5 key points, let you write more attractive copy!

How to write a copy to attract people and grasp the attention of readers? Attract more reach? Here is an example of providing parent-child parenting related copywriting to briefly share the five key points to help you have more direction when writing.

1. Integrate into life on weekdays to help you easily find inspiration

When writing a copy, you must first understand the object and theme. Take the parent-child parenting of community copy as an example, and understand the audience from the background data. If it is a mother group, then you must analyze and understand the parenting problems that mothers encounter on weekdays. which ones, and identify pain points that may be touched, such as being a stay-at-home mom who is tired, busy, and desperate for respite. How working mothers balance family and work, and want to effectively guide their children to study, etc. The information collection of these backgrounds is usually in the following directions:

1. friends and relatives
2. Major community mother groups
3. follow blogger

2. Not all information is required

In the process of collecting data, you can first formulate a good structure (sometimes the company will have needs), and search for the required data according to the structure, so that you will not fall into the vast sea and find your way. Most of the ways to find information are from the following directions:

• GOOGLE keywords
• Browse a few more articles and observe other people's architecture
• Pay attention to good titles and good photos (you can refer to them after saving them)
• Other parent-child related magazines and books

Third, first have the skeleton and then fill in the content

Once the data collection is complete, you can start preparing for writing.

The structure of the article

• Scene (the key to attracting attention)
• Research Information (Professional Information)
• How to guide (how to solve problems)
• End repost (key summary)

For the content of each paragraph, I will place a small mark again, and the small mark is also the prototype of the graphic copywriting.

Details of the text

• Timely segmentation: Because people usually browse on mobile phones, it is usually recommended that the content should not be too long and should be segmented in a timely manner (take Facebook as an example, it is recommended to segment in about four lines)
• Delete the tone of the same meaning: every second counts, everyone needs to see the key points, so if the repeated words and sentences are used, they can be deleted.
• Timely collocation of subtitles: the same is eye-catching, a 1000-word article, with subtitles, allows everyone to quickly browse the key points.
• Column point display is also a good way

title

The most important point of the article is the title, which is usually thought of at the end, and sometimes there is some inspiration in the writing process. You can find a few more titles, and then delete them to find the most touching titles. Usually after the subscript is complete, you can ask the following questions:

• Does the title have anything to do with the object: If the title has nothing to do with the object, probably everyone will pass by after swiping...
• Add numbers: adding numbers can be more attractive, for example: three tips, writing good copy VS writing good copy skills
• Interrogative sentence: You can match the interrogative sentence at the right time to arouse everyone's curiosity

Fourth, the warm tone of resonance can be more deeply rooted in the hearts of the people

Although critical words may cause people to think, but in terms of psychological comfort, words that resonate with warmth can arouse everyone's response.

Use a conversational approach: Theories belong to theories, and some are expressed in words. Maybe you don’t know how to use them when you are in a practical situation. Therefore, you can directly present life in a conversational way, so that everyone can understand it better.

5. Know yourself and the enemy

It is very important to know what kind of person you are. You like to write with a little pressure, or you can play without pressure. The more you know yourself, the more you grasp the moment when your inspiration comes, the more you will have a sense of inspiration!

This year, I accidentally broke into the field of community copywriting. In the beginning, I was not very good at mastering the tricks. Although I have worked as a community editor in my past work experience, I actually followed the company's desire and did not have particularly logical thinking. Take the community copy of parent-child parenting as an example - sharing it with everyone, it may not be very complete, and I am not sure whether it is applicable in other fields, but if it is relevant, I hope it can give everyone a little gain.

Writing is a process of continuous practice and brewing, enjoy it together!