Excerpts: One million Web3 users a year, Debox’s growth strategy, and the conversation between tokendace and Mr. Cube.

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As of the end of 2022, DeBox has more than 33,000 daily active users (DAU) in the App ecosystem and more than 1 million registered users. How did they create a Web3 application with millions of users?
Debox social platform

Debox is committed to building a Crypto Native native community application that integrates all-in-one functions such as social chat, social interaction, Token Gate and Social Trading. We have excerpted the three major business tips shared by Debox’s chief operating officer.

Comply with market expectations and use 1 point of effort to achieve 5 points of effect

In the cryptocurrency market, the product development team must be highly sensitive to the market and know what the current hot spots in the community are and what the market’s expectations are. For example, CZ, CEO of Bian, the largest exchange in the market, Zeng shared that he spends 6-8 hours a day on Twitter to follow the latest market trends.

You must maintain sensitivity to the market, and never "prejudge and think you understand it." Only by adhering to the spirit of personal experience can you truly integrate into the market, such as the recent waves of inscriptions or NFTs in 2022. We also launched the NFT that year. Doing the right thing at the right time can get twice the result with half the effort.

Sustained growth comes from two core elements: market power and resilience

Success is divided into two parts, internal success and external success. Internal success is the foundation, such as product construction, etc. This is the most basic. We discuss the factors of external success: market energy and resilience. Market energy is mainly the market's influence on you. Attention and trust include the endorsement of powerful investors, while resilience is the organic interaction of the community. Both elements must be present to gain everyone's trust and have a solid community base.

Focus on creating simple and powerful products, with a user-first product management mentality

We have taken some detours in the past, referring to many Web2 functional applications and directly imitating them, such as Planet, Weibo rewards, etc. However, this path is not feasible, because if you simply copy Web2 applications and combine them with Web3 technology, you will only It will make the process more complicated, and users have no reason to use a product that is highly alternative and has similar solutions, but is more complex and less secure. Friend.Tech has given us great inspiration, making the process as simple as possible, eliminating unnecessary links, and focusing on the product highlights you want to communicate. It has created new community assets, NFT linked pictures, Friend. .Tech connects people. When it comes to payment, you only need to buy a ticket. It changes the past knowledge payment model from consumption to investment, so that everyone's expected income becomes positive.

Put users first, internal governance, and the economic model of the product must be determined. In the long run, users will know that this thing is safe and can be assured.

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gr0xWEB3 Marketing Opinion and Digest - 關於作者:我們是 gr0x, 一個專注於研究 Web3 行銷、Growth 的社群。社群包含 NFT 研究員、DeFi Protocol Co-founder、Growth 產品經理等成員。
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