Creator Economy IMO Weekly Report #13｜Communication is “passing” and “catching”

Hi! I am Hugo. Hugo , who currently works as an editor on a bi-weekly basis with DubiPeng, will take you to review the week's selected articles (reported every Monday at 6 a.m.). Everyone is also welcome to come to the " Matters Creator Economy Discussion Forum " for real-time communication.

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這份電子報每週精選數則「Matters 創作者經濟討論區」的交流，鼓勵大家踴躍說出自己的觀點，所以取「IMO」（In My Opinion）作為名稱中的一部分。我們關注各種對「創作者經營」有益的各種話題，例如創作技巧（不侷限於寫作）、心態及習慣養成、閱聽方法（輸入）、筆記方法（輸出）、文案、SEO、社群經營、數位行銷、數據分析、不同創作平台比較⋯⋯終而實現創作有價，結成「創作者經濟」的果實。

As I was sitting in a fast food restaurant editing this week’s newsletter, I overheard a conversation between a couple:

👩‍🦰 "Did you order for me? How do you know what I want?" The wife held the hot meal in her hand and looked at the other meal on the table that the husband ordered on his own initiative. Staring little eyes.

🧔🏻‍♂️"I just wanted to say that you went to the toilet, so I ordered it for you first..." the gentleman said aggrievedly.

👩‍🦰 "But I thought you didn't know what I wanted to eat, so you didn't order it for me. I ordered it myself later, oh." The wife sighed deeply and ended the conversation.

None of us are psychic, so we need more communication to help us express our feelings, gain recognition from the other party, and seek to reach consensus.

However, ineffective communication is the same as no communication in terms of consequences, and sometimes it can even destroy intimate relationships (as shown below).

Whether through different media (written or spoken) or forms of expression (daily conversations, speeches, music, pictures), we clearly hope that readers will receive the message we want to convey. Otherwise, it might really make a joke.

We hope that this e-newsletter will allow you to receive 100% of the sincerity we want to convey when you open the letter❤️

Communication means "passing" and "catching". Are you ready?

❑The consciousness you need to have as a mentor by Lin Yusheng

It’s better to have less than too much mentor. A good mentor can give you extra points, but nothing will happen if you don’t have one. But a bad mentor will harm your direction.

Reading pen farming 🙋 IMO: Mentor is a process of voluntary cooperation with others

Although a mentor is not the same as a psychological counselor, many of the principles in it reminded me of the content in the book " Mr. Toad Goes to a Psychologist ".

Heron said: "Psychological counseling has always been a spontaneous process, and both the counselor and the client must be voluntary. Only when you do it for yourself (rather than just to please relatives and friends) can we truly cooperate."

Switch back to the mentor scene

• "Voluntariness" can be extended to "active learning" or not, which has a huge impact on the results.

• "Cooperation" means that the relationship is "not top versus bottom." A mentor is not a preacher or an authoritative leader, but a listener who thinks about how to stimulate the other person's potential.

A good mentor is probably like a mental pitcher . He initially throws slow balls so that the batter can hit them (making him feel useful), and then gradually changes the type and speed of the ball to guide the opponent's thinking (room for improvement), and also encourages him to play more. Talk about the problems you have encountered and your expectations for the future.

A good mentor will also make precise suggestions on the hitting stance (an unambiguous course of action), but will not tell him that he must hit/not hit the ball (will not make the decision for him), leaving the stage to the hitter.

What is Mentor? It is a process of voluntary cooperation with others.

Hugo 🙋 IMO: Giving unsolicited advice can be rude

Everyone has self-esteem. Providing advice proactively (hastily) before others ask for help is often interpreted as a concept of "top-to-bottom" or even "I'm better than you". There seems to be a subtle difference between this concept and "sharing". The difference:

Sharing is mostly based on the intention of simply conveying information without a specific purpose, while the unsolicited suggestions imply that your current execution method is not ideal and there is room for improvement.

Maybe the person who offered the advice didn't mean it, and just wanted to share a better approach. But the speaker has no intention, and the listener does. This is the interesting thing about language. Perhaps, you can also guide the topic and let the listener take the initiative to ask questions before giving suggestions. The effect will be very different.

❑You’re welcome to give me some advice by Liu Yiyou

There was a very rude advice, asking me why I don’t read the books on the bestseller list? Are you recommending it because you get paid? After thinking about it for a while, I replied seriously. This is one of my themes this year: respond well. In fact, there is no need to respond, just delete it; probably nine out of ten people will give such advice, and I did the same in the past.

