In the Smart Society, We Are All Products: <Surveillance Capitalism: The Smart Trap>

I saw a post recommending this Netflix documentary before, and I spent an hour and a half watching it today. The feeling is: you already know a lot of things, but when someone puts them in front of you in such detail, it still shudders.

The great thing about modern tech giants is that they allow technology to infiltrate every aspect of human life, and at the same time have a good combination of psychology and human frailties to make this invasion subtle and irresistible. We all feel in control of ourselves In fact, our thinking and behavior patterns are exposed on various platforms, become part of big data, and are constantly revised by various algorithms.

Technology has advanced tens of thousands of times, but the human brain has barely evolved, so in this fight, the individual human being must be the loser. Even though we have realized that our thoughts and behaviors are being monitored and manipulated, we are still very It is difficult to completely resist this kind of invasion. On the one hand, it is because of the general environment we live in, and on the other hand, because of the convenience and satisfaction brought by using various social media and online platforms, we are reluctant to give up. Human nature needs to follow People stay interactive and care about what others think of them, and social media magnifies this feature to the point where we need to check at any time how many people are liking, clapping, or tagging us. Thousands of opinions of unrelated people, so there is a new generation of glass hearts. The information we see on the Internet, the advertisements, the people we may know, and even the things we want to know, the direction we should search, All are recommended or filtered by big data. And they will always recommend people and things that make you comfortable, so there are people who go further and further to polarizing in a certain position. In this day and age, it is difficult for us to distinguish truth from lies , it is too easy for anyone to push any point of view, even lies and conspiracy theories can spread faster and more effectively because they are easier to catch. When you are not paying for the products, then you become the products, and we also Glad to be able to enjoy it all for free.

PS: In addition to logging out of FB, and controlling to watch Twitter only once on weekends and Reddit and Telegram at most once a day, then I think I need to limit watching YouTube and try not to read comments as much as possible. As for social media in China, we only keep WeChat for contact. Domestic family and friends and Douban pure record reading and watching movies (I really hope to uninstall WeChat one day), and almost all app pushes and notifications are closed. When watching news, go directly to the original website to watch instead of platform push. I I know that I can only be a small neuron in the big data, but at least not every node is tied to the big net.