the key. When customers see more than 2,000 messages, they are attracted to click to see, and then check the store and product reviews online. People who have never visited are confident to place orders through FB.

Another "killer" of the store is to get a free door-to-door delivery service if you spend 600 yuan or more.

At first, Ji Le had no delivery service, until one time when Nathan's friend bought a bicycle and didn't have time to pick it up, he delivered it. He had an idea, he had a car, and he could deliver the goods. It is a selling point, so I advertised the delivery service on FB, and there were indeed more customer inquiries.

"We can deliver goods at night, so we can accommodate customers after work, but department stores can't do that. Customers are also very considerate. If you live in outlying islands or Discovery Bay, we would like to deliver at the Central Ferry Terminal. As long as there is stock in stock, you can place your order today. We Delivery within one day, fast and accurate, customers are satisfied, so they build a reputation and refer others to patronize.” In addition, their travel prices are sometimes lower than department stores, so many customers choose department stores and specialty stores. After the model number, place an order with them.

Yi Le was a ground floor shop in Tai Wai. During the social movement, Nathan and his wife participated in the parade in response to the strike. During the epidemic period, dine-in was banned at noon. ; Once advertised in "Apple Daily", the last "Apple Daily" was published on June 24 last year, they bought more than ten copies and put them in the store for others to see.

Nathan doesn't know how many people patronize because of the store's stance, but he feels that 30 to 40 percent of the customers support Huangdian. He said frankly that there is no publicity in the store, because the store faces the public, and the position is a personal choice.

When they just made a few achievements, a century epidemic flooded, "What is it?" Clean and comfortable for guests, it helps Elek to switch to the more advanced route. However, the upstairs shop lacks street customers, and can only rely on regular customers and FB to discover customer sources.

Immigrants and students have helped Elle's turnover return to 70% of the previous level. On the one hand, Nathan is happy to be helped, but on the other hand, he admits that he feels a little sad.

"Why is Hong Kong in such a situation, and why are Hong Kong people leaving? If Hong Kong is good, it is a comfortable and prosperous place, with convenient shopping and travel.

He said bluntly that he had discussed immigration with his family.

"Hong Kong is becoming more and more like the mainland. It's so closed, you can't talk about anything, you can't talk about it, there's no freedom of speech, and most people in Hong Kong think like that. Speaking the truth, it's connected and locked, and speaking freely has become a luxury. I used to scold the government, but I wouldn't zip it up; if I was dissatisfied, I protested, but nothing happened; but if I expressed my opinion, I would send people to pull it."

He and his wife have candidates to raise children, but are worried about what place Hong Kong will become? How to educate their children?

The two would rather Hong Kong people buy them for their travels, but this day doesn't know when. Before this day appeared, Nathan paused and said, "I hope the Hong Kong people who have lived (immigrated) have a happy and happy life."

Wherever you are, Hong Kong people come on!