[ACGN Operation Report] (10) Accumulation of Breakthrough Energy: Platform Strategy Layout for Original Ability Brewing
[ACGN Operation Report] (10) Accumulation of Breakthrough Energy: Platform Strategy Layout for Original Ability Brewing
The existing digital environment is for shaping the users of this generation. If you want to create excellent story creators, you must compare the creative environment ten or twenty years ago, plus the total number of Chinese writers and creative strength. There is absolutely no chance to walk the old road. .
Although novels, light novels, comics and other creative achievements at the current stage of creation still do not know how to convert them into more effective commercial value, "original ability" is the first principle of cultural energy.
In the future, the creative influence of soft culture, compared with the design of hardware, has the cultural connotation of software, which will be a major pillar of national development.
In order for Taiwan's story creation ability, a good environment must be used to accumulate creative energy through the environment.
At present, in terms of breakthrough ideas, we focus on three core strategies, and the ultimate goal is to breed an environment that belongs to the original story ability of this generation.
First, accumulate the energy to break the circle: provide an exposure platform and accumulate the ability to break the circle
Second, rapid iterative presentation: let the content use multiple forms to try to expose
Third, the ability to copy the module: the content of the story is modularized, and the structure is used to improve the output efficiency
The following "ACGN Operation Report" is a review of the current achievements in strategic practice:
【Type of ACGN Operation Report】
[1] [IP community operation] community positioning and community classification
[2] [Creator Guide] An entry point for depicting explosive characters
[3] [Split composition] The artistic conception of the long shot of "Love Live! Superstar!!"
[1] [IP community operation] community positioning and community classification
At the end of each quarter, the associations related to the works have no source of updated information. This is the current problem encountered in the operation of every fan club and community.
【1-1】How to continue the society?
This requires a return to the original "first" strategy of fully operating each IP work.
This overall strategic goal has only one goal, to create a platform for future creators. Through the tactic of "inverting T", it operates with wide-area IP, and identifies effective IP works and learning resources for deep cultivation of each work.
[1-2] Community positioning: create a creative environment
There are currently 20,858 club members in the club "The Shaved Me and the High School Girl I Picked Up". With the end of the quarterly broadcast, the average number of active members is around 2,000.
This is also the normal activity value of the current operating community. The number of people in each community will basically maintain an activity level of 10% of the community's number of people who post a fixed frequency.
Now the operation of the community has begun to provide a platform for creators to expose, but some creations are still not available, mainly because there are works created in the community before to share.
[1-3] Existing community energy and classification
Currently in the first phase of the results, 2 [Level 5 communities] 4 [Level 4 communities] 4 [Level 3 communities]
[Level 3 community] 300-1000
"Stepmom's Oil Bottle Is My Ex-Girlfriend" 331
"Three Hundred Years of Slime Hunting" 349
"Weak Angle Tomozaki-san! 》376
"Vivy -Fluorite Eye's Song" 697
[Level 4 Community] 1000-5000
"Double Girlfriend" 1,010
"The Detective is Dead" 1,564
"Jobless Reincarnation ~ When you arrive in another world, you will show your true skills~" 2,438
"A Love Comedy That My Childhood Will Never Lose" 2,805
"About the fact that I was inadvertently turned into crap by the angel next door" 3,998
【Level 5 Community】5000-10,000+
"Anyway, It's Cute" 6,977
"I shaved my beard and I found a high school girl club" 20,858
These societies are mature and can have opportunities for internal interaction. In the future, I will plan how to initiate the design of independent creation, and connect to other platforms, plus I will write a fan fiction and drawing to guide the work.
[2] [Creator Guide] An entry point for depicting explosive characters
After the launch of "Detective is Dead" in July, it was the work with the largest increase in the number of clubs in this wave.
From 42 at 7.4, to 7.23, to 1,450. After sorting out the labels of the community posts, as long as the characters are well shaped, it is the most basic requirement to make people obsessed.
The character design of each work and the depiction of the characters are the first key to creating explosive products.
But it's a problem to make the characters of the work so people like it.
To be lovable is essentially to fill the needs that are lacking in the heart.
Whether it's Sayu from "The Shaved Me and the High School Girl I Picked Up", or Yuzaki Ji from "It's So Cute", the works can attract a lot of audiences, and these characters have something that makes people curious. I would like to go further and let people explore what kind of novelty the other party can bring.
"Unexpected" is a key to character building. It conflicts with existing ideas and past ideas. Because of this sense of gap, you will feel that you are lacking in yourself, and then you will feel yearning.
[3] [Split composition] The artistic conception of the long shot of "Love Live! Superstar!!"
In the study of storyboard design, there are only one work to be dismantled and studied. Among them, the ED of episode 2 of this season's "Love Live! Superstar!!", one of the running storyboards, is really an artistic display.
It perfectly interprets the artistic conception of youth, teamwork and growth, and gradually brings out the characters on the run. The speed and direction of each character's running, as well as the movements between them, directly show the relationship between them.
This is the ability to speak with composition. Every storyboard has its own function. Some of them only have the point of view of the storyboard, and the movement of a single shot is used in the storyboard to release the message to be conveyed through the appearance of the characters.
In addition, in addition to the pictures and background music cutting into the main song, it also strengthens the artistic conception of the storyboard. The emotional resonance generated by the echo of the two will have a stronger memory point.
【Total operation review】
The April works are over, and the transition to the July update period will take a little time to get used to. Then, the copywriting of the posts of each work is like writing suitable copywriting for each brand.
Therefore, the load is very high. If some works have not been updated, the business cannot be processed. In fact, on the other hand, I want to be lazy. Every time I write this report, I will definitely write it until the early morning.
