Bricks & Clicks - Claw Machine NFT Hundred Days Serial (3)

"College students earn 300,000 a month by doll machine NFT?"
"NFT game landing application block reconstruction?"
"Ten Yuan Universe? Doll Machine Bubble and NFT Wave."

The first title is for friends who like entertainment effects;
The second title is for friends who like local creation;
The third title is dedicated to Honki, who invented the three fifty-dimensional universes.

the real title is

Bricks & Clicks virtual reality integration

After minting NFT, what should creators pay attention to?

This month , Chen Derui earned more than NT$300,000 from the doll machine NFT works, which may be higher than his monthly salary as an attending physician ten years later. Of course, this may still be a small coffee in the cryptocurrency world, but as an individual creator, I think it is a valuable experience. In this article, I will analyze how this is done, and whether there are some personal factors outside the current situation that can be achieved by hard work and rules. The following is for reference only and does not make suggestions for pushing pits. Of course, if you really want to jump into the pit, it's not impossible.

At the same time, De Rui was very energetic and didn't waste any chance of throwing money. In order to complete the No. 50 special edition work, he rented a claw machine in the most crowded area of Ximending for 5,000 yuan a month. Become a veritable host, this doll machine has NFT in it, and other items suggested by other collectors in it, a veritable Collab work (Collab in the NFT community means a collaborative work between artists) .

The current appearance of the contents of the doll machine is as follows:

As long as you clip any item in the doll machine, you can get NFT and become the owner of the No. 50 work. The Tezos gashapon in it is easy to pop out accidentally (I myself clipped three at a time...) . The monthly income of this doll machine will be airdropped to all owners of the fiftyth work after deducting the cost. Is this a ten-yuan coin (real) fund pool for collectors' joint ventures?

When overseas collectors heard the news, they became angry, saying that they could not cross the sea to capture NFTs, so they sent American representatives in Taiwan to fight in Taiwan. . .

The world's first NFT claw machine, this claw machine is built with the funds obtained from the claw machine NFT, this kind of virtual and real integration landing application is enough to be grandstanding!

If you are interested in this claw machine, you can visit No. 22 Chengdu Road, the exit of MRT Ximen Station, with a large WAGMI on the front (WAGMI meme: We All Gonna Make It / We will all succeed).

The income of such a maverick doll machine is NT$4,800 after opening for three days.

(In the post-bubble era of the doll machine, is this too much?)

Back to the topic.

The 100-day doll machine NFT project has come to the 50th day, and the creator De Rui can maintain it for 50 days. I really admire it. This is the third article I wrote about this creative action. The first article, Here and Now , introduces Hic Et Nunc, a lively creation platform on the Tezos blockchain, with Derui’s claw machine; the second article , Laminal Space (deja vu) Place), starting with the sudden popularity of De Rui's works, and introducing the collector/artist community in the NFT world.

Then another month passed, and many things happened in between. One of the biggest events is the shutdown of the Hic Et Nunc platform , followed by the birth of many parallel universes, the HEN mirror platform has sprung up, and the HENC community is working hard to bring all timelines back to the universe (the most popular website name is HXN, There are enough secondary).

Some people say that one day in the currency circle is ten years in the world; others say that the NFT market is faster, and three days is a market cycle. Recently, I very much agree with this view. Last week, the Fxhash generative art platform appeared on Tezos (similar to the well-known ArtBlocks on Ethereum); this week, the AI creation platform Pixray appeared again, and there are new things every week.

And De Rui's works are still standing firm in this fast iterative trend. They are sold out every day, and the secondary market may have good results. At present, the introduction of NFT in the Chinese world is mostly introduced by the project party, and there is a lack of experience sharing by the creators of single combat. I want to make up for this gap with this article. Maybe today's experience won't work tomorrow, but write it down and move forward with everyone.

Conclusion: I think a successful NFT creator must be a good art dealer at the same time, or at least he needs to have an experienced art dealer partner behind him.

In the traditional world, the art gallery takes half of the profits; in the chain world, the platform takes 2.5%, but all customs must be taken care of by themselves.

Based on this logic, NFT art brokers will become an emerging industry in the future, but before that, this market is suitable for artists with business savvy, and at the same time, a little bit of code is better. (To me, it’s just implying Wu Zheyu , allow me to write an article about this expert who has exceeded 100 million yuan)

1. The creator is the central bank

Andy. Warhol: "Doing business well is the most fascinating art."

Warhol's famous deeds are that many of his original works are not signed by him at all, and the prints are not painted by him. There is a hundred-person factory behind him. In contrast, NFT artists are a bit like Warhol, "wholesale creation". Creators must decide on their own NFT minting version, pricing, and royalties, as if each artist is a personal brand, ignoring the individual value of the artwork itself, NFT may be regarded as a token issued based on this personal brand.

Everyone is a small central bank.

And many central banks died before they were born, because of excessive pricing and too many editions. When the collector community has not yet been established, artists will offer 3,000 to 5,000 yuan on the first and 50,000 yuan on the 10th according to the market conditions of the physical art market. No one will pay in the new NFT market. Therefore, this market is suitable for emerging artists who do not have an existing framework.

After some artists became popular, they raised their prices very high, the collector community was lost, and their works could not be sold, and they became a thing of the past. The collector community likes works that are produced in a stable manner. The editions will not run around, and the prices will not fly around. It is best to have room for price difference, and it is best to plan a series. It's better to increase the price slowly, let the early backer make a profit, and he will follow you for life.

Trust in price and character are the most basic requirements for NFT creators.

