Matters Lab Supports ENS Service, Expanding Web3 Integration with Ethereum Ecosystem

Matters Lab continues to deepen its integration with the Web3 ecosystem, specifically with Ethererum. We are pleased to announce the launch of Ethereum Name Service (ENS) Integration, providing users with the easiest and most intuitive experience to navigate the world of the Web3 creator economy.

Since January 2021, Matters Lab's main product Matters.News has officially supported Wallet Registration and Log In with MetaMask and WalletConnect. Within 6 months, more than 10% users connect their Matters.News account to ETH address for login or displaying the NFTs in the wallets as avatars.

The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain, and is the largest domain name service on the blockchain. ENS allows users to create short letters human-readable names to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. 

Currently, when a user configures ENS and logs in to Matters.News with their wallet, their ENS domain name is displayed on the personal homepage. Each creator on using Matters.News has a static website stored on IPFS, now with one click they can set IPFS CID as contenthash field for ENS via the EIP-1577 standard. This means that over 100k content creators using Matters.News can use ENS as their personal domain, compatible with projects such as Planet, eth.limo, Brave.

By supporting ENS, Matters Lab hopes to strengthen our infrastructure and integration with the Web3 ecosystems. As Web3 applications become more widely known and accepted by the public, an improved and expanded service and user 

experience is the inevitable path forward. Matters Lab will continue to build a truly decentralized social protocol for all creators.

About Matters Lab

Established in 2018, Matters Lab is the massively popular Web3 social media ecosystem redefining the creator economy. Our initiatives include using decentralization tools to protect digital rights, designing a self-governing system and community, and inventing models for a new creator economy. 

With our inaugural project Matters.News, we have built the largest open-source decentralized publishing platform in the Web3 world with more than 100,000 content creators. 

Let’s create a more equal, decentralized, and trustless world together. Follow us on @Mattersw3b on Twitter for the latest news, or start creating on our platform, Matters.News.

About ENS

Started at the Ethereum Foundation in early 2017, The Ethereum Name Service (ENS) is a naming service for wallet addresses, hashes, and other machine-readable identifiers that runs on the Ethereum blockchain. Users can buy and manage their own ENS domains with ETH. ENS also supports use with other DNS domains, including .com and .org. ENS is currently the most widely integrated blockchain naming standard with over 2.17 million domains and over 540,000 users. ENS is currently governed by DAO and has a governance token, ENS.