They are building a "third wall" for Chinese people by advertising on YouTube

Recently I was pushed an ad by Youtube. To be honest, I was somewhat surprised when I saw this ad. I don't want to discuss how Google was bought off. What I want to say is why these domestic media with official backgrounds should exert their influence overseas. PS: I think this phenomenon not only affects people in mainland China, but also affects Taiwan and Hong Kong (look at Zhongshi Zhongtian, they are all spillovers of this phenomenon)

Link: https://youtu.be/jai9d0igzoQ

Put some screenshots:

This media called "watching video" is simply the so-called big publicity, which is the routine of exporting to domestic sales. This "watching the video" position is similar to the tone of the Global Times and its subsidiary World Wide Web, which advocate nationalism. But the difference is that this type of media tries to establish "confidence in Chinese theory" and another set of discourse systems, and invites some "Chinese and foreign scholars" who respect the "Chinese model" to make some theoretically backed anti-liberal remarks, but in the end The conclusion is almost the same as that of the Global Times. (Similar to the "Youth Class" conducted by the Central Committee of the Communist Youth League)

I believe that many friends from Hong Kong and Taiwan have similar thoughts: why many mainland Chinese people have left the Chinese social environment and have no information control after going abroad, and still cannot accept other political views, and even the so-called phenomenon that the more they go abroad, the more patriotic they become Woolen cloth?

I have yet to come up with a very comprehensive, rational, neutral, and objective answer. But I can share my own simple view.

As we all know, there is a network firewall in China. It is a wall that isolates information. It is the first wall.

The national border is the wall that restricts people's behavior. As long as you are inside, you can't speak freely, and you can't be free from fear. It's the second wall.

When you finally climbed over these two walls, you will find that there is actually a third wall besides these two walls.

The third wall is the wall of ideas. It helps people who have overcome the wall or physically overcome the wall to persuade themselves to maintain their previous values, and treat the cognitive dissonance generated when they are challenged by different perspectives from the outside world. On the one hand, it gives the citizens outside the wall a sense of belonging, and on the other hand, theoretically, it gives the citizens outside the wall "invulnerable body protection magic". Before you have established common sense, it will prevent you from accepting that it is different from the official one. The information of the position allows you to actively block the tone of voice that is different from the Chinese official ideologically and emotionally.

The third wall does not only refer to big propaganda, but refers to everything in the tone of "I know very well about the Western style" (clam, silent +1s), plus high-level names and theories, frameworks A seemingly novel and persuasive discourse system. This discourse system cannot be falsified, because their core theoretical basis is the so-called "discourse power theory", which blames all voices questioning China and different tones from the Chinese official on the "Western discourse hegemony".

To give a common example, they will not discuss with you who is more democratic, but will discuss with you "true and false democracy" and "good or bad democracy", and finally construct a set of rhetoric: China's development is good, then China's democracy It is good democracy, good democracy is true democracy, and bad democracy is false democracy, which directly subverts the concept of democracy. They will tell you: Defining democracy in terms of Western democracy is the hegemony of Western discourse.

For another example, just like the point of view in this video advertisement, he does not discuss freedom of the press with you, and the principle of not discussing news with you is to first report the truth, but to tell you: "News has a purpose, it is to guide Society is developing for the better, so news that is beneficial to the nation-state is good news, and has nothing to do with freedom .

But as long as we establish a little basic common sense, we can immediately know that he is talking nonsense; as long as we understand a little history, we can know that this theory has caused great suffering to mankind in the 20th century; as long as we understand a little philosophy, we can understand Human rationality is limited, and even if rationality is exhausted, it is impossible to rely on this artificial overall plan to realize a utopia of public opinion.

It is a pity that most of the Chinese people, including me in the past, have neither common sense nor complete historical cognition, nor any philosophical thinking. At this time, the people who built the wall would say: ''Why should the press be free by default? Freedom of the press is also the discourse hegemony of the West! "At the same time, they will be different from those media that simply incite extreme nationalism, showing a "rational and objective non-neutral" anti-Western. For the pink youth who only have impulsiveness and no blood, this kind of routine against the system of other countries is often very popular.

I'm not afraid of being laughed at by everyone. I used to be an ordinary young man who was obsessed with the dream of the rise of a great country. I also watched the political propaganda animation of the Central Committee of the Communist Youth League on the B station, and heard the "objective and rational" commentary by Hu Xijin, the editor-in-chief of the Global Times. Li Shimo touted the CCP on TED. Like many international students, when it comes to political issues, they think that Japanese, Koreans, Taiwanese, Hongkongers are all brainwashed by the West, and they have prejudice against China as a whole. isolated from others. This is not a question of so-called broad-mindedness, nor a question of stratospheric fortresses, but a fundamental difference in the way things are perceived.

Tell me about your own experience. When I was in college, a young teacher who did not teach political science and also had a background of studying abroad, when he heard a classmate in the audience say: "News broadcast is brainwashing" (the official news program of China CCTV), he suddenly started He explained his high point: "People who say that news broadcasts are brainwashed are really brainwashed by the West. I personally participated in the campaign to eradicate public knowledge on Weibo back then. Yes, I am fifty cents! I have seen a lot of the theories of those public celebrities. "(The premise is that no one asked him this, nor challenged him.) From the perspective of a "come here", he had a great influence on me, who had no independent thinking ability at that time, Let me presume that I should be more "patriotic" when I go abroad before I go abroad, and inculcate anti-Western theories without knowing Western modern thinking. If China’s environment provides us with a perceptually anti-Western soil, then these “wall builders” have rationally implanted us with anti-Western presuppositions.

I am writing this article, not to say that the West is completely correct. What I am against is to tell you directly, on the premise that most people don't understand modern thought and modernity at all: Modernity = West = Clash of Civilizations = Hypocrisy = Evil = Enemy.

So, how to get rid of the invisible control of this "third wall" over us? I think there are two ways.

First, let yourself grow taller and turn over - let yourself become more knowledgeable, more rigorous in logic, and more profound than these "wall builders".

Second, know the real reality and know the real history. They can help us blast a breach.

To make an inappropriate analogy, the former is similar to deducting their theories from a deductive point of view, and the latter is similar to using an inductive method to falsify them. Relatively speaking, the former is difficult and the latter is easy, but no matter the former or the latter, the premise of their effectiveness is to maintain suspicion and thinking.