Content marketing, the importance of brands and products being searched for

In the past few years, users have been familiar with the rules of advertising on the Internet, and the threshold is not high. Many new brands have emerged one after another. Many new things and new tricks appear on FB, IG, and LINE@ from time to time. It's not bad, and we have also been touched and diverted. The cultural and publicity page is also good. As Internet users, we also want to see what everyone has experienced out of the box or what everyone has to say.

At this time, there is usually a problem. After GOOGLE, it is found that there may be only a few or even none of the information that can be searched. However, if you go to the FB fan group to see, the frequency of postings and the interaction rate are also low, and the probability of closing the next order is Very little, this is a big gap in the operation of many new brands. Many owners think that my product is good enough. As long as the advertisement is placed for the audience to see, they will pay for it. Usually, it is ignored that the DATA that can be searched is the key factor of the transaction.

click because there is a need

After consumers are attracted and touched by advertisements, they will habitually search for the experience or recommendations of the same needs. Recommendations from the stratosphere are often the best promoters. Articles & VLOGs are the best weapons to boost the confidence of your audience, because that's how we all do checkout.
In addition to operating free channels such as official fan groups, IG, and LINE officials, some budget must be allocated to KOL or blogger experience articles. These content are more likely to be trusted on GOOGLE and YT platforms, and help us through third parties Recommended, coupled with the verification of a large number of pictures, consumers will think from the bottom of their hearts that it seems to be really powerful, and it is worth trying.
We have all had the same experience and were attracted by the advertisement of manufacturer A, but after searching and comparing, we bought the same type of product from manufacturer B, because the content that can be searched from manufacturer B gave me more confidence and took away A without any effort Potential customers that a manufacturer spends on a budget.

In terms of brand management, publicity must continue to be released no matter what, to let consumers know that "you are still there". Do not reduce the number of posts or not post at all because of laziness or because they feel repetitive and not special enough. The purpose of posting is to let The audience knows the intention of the brand to continue operating, even if consumers don’t need it now, they will look back when they need it in the future. If you find that the brand content is not regularly updated and the product-related information is insufficient after being touched by the advertisement and diverted to the official website, I think your willingness to place an order will definitely decrease, or even cancel it.

If the brand's initial product line is insufficient or the brand resources are not sufficient, and there is no way to maintain a certain number of posts, you can consider introducing the process of product manufacturing, the content of the side shot of the marketing process, or the spirit of the brand story, and publish these content in the early stage. It can increase the sense of trust of the consumers who touch it, and avoid the same product being widely publicized too frequently and get tired, and operate the brand concept from different angles to win more consumers' recognition.

Content marketing is the current mode of operation in the mainstream market

Consumers value brand content more than brand recognition, and the true evaluation of product use dominates the result of whether consumers buy or not. As far as the benefits of content marketing are concerned, the longer it accumulates and the more searchable the website is, the average advertising cost will continue to decline, which is completely opposite to the previous advertising results, and consumer loyalty is also higher than the traffic flow of the past advertising model. The proportion of repurchases has increased significantly. It is no longer because of the consumers who are attracted by the discount. They come and go quickly. Consumers should come to the door because of their needs, rather than actively advertising to find consumption in the past. By.

Improving the conversion rate is the ultimate goal of marketing, and the production of content needs to simulate various life needs that users may encounter. An item will have various versions of presentation methods, regardless of experience, unboxing, component analysis, Use experience to build brand trust.
Content marketing does not pursue immediate sales, but communicates with consumers through the content of brands and products, solves problems for users, and generates sales behavior formed after trust.

In the promotion of different versions of content, the background data of the website will show the flow and preference of consumers, and then optimize according to the data analysis, improve the content quality of the webpage, replace the version with low conversion rate, and constantly test the market. Acceptance and user orientation, let the numbers decide our next steps, objective results will lead to better performance.

"Content marketing", starting from the problem, builds brand trust through communication, and sales behavior is the last, aiming at consumers who already have the best loyalty, not only provides high repurchase consumption behavior, but also is more likely to help you Bringing new traffic from relatives and friends, they are the best transmitters of "word-of-mouth marketing".

Don't let your brand community and online DATA become the biggest loophole in order transactions. Retaining fans with valuable, high-quality graphic content and interactive remarketing lists are the most important basic skills in the community era.