【Finding vs Insight】如何從 finding 找出 insight？

很多時候，我們習慣把數據資料收集起來
然後就直接報告。
可是這並不是好方法，沒看出你在思考啊～

這裡簡單說明一下 Finding 及 Insight 的差別

Finding：spell out facts
Insight：tell your audience what the numbers means

這裡準備了5個例子，供大家參考～
**以下都是以英文來舉例，因為我是從線上課程紀錄的 XD

【例子 #1】
Finding：There are many different online pizza ordering systems
只列出市場上有很多系統，但這多種系統說明了什麼？

Insight：No one has a great pizza configurator. This represents an opportunity for us.

【例子 #2】
Finding：Pet owners are heavy mobile users and 90% have smartphones.
這數據對業主來說，有什麼用處？

Insight：Mobile is a big opportunity for your client because the target audience are heavy mobile users. (They should probably consider a mobile optimized or responsive site.)

【例子 #3】
Finding：Newsletter signup rate 4%
說明了公司有 4% 的註冊率，那對於市場競爭來說是好還是壞？

Insight：Your newsletter sign-up is double the industry benchmark

【例子 #4】
Finding：A remote tool reveals Tumblr get's 74% of it's traffic by direct visits.
這是個好現象，但不夠有力度的感覺。

Insight：Most Tumblr users begin their experience by visiting Tumblr directly.

【例子 #5】
Finding：There are tons of these tools out there and they're all different. (Your slides only show several screenshots)
看到大家使用不同的工具系統，所以呢？

Insight：Not sure if it's just for branding, or it's more about no one has good usability. I suspect the former. Out of the market, Dominos and PizzaHut were the best and felt the least like webforms.

p.s. 以上純筆記記錄～