Wine Meow Watch News 2021/05/12

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Let's record three news about business transformation, crisis management, and rediscovery of local characteristics from 5/5 to 5/11.

Ticketing site e+ to sell Japanese sake

Have you ever bought tickets for local events in Japan at e+? Some organizers will post information and ticket sales of Japanese sake exhibitions, dinner parties, and tasting events here. Some organizers suggested to e+ that they would like to continue to sell the wines that appeared in the event after the event, and some consumers said that after the tasting, they did not want to buy it and take it away on the same day, but wanted home delivery. In order to meet these needs, e+ obtained a small wine from a wine seller . It is only possible to legally sell alcohol on the platform before and after the event, hoping to become a bridge linking the entertainment industry and the restaurant and wine industry.

The station will open on 5/7, and the sales function will be available from 5/12.イープラスお liquor seller サイト https://eplus.jp/osake/


The wine labels made from pictures that are not for commercial use can only be taken off the shelves for recycling.

The Otani Hotel in Osu City, Ehime Prefecture, and four Zangyuan in the prefecture jointly planned to launch the "Fengji Wine", which hopes that the Wuhan pneumonia epidemic can be subsided. The design of the wine label is designed with アマビエ and ヨゲンノトリ. The shrine will go on the market after the ritual of exorcism. The original designer of the pattern, Gui つ か さ, posted on 2021/5/8 that "Feng Ji ノ wine" was a misappropriation of the design of AMA ビ エ that he published on Twitter in March last year, and 広瀬 Junko, who designed ヨ ゲ ン ノ Tori, also proposed that his work had been embezzled. of suspicion, the incident quickly became a topic of conversation.

After Kotani Hotel confirmed the factual relationship with the commissioned designer Okino Kyouhei, the designer admitted that it was a plagiarism. The owner decided to remove the wine and recall the sold products on 5/9, and apologized to the buyer as much as possible and informed the facts. . Although the supporting measures to deal with the misappropriation are unshirkable responsibility, the Xiaogu Hotel handled the crisis very quickly, and also received some well-intentioned comments on Twitter that "there is nothing wrong with the liquor itself, I still want to support it".


Wells are the specialty of Matsumoto City! Brewing beer with well water to compare water quality differences

There are many wells in Matsumoto City, Nagano Prefecture, because there is water flowing from the Migahara Plateau underground in the urban area of Matsumoto City. "Water Group", people have used well water for drinking water and brewing wine since long ago, and it is also one of the top 100 famous waters of Showa and Heisei.

Fukashi Shoji, which operates catering business and neighborhood activities, intends to enhance the charm of local resources and let local people re-understand the local value, and has planned the "Matsumoto Idosui Beer Project" Matsumoto Isui Beer Project. After obtaining permission, the well water was taken from "Matsumoto Shrine Mae Ido" and "North Baba Yanagi no Ido" among the 18 public wells managed by the city government, and Matsumoto ブルワリー was commissioned to brew water that requires long-term fermentation at low temperature. Lager beer MATSUMOTO SPRING BEER .

The two wells are only 300 meters apart, but they have different hardness (in front of Matsumoto Shrine = hardness 8, Kitababa willow = hardness 51) and taste, and the brewed beer also has different tastes due to the difference in water. They made 40 liters of beer and sold them in limited quantities at 4 stores in Matsumoto City, and they were unexpectedly well received. A portion of the sales amount will be donated to Matsumoto City as a well maintenance fee, and beer brewed with water from different wells will be launched at the end of July.

When you have the opportunity to visit Matsumoto City, don't just see Matsumoto City, drink Japanese sake or wine, if you can drink well water + well water beer, you should be able to better appreciate the influence of water quality on the flavor of wine! Matsumoto's water is also a local product.

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