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Shopify UK: one of the most powerful eCom platforms in 2022
Shopify
Founded in 2004, Shopify is a Canadian multinational company listed on the New York Stock Exchange and Toronto Stock Exchange. It is the largest online store system platform in the world which powers millions of businesses worldwide. According to Shopify, it made a total revenue of $2,929.5 million in 2020, with 457 million buyers. 1.75 million merchants are selling their products on Shopify.
Key features of Shopify
Smooth shopping experience supported by POS
Shopify POS offers a smooth shopping experience, in-store and online. With Shopify POS Pro, businesses can sell in store and ship directly to customers or sell online and accept exchange and return in store. Whenever a transaction is made, offline and online, the inventory will be updated instantly.
Recover abandoned shopping carts
Shopify accepts credit cards and integrates with over 100 external payment gateways from around the world, from bitcoin to PayPal to iDEAL. What is better is that business owners can recover abandoned shopping carts automatically by sending an email with a checkout link, encouraging them to complete the purchase.
Clear Customer profiles
Delivering the best customer experience is always a priority. On Shopify, business owners can have a complete overview of their customers and their shopping habits, reviewing their contact information and order history at a glance. They can also categorize and export customer lists according to location, purchase history, and more.
Social media integration
Social commerce is changing the landscape of e-commerce. As more shoppers are discovering, exploring and purchasing on social media, the ability to integrate with Pinterest, Instagram, Facebook, Twitter, and Tumblr becomes more important than ever. Shopify even allows Facebook users to browse your products and make a purchase without leaving Facebook.
Make better business decision
Shopify curates a dashboard showing your sales, orders, and traffic, which helps you make the right decisions for your business. You can also export reports to analyze and gain insight into your store’s growth.
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