Planning can create needs

Brand planning is divided into online planning and physical planning. The ultimate goal of planning is to convert sales as the goal. Online planning Through the promotion activities of each schedule, take out the sales products that have something in common with the content of the activities, and repackage them. No matter in copywriting planning, visual planning, product value enhancement tying skills, etc., all can be repackaged entry point. Physical planning requires a relatively long lead time. Physical planning focuses on "feeling experience". In addition to the same basic planning process as online planning, it is necessary to add space, atmosphere, flow of people, etc. to constantly simulate the scene Situation, smell, environmental factors, and distance between people are all included in the assessment. If the event needs a host or speaker, the stage charm of the scene becomes the focus, and the resonance of the scene is the key to the success of the physical planning event.

The planning of physical planning usually has different meanings. In addition to the people and things involved in the content of the event, the retention of live images records the experience and emotion of each step, and the direct contact between people can be drawn. Enter. We don't talk about commodities or business content with each other. We just hope that you will come to the scene and feel the life experience we bring, and you will share the difference in the past year. You and I have grown together. This is a lot of large-scale enterprises. The annual planning VIP event that is often done.

An example of online planning, using planning to create demand

Suppose you own a brand today, and the only product sold is a coffee grinder. Introduce various patented technologies on your shopping website. The body is small and does not occupy space, has a long service life, and has high grinding quality. Consumers are concerned about you. I thought of it for them, the price is also in line with the general market, not particularly expensive, and even ordinary families can afford it. With such a planning model, the profile of customers who come to your door has actually been guided by your planning. I believe that most of the inquiries are mainly from new entrepreneurs who want to open a coffee shop, and only a few are individual orders for personal use or commercial environments.

Let's take a different approach. Instead of focusing on machines, we have the vision of a few friends chatting and laughing. One is holding a cup and the other is smiling. The protagonist of the photo exaggeratedly raises his hand like a speech, while the table Place cups and plates scattered on the top, and in the corner of the picture, there is your coffee grinder.

The purpose of this plan is to transfer the audience to general consumers. Such situations and times can happen anywhere in the home at any time. You can tell consumers how much space is needed to place the machine, and what kind of cups, tools, etc. The decorations and even the flower drawing skills are photographed for you, as long as you want to improve the quality of life, it is worth having.

Now you don't have to look around for tools, on my site, you can pick whatever cups and plates you like, pick your favorite table for a new grinder, a couple of comfy chairs, and whatever you want Related peripheral products, of course, and the most important coffee beans, I have helped you choose various items that you may like. If not, please let me know, I believe I can achieve the task.
And if you want to show your secretly learned latte art skills in front of your friends, as long as you have a smart device, I will immediately send an instructional video to your device for you to learn at any time, as long as you are willing to take that step. .

You will tell me that you are just a coffee grinder brand, there is no other peripherals that can be sold to consumers, and there is no resource to operate peripheral products, which further distracts the original intention of the brand. This is an impossible plan. To be honest, it is not difficult. Tables, chairs, and related large-scale hardware furniture can be purchased from IKEA, or you can choose products from furniture stores to find high-quality cabinets and design chairs suitable for grinding machines. As for tableware and coffee beans, when you step into this industry, you have already accumulated a lot of channels and resources. You know better than anyone where to find sources, price costs, and suitable price ranges, and the purchase price is relatively cheap.

What you provide are services. These services can increase the sales volume of machines, let your products enter the family, and expand the audience. Do a good job of market segmentation.
These peripherals will bring some additional profits. Maybe one day, consumers will prefer the peripheral products you have selected, agree with the lifestyle you bring, and the revenue will grow beyond the profit brought by the grinder itself. That's an extension of another major product line.

We use planning to create needs other than the grinder itself, so that consumers can meet all related supplies in one place, without spending much trouble piecing together what they want, providing many examples and spaces, and he only needs to be responsible for selection. Well, that's your market differentiation.
The appearance of the brand is initially created by the owner. When the business opens, the appearance of the brand is determined by consumers. What they like about you, the brand will grow in that direction in the future.

In the promotion planning in the commercial space, I will choose to focus on the troubles of the human resources department. Enterprises usually think differently. How to reduce the turnover rate of personnel and improve the happiness brought by the enterprise is the pain point for enterprises to retain talents. In addition to the direct salary adjustment, the comfort of the working environment of the enterprise has also become very important. An important assessment, the coffee machine next to the coffee machine will be a good space to play, creating a short break point in the work, so that the mind can temporarily stop and get a rest. For enterprises, the cost of personnel changes is far higher than employees imagine. Not only professionally, but also integrating into the corporate culture and industry familiarity, it takes time and experience to accumulate.

In the current sales market, the life cycle of products is shortened, and it is necessary to continuously improve and improve the effect of planning and promotion. There will be ups and downs in sales.

In many cases, it is not the energy of talents, but the speed at which consumers are changing too fast, unless the internal team has the means to produce a project in three to five days on average, which can be followed at any time according to festivals, solar terms, and current affairs topics. The pace of improvement, not to mention the upgrading and updating of internal product lines, product planning for newly developed products, etc., otherwise, it is almost impossible to grasp every key point in the changes in the market. Hou, in order to stabilize the contribution of performance.

Start-up brands should not feel that they are small, these models are far away from themselves. Start-ups start from online. In addition to focusing on online sales planning, they must also go out to the scene to interact with consumers. In the early stage, you can participate in the counter decoration of various activities, leaving pictures of interacting and sharing with consumers, and you can re-plan the thank you feedback to consumers. These precious materials, the record of pictures can be stacked to create a brand. strength, and close to life.

You should have watched TED videos. If its publicity only tells you the time and theme, plus a little illustration, instead of the live photos of the speaker, the situational videos of on-the-spot interaction, I think the click-through rate should drop a lot. Actual on-the-spot images and pictures will always have the magic to attract you to click.