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​But at the beginning of this year, I suddenly realized that if I can answer complex questions and interrogations well, it is also a kind of training in thinking; from another perspective, maybe I really didn’t do a good job?
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Just try to answer, try to clarify your own thoughts and context. This is not to win over the other party or to prove yourself, but to make yourself better; in other words, it is from a self-interested point of view.

Hugo 🙋 IMO: Replace indifference with positive response

Previously , Varkey also encountered readers who questioned whether the types of books shared were not diverse enough ( link to Varkey's reply ). Although the two situations are not the same, both of them dealt with it based on their own value systems and gave positive responses , rather than choices. Indifference, I think this is a very emotionally intelligent way of handling things .

In addition, I think Liu Yiyou's situation is more like being picked on, because he shared it on his personal Facebook, and the content he shared depends on his free will. As a result, he was questioned for not sharing a specific book (a bestseller). , if I encounter such a situation, I may laugh it off; and the situation encountered by Varkey is that the person who sent the private message is a book lover himself, and also found out about the reading outpost website he runs, what to read next, etc. The program was advertised as "reading" but only included literature and philosophy, which confused her.

I would think that the situation faced by Varkey would be more open to discussion. Friends who are often exposed to Waki's reading experience and programs will know that Waki's original intention of creating the website and program is to share what he has gained from reading. This is a concept of sharing.

However, because the word "reading" is relatively broad, rather than sharing that sounds based on one's own gains (such as private notes), coupled with this trend of varnish, many people who did not read books originally People began to open books because of this.

Will this make readers who are new to reading mistakenly equate reading with non-literature? Or even ignore literary categories that are also worth exploring in reading?

As a fan, I have benefited greatly from Waki’s sharing, and I will also share Waki’s high-quality content with my book club partners. At the same time, I also look forward to hearing Varkey share about book categories other than non-literature in the future😃.

Reading pen farming 🙋 IMO: side missions

Let me digress here and start a side task, which is whether the "Liu Yiyou" account on FB is a personal Facebook or a fan page (a more intuitive analogy is the WeChat official account, which has the intention of facing the masses directly).

Let me talk about the conclusion first. In terms of product function, it is a personal Facebook, but in terms of actual intention, it is a public account!

It is not difficult to find that it is more and more common to see a kind of personal Facebook account with " zero following others + hidden friends ". From the beginning, these accounts deliberately do not choose fan pages as a medium for self-media operation. There are many reasons behind it. Yu Weichang has a detailed discussion in the book "Playing One-Man Company". A common reason is as follows:

Facebook has a "group" function, and many groups will prevent fan pages from joining (posting). So if I post a good article on Facebook, I can only use my personal Facebook account to post it in the "group" Publicity, so considering this point, I simply don’t want to create a fan page. It is better to directly create an additional personal Facebook account to operate as a public account .

Therefore, I think the "Liu Yiyou" account is actually a public account; in fact, in this era, it has become increasingly difficult to distinguish between a personal Facebook account and a public account. In this era where "one-person companies" are becoming more and more popular, era!

The reason why I spend some space to develop side tasks in such a "hard work" is to demonstrate that "last week Reading Outpost was taught by users vs. Liu Yiyou was taught by users this week". In my judgment, these two things are The case is very similar and can be used as an analogy , but it is different from Hugo's point of view.

❑How to improve the physical forum interview of "1+1 less than 2" by sheng_invest

Recently, I have been asked to participate in many forums. I have a feeling that the organizers of the event are very attentive, and the moderators and speakers are also good. But I don’t know why, one moderator and three sharers are sitting here. On the four sofas, there is a feeling that no one can perform well. It is obvious that 1+1 is less than 2...
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This is a far cry from the effect of a podcast where each other can talk happily, fluently, and talk about everything.

• Extended reading: Three key steps for interviews by Yao Shihao

Read and write 🙋 IMO: Pre-plan the interview outline to master the rhythm and direction of the interview

The thought refreshment that this post brought to me was the bold approach of "the host should not always think about allocating speaking time to each guest fairly":

⋯⋯No matter the time or order, it does not have to be evenly distributed. It depends on the situation. Of course, the most important thing is to review all the key points with all the speakers in advance, and the host can choose what to talk about in the limited time. most.

