When a business project joins NFTs, it can be very emotional

May 20, 2022

Today I would like to share a case entrusted to us by a client, to make a design promotion for their 3rd anniversary, to commemorate the friends who are far away, although I can’t chat and laugh like the old days, I hope you will have a happy life in every corner. .

A brand of women's handbags established in Hong Kong with its own factory. It has been established in Hong Kong for the third year. Today is the 3rd anniversary. The customer commissioned us to carry out a thanksgiving promotion and add NFTs elements.

When discussing the promotion plan, I found that the client still has a strong reluctance to part with her friends who immigrated and left in the past few years. We also understand this very well. There have been a lot of things happening in Hong Kong in the past few years. It can be said that most of them are sad. Many friends want to leave here for reasons such as "worry", "worry", "dissatisfaction", "fear" and so on. Human beings are very proud creatures, and they are always unable to let go of the big stone in their hearts about "not ending happily" or "leaving unhappy".

The client's plan is to design a design that resonates with friends, and then make 50 pieces of NFTs stored in Opensea and then Airdrop them to 30 friends scattered all over the world.

When it comes to why customers want to make NFTs instead of directly passing on the finished works to friends, she answered the reason for "meaning". The meaning is not only because of the characteristics of Blockchains, but because she will "go deeper" for the sake of friends. Thinking about it", she compared it to: You prepare birthday cakes for your friends. Besides birthday gifts, you always want to write them a heartfelt card. Although this heartfelt card is very thin, it is full of heart. . The reason why she likened to make NFTs is roughly this meaning.

As I quieted down after finishing the case, I had a little feeling that came to my mind.

Maybe because of the nature of work, words, images or images are always linked to "money" in the business world. Clients calculate with me how much money these words or images can bring back almost every day. I really never thought that such a strong feeling could be brought out in a commercial project.

Maybe you will ask whether it is not worthwhile for the customer to spend money in vain in exchange for this feeling, or the customer has a lot of money and is not afraid of wasting a little bit of money.

However, I think this move is a high-level move. Maybe this promotion did not prompt customers to buy the product, but the brand’s dedication to friendship is deeply embedded in the hearts of the customer base. When purchasing similar products in the future , a great chance to think of this brand first.