Japanese Sake Miscellaneous #34 Don’t Make This Mistake When Holding a ToB Event

Note: Japan's annual budget starts and ends differently from ours, so no matter if you have money or not, you can rush to hold events in January, submit reports in February (plus the loop of sending the package back after being scolded for sending it again), and it can be safely downloaded in March. village.

#1 XX prefecture companies ask the travel agencies of Japanese and Taiwanese to assist in organizing exchange meetings for travel companies and airlines to promote the eight local governments.

- The list of promotional materials/souvenirs sent by the Japanese side will be bagged and adjusted by the helper before the opening. The list is only in Japanese. The name of the product must be guessed by the helper, and an assembly line will be set up urgently, and the processing and arrangement methods will be discussed. . If I were the contact person, each item would have a Japanese-Chinese name, a photo, and a demonstration of how to use it. In particular, the size of each small item in souvenirs varies greatly, and it is unsightly to be stuffed into a bag.

- The last local government to play is represented by a liquor store, who sponsors shochu and explains and promotes it. As a shochu sommelier, I was invited to give a 15-minute introduction to the tasting method, but the actual situation was that the co-organizer did not know who was speaking and how much content to be taught during this local government period. The owner himself finished it. I stood behind and watched the connection and really felt that there was no need to waste money to find a sommelier in Taiwan, and when it was my turn to play, it was already past the scheduled end time of the event. After I introduced the location of the wine maker and the flavor of the wine, I went directly to share the two, which can be relaxed at home. The way to drink soup. To be honest, when it comes to method 2, the guests are no longer listening, just talk about what they are going to do next or leave the venue, and it is less annoying to end my paragraph quickly. Fortunately, my intuition for rundown is accurate, and I didn't spend any extra effort to prepare PPT or anything. I received the hourly fee for one hour, but I also stayed on site for four hours to help, with peace of mind.

#2 YY County Local Wine Promotion Association.

- Because the invitation letter for the event did not inform which brewers will appear in this promotion, I deliberately asked in advance to ask for a list of wines, and I was afraid that the brewers who asked would not participate. The event materials are 6 games and 7 wines, but there are also tin wine vessels that took the opportunity to show their faces (only for promotional materials but no introduction), and a grapefruit wine that was not introduced (whether it is for welcome guests or byebye is unknown, Anyway, I came for a drink before leaving the venue).

- Since it is a pro to け, the wine data should also indicate the brewing specifications, but there is no, so I have to look at the official website of the wine maker. After tasting each wine, guests will be invited to share their thoughts or ask questions. Most of the time, they will be silent or be cued to say a few words, which is a standard Taiwanese reaction. Everyone has drank and sold a lot of interesting wines. Only interesting wines will be asked questions and recorded. It is precisely because I am afraid that I don't know what to say, so I need to get the wine list in advance.

- During the event, due to the connection between Japan and Taiwan, Taiwan has arranged interpreters, but not everyone who serves as an interpreter will work hard to understand domain knowledge because they have received cases from different industries. I don't understand alcohol, so I don't know what oo is." The interpretation makes people roll their eyes, and those who understand it make it clear that they don't want to help, and it's really ugly.

- As for the connection test, we still have to do it early. The activity schedule is scheduled to start at two o'clock, but many guests did not arrive on time, so they delayed the test connection until more than two o'clock. It's a busy brewing season, we all know, so that's why we need to schedule ahead, don't we?