日常 │ 2024 國際書展
IPFS
今年有去書展。之前都沒去過,想說來去看看書展在幹嘛。
我平常喜歡逛書店,並不是去看書或找書,而是看書封設計。現場看不只是視覺饗宴,如果書封有做其它印刷後加工處理,就還有觸覺、嗅覺的感受。所以這次去書展也差不多,當然還是有看一下有什麼新書或有什麼有興趣的書,但絕大多數時間都在關注書封設計。
我看書封...,應該說不只是書封,而是任何平面設計,任何〝好的〞平面設計有幾個要點,包括「整體視覺」、「字型」、「空白」、「顏色」、「視覺走向」、「獨特度」等等都需要互相搭配,如果有達成平衡,才會是我覺得好的設計。
比如下圖。
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第一眼被顏色所吸引,然後視線由右邊的顏色和英文標題帶到左邊的中文標題,再看到下方的文案與標題。且整體用有點舊化的效果來呼應有歷史感的馬克思主義。這一切都是設定好的。
當然還可以再針對這本書封的設計做解析,比如顏色的選擇、字型的選擇、文案集中在左下等等,但這不是這篇的重點..,我只是想簡單說明我是這樣看設計。
這篇想說紀錄一下當天在書展看到的書封。
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今年書展是跟好像荷蘭還是哪個國家一起聯展,所以現場也有不少國外的書籍。看了看國外的書,讓我想到從以前到現在都覺得很...不是不能理解,而是覺得很煩,台灣書籍都會有個「書腰」。
我討厭書腰…。
真的很想看有沒有什麼統計,是有書腰和沒書腰,銷售相差多少..。
然後最後只買一本書《這就是符號學!》。去之前有想說書展應該有特價,可以買有些想買但沒買的設計書,但到現場沒有..,所以就只買了這本。
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然後放到現在還沒開始看。
不知道什麼時候要開始看..。
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