Wine Meow Watch News 2021/06/16

GI Saga

The Saga Prefectural Brewery Association filed an application on 4/1, and the National Tax Agency publicly solicited opinions on 5/11, and was designated on 6/14. It is expected to be released on 10/1 after the 9/7 review and identification of the inscription handle.

Saga is the 17th liquor GI, and the 10th when looking at sake alone.

I'm _____ years old, I live in the metropolitan area, and I like _____ Japanese sake

Toho Bank and Nippon Investment Bank announced "Fukushima Prefecture's Japanese Sake Revival Strategy - To Further Improve the Brand Power and Reputation of Sake Shops in Fukushima -", and the report mentioned that in December 2020, a survey will be conducted for men and women over the age of 20 living in the metropolitan area. An online survey on the taste preferences of Japanese sake consumers and analysis of the questionnaires answered by 2,070 respondents showed that young people like "gankou" and middle-aged and elderly people like "xinkou". Different genders and ages have different flavor preferences. In order to expand the sales of prefectural wine, it is very important to match the strategy of target customers.

To put it simply, women in their 20s and 40s and men in their 30s like "fruity", and as the age group goes up, the degree of preference for "dry" increases.

Interestingly, when more than 70% of the respondents were purchasing Japanese sake, the tasting session or the award-winning wine did not affect their willingness to purchase. Fukushima prefecture has the halo of No. 1 in the country for 8 consecutive times in terms of the number of gold award hilts of the National New Sake Appraisal Conference, and it also requires a sales strategy other than winning the award.

The entire report can be downloaded here , and the report also clearly organizes the overview of the Japanese sake industry, which is worthy of reference.

Looking back at the northern part of Taiwan (Beibei Ji Tao), the gender and age preferences are quite similar to those in the metropolitan area. The big difference is that they don’t particularly want to pick mature bars. In addition, the ratio of winning wines to ask first is actually very small - some wine lovers will not be led by the award because they drink too much, but most consumers who drink less frequently do not know that Competition / I don't care what the competition has to do with me, so I don't feel it, so I don't care. If you are interested in seeing media reports to ask or try a drink, most of the results are still asking or one consumption is game over.

Ishikawa Prefecture lifted the spread to prevent the Golden Valley Hotel and provided 1,000 bottles of wine for free to the restaurant to attract customers to return

Self-sufficient liquor = no liquor supply = restaurant revenue is greatly reduced, opening a store is more costly than closing a store, so many restaurants in areas that have implemented spread prevention and emergency declarations are in a state of closure. Ishikawa Prefecture lifted the key measures to prevent spread on 6/14, and restaurants have resumed business one after another.

Located in Yasuda-cho, Hakusan City, Ishikawa Prefecture, Kanaya Brewery has a history of more than 150 years since its establishment in 1869. In order to thank the local restaurants for their support over the years, we decided to provide our own representative sake "Takasagomoto Brewing 1.8L" for free, 1000 bottles To restaurants in Hakusan, Noza City, and Kanazawa City, one bottle is given to each restaurant, so that customers can enjoy it when they come to the restaurant. Restaurants interested in getting free liquor can fill out the application form to Jingu Liquor Store before the end of June. The list of participating restaurants will also be announced on the liquor's official website.

(Judging from the brewery's own online store, the terminal price of the 1800ml 1800ml of Jozomoto Takasago is 2178 yen including tax)

Giving away free wine to catering channels to attract consumers for domestic consumption is actually nothing new, and it is also one of the ways for upstream and downstream to help each other through the epidemic. But for wineries, this is more of a way to attract new B-end customers and get a list, and indirectly let more C-end consumers know you, which will help drive sales of other wines, clear inventory and save marketing resources. method.

The rice is growing, don't forget that it will be harvested at the end of September and October, and it will be a bigger nightmare if the warehouse is still full of unsold wine when the winemaking year starts.

Business Hours: Isn't the world of sake interesting? Lectures on Introduction to Japanese Sake and Introduction to the Market are continuing. After purchasing the ticket, inform Shumiao when you have free time for the class, and also learn some useful knowledge during WFH, so that you will not be confused when buying sake.