【2021W46 Newsletter】Weekend snacks: Get rid of traditional marketing and let the brand engrave in your heart

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Aesop Queer Literature Library Book List

As usual, the first article is the one that I think is the most special. In the past, October was the time when Taipei held a gay parade. Today, due to the epidemic, the parade has been changed to an online and fixed-point event. In detail, the volume is indeed not as good as before, but it has created a certain impression and brand in the past 19 years.

Aesop is a brand that no one is unfamiliar with, and it happens to follow this wave to promote brand value. But I think it's full of different ingenuity. They don't just show support, but through actions, let everyone know more about how the brand is digging deeper into an issue. Through the advantages of the store, it provides a field for everyone to understand gender equality issues. Such marketing is powerful.

In real marketing, in addition to wanting you to buy things, a more useful and long-term way is to " promote values ". When Aesop would rather sacrifice the turnover of the store and provide books for free, it is also telling people who are interested in the brand. , the universal value of equal rights is what they are concerned about and willing to invest in resources. They do not need to bid through online advertising, buy TV advertisements, and social media positions, but they have created a very meaningful marketing campaign.

When you talk about Aesop in the future, you will naturally be connected to many ways of presenting value!

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NFT pre-orders start tomorrow! Six Travellogger Profiles, Here's the Story Behind Them

Matters is a very special content platform. At the beginning of the public registration, I had already registered an account and continued to publish articles. He is mainly through the concept of de-intermediation, which means that the brand value is self-evident, that is, the prospector in the digital age.

Bitcoin, Ethereum and even the squid coins of squid games are all topics reported in the newspapers. On the one hand, they have also led to the continuous wave of NFTs. For example, singer Huang Mingzhi also issued NFTs. Riding on this wave, coupled with the emergence of many NFT articles on the Matters platform, I launched my own NFT.

This is quite a standard topic of current affairs. In fact, it is difficult to say why cryptocurrencies and NFTs are becoming more and more popular. However, under the tide, it can provide educational materials and products at the same time, which has become an advantageous fundraising. pipeline.

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From Facebook to Meta: Brand Perspectives / Friede

The previous e-newsletter has already written about Facebook's name change, but this time I just saw some opinions from Fred's side. To be honest, it's not new when it comes to rebranding as a part of marketing, but things like Meta's rebranding of a niche are really vague.

In particular, I revisited it again. I think that the most important thing in brand remodeling is how to "story marketing". For example, Alphabet has done a good job in this, and it is still the same until now. People often think of cases. Later, I also saw the relative effect, which made Google's succession mechanism work more smoothly.

I think a large part of the reason I put it here is to keep an eye on it. After all, from a marketing point of view, this time is really a big thunderstorm. It also reminds us once again that the name change is good, the story, timing, and leaders really are very important! I don't think Facebook has done it this time.

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How AppSumo Generates 10k Leads A Month

I have been using AppSumo for a while. The webmaster who was a computer plaything at the time wrote an article about TidyCal, which made me acquainted with AppSumo's services. In my own experience, AppSumo is really a very good marketing company.

On the one hand, I create my own products, and at the same time, I list many other people's products on the platform. Then, as the article said, I also create content (Blog) to talk about different products. If you look carefully, you will find that even if it is not listed on AppSumo. products will also be included. A good example of content marketing. Through objective comparison, article traffic is created, and then services are embedded.

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DO YOU NEED MARKETING TRACKING AND AUTOMATION?

I liked this article very much, it also caused me to think a lot, and at the same time made me make many decisions with more purpose and confidence.

Justin is a "paid community practitioner and SaaS serial entrepreneur" introduced by "Full Subscription System". There is a popular product called Tarnsistor.fm, which is a well-known SaaS service in the Podcast world. This article has a detailed introduction to his own product positioning, marketing experience and marketing tools, etc. It is highly recommended to read.

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