As for the Re manuscript, it is very time-consuming, so not every situation allows it; I prefer to design a good interview outline, each question is progressive, and the host will have a picture in his mind and know how the "script" will go. , you can even imagine what you will probably respond to after the guest finishes speaking.

Then the most penetrating feedback appeared in the message area, and netizens mentioned:

⋯⋯In multi-person interviews, you need to be able to interrupt freely to have sparks, like "All in podcast", which is full of interruptions.

❑How do people who can write articles every day arrange their time? by nuclear power plant

First, let us draw the conclusion that people who can continue to write for a long time can basically meet the following three points:

1. Reduce writing costs

2. Improve writing efficiency

3. Continuously generate content

Reading pen farming 🙋 IMO

That is to say, to take the right medicine towards "high writing cost, low writing efficiency, and unsustainable input content".

Most of the content in this article coincides with the "Card Box Note Technique", for example:

• Only write short articles and write one thing → The smallest unit of writing is a card (come and write one thing every day IMO 😃).

• Take notes... Record what you see and hear at any time → It is the "inspiration note" among the three types of cards.

However, there is also a different approach, which is to outline the " tree structure " part.

In other words, "Card Box Note Technique" optimizes the traditional method. It allows the " network connection " of cards to be closer to the brain's way of thinking; when connected, new ideas will be generated, and these new ideas have the same meaning as those that have been written in the past. Good cards back it up. The key point of developing an article at this time is the "context" in which the rich materials (cards) at hand should be rearranged and combined. The outline is secondary.

❑ In UI design, simplicity does not mean ease of use by Ni Shuang

This is the most basic and often overlooked design idea in UI design: the visual elements in the interface should be hierarchical/prioritized. If every element looks equally important, no matter how simple the visual design of the interface is, the operation of the interface will be smooth. tired.

• Extended reading: Google announces that Google Podcasts is ready to be shut down and all functions will be transferred to YouTube Music

This move will make Apple the last major player that has not integrated music and podcasts into a single app. After all, Spotify, Amazon and Pandora have already done so.

Reading pen farming 🙋 IMO: Make the article layered

"Ah! All characters are the same size, which feels like a design taboo." The first comment in the comment area put it to the point.

When the text size, arrangement or color are adjusted according to the importance of the message, it is called hierarchy (the colloquial saying is the classification of priorities), which allows people to understand the information content at a glance.

This is true for graphic design, and it is also true for writing (arrangement of articles). I recalled the article " The Master of Articles Teaches You the Accurate Discourage Techniques " and learned a few tips to make articles have a sense of hierarchy:

1. Process long articles into paragraphs <br class="smart">If the article is very long and becomes difficult to read, exuding a message that "it must be difficult to read", then break the article into several Small paragraphs are helpful.

2. Use short sentences and break them up at the right time <br class="smart">Short sentences are easier to read than long sentences. Try to break long sentences into two or three shorter sentences, and put conciseness first.

3. Just one sentence for a paragraph <br class="smart">Imagine driving on a long interstate highway. The road is long and straight - all the sentences and paragraphs are about the same length. After a long time, you may become drowsy. If the road takes a sudden turn - a "sentence" paragraph pops up, it can surprise the reader and wake him completely.

4. Alternating long and short <br class="smart">Following the above, whether it is a sentence or a paragraph, you can make an alternating change of "alternating long and short", which will produce a rhythmic flow when reading.
   

Hugo 🙋 IMO: There are also levels of spoken expression

In response to the sense of layering mentioned in reading writing, I would like to share that the supplement can work in the following direction in terms of oral expression.

1. Volume control (public speaking or private conversation between two people)

2. Performance of timbre (serious topic or light topic)

3. Speech speed and rhythm control

4. Key expressions (explanation position before or after, timely pause, keywords to strengthen the tone)

5. The processing of tail sounds (flat, rising or falling to show different emotions)

These principles are the same as the underlying logic of writing (just the medium is different).

❑Go 8 champion Xu Haohong’s amazing move hopes to bring Taiwan to the top of the world again from Central News Agency

Talking about the impact of AI, Zhou Junxun said that the longer professional chess players have learned chess, the more painful it will be because they must completely forget what they have learned in the past and learn chess again. "It's as if Einstein was still alive today, but was suddenly told by aliens invading the earth that his theory of relativity was all wrong."
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But for young chess players of Xu Haohong’s generation, AI can become a powerful tool to help chess players develop their own chess style.
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Xu Haohong said that playing chess in the era of AI does not mean that chess players must kowtow to AI, but "see how far humans can go with the assistance of machines" and "happily accept that humans, as flesh and blood, are still beyond their capabilities." place."