De Rui's case: The Lock-in Vending Machine project is a 100-day plan, promising to issue one NFT a day (to gain trust), the price will gradually increase, and the number of versions will gradually decrease, but the volume and price are comparable. The total price after multiplication remains unchanged. Currently, it is about 3.75 XTZ x 12 edition, which is about NT$7,000 (the volume and price are constant). The previous work was 0.7 XTZ, which increased by about five times. Of course, the early supporters earned a small amount (early supporter reward).

2. Form and planning

Rio Castelli, the mega dealer who contributed to Neo-Dadaism, said: “A dealer must grasp precisely the moment when the new art emerges, and also know which artists embody these new ideas.”

In this day and age, when an artist is an art dealer, he has to judge exactly what the market (probably) prefers at the moment. In the real art market, red paintings are always more attractive to buy; the same reason can be analogized to NFT collection platforms. For example, I knew that "Warm Colors, Cats, Animations" would sell well, and sure enough, one work sold five times over (of course I like the work itself, but it feels good to sell). Creators must know the market trend, and even launch works one step ahead of the market to lead the market trend.

I know that there are many creators who are outside the art market, and I also think that this approach is the spirit of the seeker. And the strategy of completely pleasing the market is not absolutely successful. For example, when a well-known project is launched, creators often launch tribute works. This is surfing behavior. The works will be sold, but they are not sustainable. The above are two strategies, and there is no difference between them.

Objectively speaking, the planning difficulty of the entire NFT art market is gradually increasing, and the newer forms of expression and more tricks will only become more and more complicated (even AI generative countermeasure network art has been delegated to ordinary people, AI art market). Early dividends can only be said to collapse), there is no real wealth code in this world, and you can only create by your own sense of smell.

De Rui's case: The Hic Et Nunc platform was chosen for the claw machine project, firstly because of its low cost, and secondly because of the large collector community. Considering the collection community, we changed the expression form of the work to video, and changed the style of the work to video. Adjusted to the style of Liminal Space, of course, De Rui originally intended to do so.

3. Community management

The legendary British dealer John. Kasmin: "The artist creates the work, the dealer creates the glamour; it's a bit naive to say that, but it's not entirely untrue."

Now artists must create their own charm, and creators who are willing to interact in the community, help praise, and even exchange works will be loved by the market. In the Tezos community culture, creators are often collectors themselves, and people check each other's collections. If you can support the creators for a long time when they are hungry and cold in the early days, the creators will definitely be in their hearts, and they will not forget to repay the fountain in the future. There are many similar cases.

And De Rui is definitely doing a good job in this regard. Whether it is humorous or not, interaction with collectors is definitely necessary. He will do a little bit of thought for every ten works. For example, 010, 020 airdrop works to the front supporters, 030 participate in the celebration of 500,000 works of HEN 500K; 040 On the day, HEN fell, De Rui sent a black cat The glitch doll machine work, titled "Rebirth from Ashes"; 050 and the community create a physical doll machine together; and there is also a work in the middle that cooperates with the 3DCG room artist to pay tribute to each other. This plan keeps something new every week.

Fourth, arbitrageurs and robots

Guggenheim said in 1959: "The whole art movement has become a huge business venture. Only a few people really like to paint, and the rest buy it out of ostentation or to avoid taxes."

Looking at the history of art transactions, the transaction prices of high-priced artworks have been breaking through the sky, so the transaction prices in the NFT market are actually not that surprising. The cryptocurrency world is divided into two kinds of people, Diamond hand and Paper hand (or Holder and Flipper), the former holds works for a long time, and the latter sells them for short-term arbitrage.

I originally thought Flipper was unnecessary because they probably didn't like the work that much. But I changed 180 degrees later, Flipper is an integral presence in this fast-moving market because they allow the secondary market to exist, so to speak, a kind of market maker. I have also learned that when I see a work I like, I buy three at a time, sell two at a listed price, and collect one for a long time. That way you don't keep money running out of your pocket.

De Rui's case: The doll machine NFT was stared at by an arbitrage robot during the 20 days from 010 to 030. The arbitrage robot would scan De Rui's wallet address at any time. As soon as it started to sell, it would buy it in batches, and then sell it at a low price in an instant. out. The account of this robot is called 20%Human, which is actually quite ingenious. It may be an honor to be targeted by a robot, because the owner of the robot thinks that the doll machine has room for arbitrage; but at the same time, it also annoys some collectors, who would rather let De Rui make money than let the arbitrage robot make any cents.

Later, the robot did not come, perhaps because the unit price was raised and the arbitrage space became thinner. Some old friends came back to buy support instead, and also brought a new batch of collectors. It's a great feeling, and collectors are also discussing the work on Twitter or Discord, it's a lively and warm community. This is my source of joy in the NFT world.

The above qoute comes from the book "The Crazy History of Contemporary Art ".

I named Derui's project Lock-in Vending Machine, which is actually a metaphor for Vendor Lock-in (meaning commercial monopoly). Consumers are easily kidnapped by accustomed services and cannot choose in the end. This thing may be more free in the new world of Web 3.0. And the claw machine is actually an entertainment restriction.

Now renting real machines is a long-cherished wish and a part of continuing to create content.

Congratulations to De Rui's works for continuing to receive good reviews, and for building a brand new international collector community by himself, which was a surprise that I didn't expect at the beginning. In the next two months, there will be more interesting creative process, please wait with bated breath.

Finally, a special thanks to the senior artists in the Crypto_TW Discord community, I have learned a lot, and I will definitely cut my teeth if I need help.