However, at least in the part that operates in July, the timing of sending will gradually be known, and it will become stable in the future.
[Total operation: 42] 4-week copywriting statistics: 79
[ACGN Operation Report] (10) Total operating hours: -minutes (statistical time 2021.6.27-7.24)
[ACGN Operation Report] (9) Total operating hours: -minutes (statistical time 2021.6.14-6.26)
[ACGN Operation Report] (8) Total operation time: 628 minutes (statistical time 2021.6.07-6.13) 42 articles
[Latest update point] (statistical time 2021.6.27-7.24)
[July operation episode: 11 episodes] 53 articles
[October operation episode: 2 episodes] 2 articles
[2022 Operation: 3 Parts] 2 articles
[2020.October operation episode: 5 episodes] 4 articles
[2021.1 operation episode: 5 episodes] 3 articles
[April 2021 operation: 6 episodes] 9 articles
[Later Operation: 6 Parts] 1 piece
[Operation of Light Novels: 4] 5
──────【Fan Professional Operation】──────
[July operation episode: 11 episodes] 53 articles
07.24 "The detective is dead" 11 articles
07.24 "Aquatope of Shirasha" 10 articles
07.24 "Master Death and the Black Maid" 6
07.24 "The Leisurely Life of a Different World of Kaihang Pharmacists" 1 piece
07.24 "Journey to Another World under the Moonlight" 2
07.24 "Magic High School Honors" 1 piece
07.24 "Kobayashi's Dragon Maid S" 1 piece
07.23 "LoveLive! Superstar!!" 1 piece
07.23 "Girlfriends in Pairs" 12 articles
07.22 "Our Remade Life" 8 articles
06.14 "Meet 5 Seconds to Fight"
[October operation episode: 2 episodes] 2 articles
07.23 "Gu Jian classmate is a communication Lu snake" 1 article
07.21 "I was kicked out of the brave team because I was not a real partner, and I started a slow life" 1 article
[2022 Operation: 3 Parts] 2 articles
07.24 "Even so, still pressing forward" 1 article
07.24 "Shishou classmate is not only cute" 1 article
06.13 "Test to prove that science students have fallen in love"
[2020.October operation episode: 5 episodes] 4 articles
07.23 "In short, very cute" 2 articles
07.23 "Adachi and Shimamura" 1 piece
07.18 "The last battlefield of you and me, or the holy war of the beginning of the world" 1 article
06.12《One Room》
06.09 "Mazhi quasi-series-Shen 様になった日"
[2021.1 operation episode: 5 episodes] 3 articles
07.23 "Idol Glory" 1 piece
07.24 "Swaying Camping" 1 piece
07.18 "Weak Corner Tomozaki-san! "1 article
06.12 "The Hidden Labyrinth Only I Can Enter"
03.31 "The Story of Strange Eggs"
[April 2021 operation: 6 episodes] 9 articles
07.24 "Saga Idols are Legends" 2
07.21 "If this is called love, it will feel disgusting" 1 article
07.18 "Vivy -Fluorite Eye's Song" 1 piece
07.18 "Three Hundred Years of Slime Hunting" 3 articles
07.18 "Honda Wolf and Me" 1
07.08 "I shaved my beard and the high school girl I picked up" 1 piece
[Later Operation: 6 Parts] 1 piece
07.24 "Moonlight is Beautiful" 1 piece
06.13 "Please Smile on the Runway"
06.10 "Gamers Video Game Cafe! 》
06.09 "My girlfriend and childhood sweetheart's tragic Shura field"
04.10 "Masamune-kun's Revenge"
04.10 "Boarding School Juliet"
[Operation of Light Novels: 4] 5
07.24 "Chitose classmate in a marble soda bottle" 1 article
07.21 "Stepmother's oil bottle is my ex-girlfriend" 2 articles
07.18 "About the fact that I was accidentally turned into a waste by the angel next door" 2 articles
06.11 "The distance of the triangle approaches zero infinitely"
──────【Association Operation】──────
[Level 1 Community] -100
"The Leisurely Life of a Different World of Kaihang Pharmacists" 5
"Master Reaper and the Black Maid" 7
"The Dragon Maid of the Kobayashi Family S" 17
"Gu Jian's Classmates Are Communication Lu Snakes" 19
"It would feel disgusting if it was called love" 20
"One Room" 24
Shirasha's Aquatope 24
"Chitose Classmate in a Marble Soda Bottle" 32
"The distance of the triangle infinitely approaches zero" 39
"Idol Glory" 41
"Our Remade Life" 46
"Expelled from the Brave Team for Not Being a True Partner" 56
"Saga Idols Are Legends" 67
Adachi and Shimamura 68
Juliet at Boarding School 71
[Level 2 community] 100-300
Girlfriend and Girlfriend 108
"Sway Camping" 117
"Honda Wolf and Me" 195
"The Last Battlefield of You and Me, or the Holy War at the Beginning of the World" 279
[Level 3 community] 300-1000
"Stepmom's Oil Bottle Is My Ex-Girlfriend" 331
"Three Hundred Years of Slime Hunting" 349
"Weak Angle Tomozaki-san! 》376
"Vivy -Fluorite Eye's Song" 697
[Level 4 Community] 1000-5000
"Double Girlfriend" 1,010
"The Detective is Dead" 1,564
"Jobless Reincarnation ~ When you arrive in another world, you will show your true skills~" 2,438
"A Love Comedy That My Childhood Will Never Lose" 2,805
"About the fact that I was inadvertently turned into crap by the angel next door" 3,998
【Level 5 Community】5000-10,000+
"Anyway, It's Cute" 6,977
"I shaved my beard and I found a high school girl club" 20,858
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