Note: This article was published on 2023/2/15. Taiwanese chess player Hsu Hao-Hung won the Asian Games Go gold medal on 2023/9/28.

Hugo 🙋 IMO: Cooperate with AI technology to improve human deficiencies

The power of AI technology is so far-reaching that even Go, a competition event in the Asian Games, draws lessons from it. I appreciate Xu Haohong’s views on AI. It is a humble yet confident response.

Part of his strength indeed comes from the improvement after playing against AI. Although I don’t know much about how the traditional Go powers (China, Japan, and South Korea) train their players, because AI’s chess style is completely different from that of humans. , so when an iconic figure verifies the feasibility of AI training, I believe that the trend of cooperation between the Go community and AI will be unstoppable in the future.

In addition, as creators, we should also be open-minded and embrace the convenience brought by digital technology to help us achieve things that could not be done without these tools in the past.

Take ChatGPT as an example. When you have no inspiration, you can tell it your needs and it will get a massive amount of suggestions in an instant. We humans can then decide whether to adopt them based on our own judgment and experience. This will save a lot of time and effort for better development. Focus on things that are important and truly worth investing in.

Read Pen Geng 🙋 IMO: There are rules before we talk about creativity

I would like to extend (adapt) the above-mentioned Picasso famous saying: first follow the rules and learn from AI like an expert, then you can break the rules and develop your own chess style like an artist.

❑Go can verify the false statement that one generation is inferior to the other by exploring the brain’s talk map

How strong are the top professional chess players of today? It’s about the same as the AI ​​that just appeared in 2016.
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From the analysis of historical ratings or AI, Shen Zhenzhen, whom Xu Haohong defeated, should be said to be the strongest player in the history of Go, with the highest chess ability.
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The gap between Taiwanese chess player Hsu Hao-Hung and the three world champions (Shen, Park, Ke) in terms of Elo rating is almost the same as the gap between Lee Sedol and AlphaGo in 2016. Hsu Hao-Hung can win three games. Look at Hsu Hao-Hung in each game. Most of them have a leading winning rate, which really shows the peak state of human intelligence!

Hugo IMO 🙋: How to improve the credibility of an article?

How to make an article look more credible? You can refer to the structure of this article.

This article wants to prove that the rumor that "one generation is inferior to the last" is wrong, not through my own feelings or daily observations, but through objective data and information, which can be most objectively measured and have almost no interfering variables. "Go" to demonstrate.

I think this is a practice worth learning, especially when expressing opinions, citing objective research and facts in a timely manner will make you more confident than starting from your own experience.

❑ The reason why "Elon Musk's Biography" was split into two copies and sold in Japan by Publisher Lu She's thoughts

Today I saw "I work in the publishing industry" mentioning that Musk's authorized biography is being sold in two volumes in Japan. But in Taiwan, single copies are sold, so we are exploring the reasons for these two options.
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I feel very passionate about this topic.
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Because the books I worked on in the past were very long, I often had to make a decision between a single volume or split volumes.

Read Bigeng🙋 IMO: Cultural differences determine the form of publishing

The first half of this post has sorted out the pros and cons of publishing a long book in great detail, whether or not to split it into volumes. I’ve learned a lot!

The second half is about speculating on the two reasons why Japan's "Elon Musk Biography" was split into two volumes. One is technical (Japanese sentences are longer than English), and the other is cultural (Japanese people don't like books that are too bulky). ).

Regarding the cultural aspect, I think of a lot of books in Japan that are in the "Bunkobon" format , which is a paperback book that is smaller, thinner, and relatively cheap. If it is a practical topic, even the content is cut into small pieces and units, which looks relatively fragmented. On the contrary, the style of the same type of books in Europe and the United States is much different from that in Japan, and it usually reads like a small paper. , the chapters are closely linked with each other.

