Cognitive dissonance can be seen from Hong Kong's "Big Brother" and Xie Anqi

September 2, 2022 <br class="smart">The two characters I mentioned in the title are both public figures in Hong Kong, and these public figures were very popular for a while, but later many fans became "black fans" ”, what is the reason? Today I want to use the theory of “cognitive dissonance” to explain.

First of all, the behavior of these two characters from the beginning of being a crowd favorite but now being trampled by thousands of people is the change from the so-called anti-"Communist" forces to neutrality, and even the change from "yellow" to "blue" as people in the society say , (Huang is generally defined as following freedom, while Blue is supporting national policies, etc.)
So some people say that it is these factors that make their popularity plummet, but I don't really think that is the main reason.
I can cite the examples of Henry Zhang, Mirror, etc. to testify, some of which are obviously "blue silk" but not disgusting to "yellow silk", and even more supported by a lot of "yellow silk", of course some people will say that it may be " "Acquired helplessness" effect, under great social pressure, people can only pursue the "yellow" in their minds. This is Mirror. Of course, I do not deny that their efforts and music are also very good.

Back to the topic first, what is it that makes some fans change from love to hate? The reason is "cognitive dissonance", and cognitive dissonance is that we ourselves will distort some things and things, the purpose is to make our minds become balanced, the most familiar An example of this is the fable of "uneatable grapes are sour".

It is precisely because we can't get something, that in order to balance our psychological state, we will move our goals and objectives to other places, or even deny his existence. The purpose is to balance our own psychology, so that we can " happy" to live.
Therefore, as a live broadcaster, "Da Ge" has been speaking out about the universal suffrage referendum in 2016, but in the 2019 anti-amendment incident, he was silently silenced, which made the audience who originally supported him feel inconsistent, so he would Find excuses and reasons for hating the live host, although those who originally supported him thought they liked his speaking style, his "appearance", his game skills, etc., but reality would turn to hatred because of inconsistency.

Singer Xie Anqi is also for this reason. She has been vocal and supportive of the universal suffrage referendum in 2016, but in the 2019 anti-amendment incident, she became disgusted by not speaking up, and on the contrary, some vocalists such as Henry Zhang But he is supported by a lot of yellow silks, all because Henry Zhang has never stated that he is "yellow", so there is no hatred of cognitive dissonance, and there is no problem of consistent incoordination.

There are many similar examples, such as: Jessica Chan, the current YouTuber's true member, is often used to make fun of the wedding dress she took with her ex-boyfriend, and her fame plummeted because she changed boyfriends, the reason is also "cognitive dissonance" , because the fans who support her think she is a girl who goes back and forth and is inconsistent, especially in this online society, women often change boyfriends just for the stereotype of "fishing for golden turtles", which makes this Jessica Chan even more so. Taking a bigger blow (in terms of fame), many fans are also affected by cognitive dissonance because of love and hatred.

The severity of cognitive dissonance is more clearly shown in foreign experimental studies, such as: employees with the same job content, but I give different salaries (the difference is close to 20 times), low-income employees tend to think the job is very meaningful, It will also find interesting places on its own, and high-income employees will think it is a boring job, but it is OK to have a high income.
Obviously it is the same job, and the low-income employees are precisely affected by cognitive dissonance, and will give themselves reasons to explain to their heart why I want to do this job, but the high-income employees can view this matter more objectively, of course, there are also People think that high-income people also have cognitive dissonance, because they think that high-income is doing some repetitive and boring work, so they think that "time for money" will not find its fun and meaning.

Therefore, when we can identify whether we/others are in a situation of "cognitive dissonance", we can know whether we are being controlled by the subconscious mind. When we can jump out of this limitation, natural decision-making will become more rational and better. .
And the easiest way to solve this "cognitive dissonance" is to use the "Adler" mentality more, give yourself less excuses and hesitate to act, think more positively, and try more.
Just like in the stock market, we often have "cognitive dissonance", especially when we lose money, we will give various reasons to explain and prevent ourselves from stopping losses. The purpose is to solve the cognitive contradiction in our hearts until In the end we learned a lesson.

Credit: <Social Animals>