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👉Extend reading to see more👈

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Supplement: Creator Economy and Web3

❑How long will it take to permanently preserve human history and culture? by @高 rebuild

Whether we are talking about one hundred years, ten thousand years, or more than ten billion years from the beginning of the Big Bang to the present, we can always find a longer time, so it will never exist, especially compared to the small earth, For tiny humans.
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However, the concept of "forever" does exist. As a concept, "forever" can be used to express the distant future in imagination, promote communication between people, and can also be used as the goal that "forever" is pursuing. For example, the permanent preservation of human art, culture and history.
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Technologies such as blockchain and IPFS used in decentralized publishing are like cross-border "museums of human civilization." That is, technology can really prevent human cultural history from being deleted or tampered with, but just as no one visits museums every day, On a daily basis, ordinary people receive information through the simplest methods such as TikTok, Twitter, Facebook, and YouTube. If these methods are not dominated by the system, they must at least accept the constraints and censorship of the system.

MS Tong 🧙‍♂️ IMO: The real preservation is the remembering of the heart

Don’t think about it! A few years ago, there was a cartoon "Coco" (2017) that discussed the profound issues of how people die and how they do not die. The conclusion is quite simple: the human heart. If someone remembers it, he will not die. Otherwise, living is equivalent to death. The reason why human beings are superior to all living beings is because they have a "heart". Isn't true preservation not remembering in the "heart"? If it cannot be remembered by people's hearts, what difference does it make even if it is "saved" in stone or on the blockchain? Existence also means non-existence. When it comes to classics, I seem to regret that so many have been lost. But does being preserved mean "alive"? Tang poetry, Song lyrics, etc., there are quite a few that have been preserved to this day, right? Let’s be honest, how many of them really live in people’s “hearts”? As the saying goes, if you are not satisfied with a hundred years in life, you will always worry about a thousand years. Sigh!

Hugo 🧙‍♂️ IMO: What can be commemorated is what will be remembered forever

The goal of decentralized publishing is to permanently preserve human history and culture, but no matter how mature the technology is, it is only a necessary but not a sufficient condition; in order for memory to fight against forgetfulness, it must also rely on the people's new scientific and technological knowledge, media literacy, and civic awareness.

I think of the Pixar cartoon " Coco ". The concept is taken from the Mexican holiday Day of the Dead. When ancestors are sincerely commemorated by their descendants, rather than having their names engraved on their ancestors' tablets but not paying attention, I think this is the essence. Be remembered.

Reading pengong🧙‍♂️ IMO: User awareness

⋯⋯It meets the necessary conditions for group memory, allowing memory to fight against forgetting. But when the entire society doesn't care, things will eventually be forgotten.
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The last and most difficult thing to solve is user usage habits.

Some people care, some people use it, and in the limited time of human civilization, this (blockchain-based decentralized publishing) technology will be passed down forever.

Otherwise, just like the 3.5-inch disk and 1.44MB floppy disk that disappeared from the digital storage stage, they will be recorded on another storage carrier (posterity: So this kind of thing existed in the past?) and become a memory.

❑The media took it out of context and spread the rumor that 95% of NFTs were dead and 23 million people were hacked. What is the truth? by @小 CrowMa𝕏

The media often takes it out of context and claims that 95% of NFTs are dead and 23 million people have been mutilated, but the truth is different. The report pointed out that the NFT market demand is insufficient and about 95% of NFTs are worthless, but it also mentioned that there will be NFTs with practical applications in the future, such as protecting cultural heritage and real estate. Journalists ignore important content, create rumors, and call on the public to judge the information on their own and not be influenced by the media.

Reading pen farming 🧙‍♂️ IMO

Following last week's " Ceylon denounced Sanli journalists " incident, this incident in the Web3 world was taken out of context by many media, reminding us once again that we must be careful in "media literacy".

At the end of the e-newsletter, I would like to give you a preview of the latest [Creator Economy IMO] voice event on October 4th (Wednesday) at 8 pm. Moderator Leo and Deputy Moderator Hugo were invited to talk about this topic. The experience and behind-the-scenes footage of the channel’s operations in the third quarter (discussion forum, e-newsletter, external contacts), and the outlook for the goals and plans for the fourth quarter.

A live AMA (Ask Me Anything) will be open to attendees to “call in”.

Note: You must apply for a Discord account first.

❑ [Creator Economy IMO] E-Newsletter Q3 Review Q4 Outlook

❍ Time: 20:00, 2023/10/4 (Wednesday) (duration about 1 hour)
❍ Location: Matters Discord Free Channel 2 (Online Voice)
❍ Moderator: Swift Evo
❍ Guests: Reading Bigeng, Hugo

👉Click on interest to open event notifications👈

At the very beginning, everyone must pay attention to etiquette when communicating (please refer to the model example in the picture below)!