NFT Planning Community Research Report (02): Web 3.0 Investment Project Teahouse Teahouse

This article is the free version of " NFT Planning Community Research Report (02): Web 3.0 Investment Project Teahouse Teahouse ", for the paid version, please go to the square to read.

 Note: This article does not constitute any investment advice, please DYOR (Do Your Own Research) before making any investment.

Analyze cases

 Project name: Teahouse HighTable

Related Links: Official Website , Discord , VIP OpenSea , OG OpenSea

OG Mint Price: 5.5E (institutional, enterprise-level member Pass)
First WL Mint Price (VIP): 0.55E (General Member Pass)
Second WL Mint Price (VIP): TBA (unreleased)
Quantity on sale: 5566

Personal evaluation:
The projects promoted by ETH believers are backed by a very good technical team, and the team members are highly motivated, making it a very long-term investment project. In terms of community status, it was obviously saved by the high price (0.55 ETH) selling price, and the Flipper (short-term speculator) was directly screened out by the price, so that valuable members became holders, and the community atmosphere was temporarily in a state of flux. very healthy state.

Introduction

DeFi (decentralized finance) project operated by Zombie Club and Elysium System technical cooperation team. In addition to providing different investment solutions for holders to choose from, NFT also adds game elements to make investment interesting and include different styles.

The reason why Ben Xiong knew Teahouse is very simple, that is, he learned it through Chain News . For a project to be widely spread, it is best to run on the big news stage of the related industry to ensure that all people in the circle know the relevant news.

However, the atmosphere in the circle was still full of "making quick money" atmosphere, so that Flipper accounted for 80% of the population, and those who really hoped that the blockchain ecology would become healthier were only a small number of 20% or even less.

As a result, this distribution of numbers eventually resulted in a large number of speculators entering the group and making noises, creating an atmosphere that loves the community very much, in order to obtain a whitelist (right of first refusal), or obtain more benefits from it. Fortunately, the sale price of Teahouse's VIP PASS (general member pass) was finally set at 0.55 ETH, and a lot of AMAs and publicity, explanations - especially after purchasing NFTs, you need to invest more money to participate in the investment projects they provide, etc. , These news scared away many short-term speculators, so that the number of people who finally paid the bill was obviously not proportional to the popularity of the group at that time.

For Ben, that's a good thing, because that's how the community really comes alive.

Roadmap Analysis

Ben Xiong believes that what is special about the Teahouse roadmap is that they have not reached the NFT release date in the first three seasons of operation, and they have carried out a lot of practical and technical development work during this period. In addition, they also completed the first round of financing to ensure working capital problems, rather than starting formal operations or doing things after they are sold out like other projects, which greatly reduces the possibility of slow rugs.

At the same time, the roadmap also shows that they cooperate with two large-scale projects, Zoofrenz and Zombie Club, as blockchain technology consultants and co-developers, which also adds to their prestige and reputation in the circle.

And in the second quarter of 2022, after paving the way carefully, they finally put their project online, very patient and careful, and logically constructed a capable and cautious team image .

After the launch, the roadmap lists a series of investment plans that they have prepared, and will be combined with the game for holders to enjoy. It also revealed some unpublished cooperation news, which will be announced after the release, such as partnerships with other GameFi and eSports projects, etc. Obviously, before the release, they have already arranged the whereabouts of the work after the first release. , instead of serving only one NFT item . This type of project will not necessarily be famous, but it must be practical.

However, if only through this roadmap, it is difficult to find that the NFT made by Teahouse is a type of "passport", not a PFP. These two types of NFT are very different, but they are always confused. As a result, the charm of the former is often overlooked, and the potential of the latter is overestimated, which often leads to mismatches between merchants and customers. The problem is very serious. . As a result, the charm of Teahouse was hardly fully realized in this sale.

Suggested reading: [Talking about NFT] In order to prevent the project from breaking through the mismatch of customer groups, both buyers and teams need to distinguish three categories: collections, passes and PFPs

Program features

In fact, Ben Xiong believes that Teahouse's understanding and application of NFTs are better and more interesting than those of many projects. As Ben Xiong briefly introduced in previous articles, their NFTs will first divide the holders into four occupations after unlocking the blind: Gambler, Assassin, Socialite and Hacker (Hacker).

Each profession has different special skills and enablements to generate different investment styles. These interesting elements may make the transaction volume of the second-hand market active after the blindness is cleared. For example, Ben Xiong prefers low-risk investment, so he will want to get celebrities, not gamblers.

On the other hand, Teahouse has done a lot of art checks, and PFP looks unique and easy to identify. These conditions, coupled with the fact that Teahouse has done technical checks for two successful projects, make Teahouse very suitable for the characteristics of PFP projects. Comes very attractive attraction.

However, the PFP-type NFT characteristics have become a double-edged sword, bringing a group of Flippers who think they have quick money, while loyal customers who pursue technology have become a minority, that is, the problem of mismatched customer groups mentioned by Ben Xiong.

This problem eventually led to Teahouse 's first "white order limited" offering that did not anticipate the ideals of "ordinary people", but Fenix, the founder of Teahouse , made it clear: "Now add it to ask why there is no transaction volume, and it will not be part of our community."

To be honest, this is really the most handsome and confident team Ben Xiong has ever seen.

Initial community analysis

After a long introduction, back to the topic of community analysis, maybe you will find the community trend of this project is very interesting: the enthusiastic community is life, and the dead community is death? To be honest, it really depends on whether you desire a hypocritical surface or a powerful connotation, just like choosing a partner.

A. OG's special arrangement

 OG: Original gangster, the original meaning is "the original gangster", and in the NFT circle it refers to the veterans who entered this circle early and gained respect, but Teahouse has another arrangement.

The picture on the left is the Teahouse OG proof worth 5.5 ETH, namely the OG Pass . Generally speaking, OG refers to the early supporters of the project and is considered a veteran member. Generally, the project will give these OG members some small discounts, such as discounts on purchases, free casting rights, additional airdrops, etc. But Teahouse's OG is different. They are set to be purchased exclusively for corporate or group customers, so the price and the number of releases are also different.

Maybe you will be curious who bought this OG Pass, Ben Xiong can be sure that Shawn Yue of Zombie Club bought it.

Reading this, you might think that this is something you can start with as long as you have money, but this is not the case. Because those who have obtained the OG purchase qualification must have a detailed discussion with the Teahouse team, just like talking about business, they must both understand what they are doing, and they can only buy after they are sure that they can cooperate with each other. This method also allows ordinary holders to eliminate the doubts of "you can get it if you have money?", and who becomes the teahouse OG news in disguise as one of Teahouse's "ads".

So, how will these people who paid 5.5 ETH affect Teahouse in the future? Just as many people will watch the wallets of whales (people with a lot of funds), the actions of these people will also be watched by the holders. If this group of people suddenly makes a big move, such as a sharp increase in OG holders, or conversely OG holders sell off their OG status, it will be directly linked to the confidence of ordinary members in the community .

B. Excellent and outstanding art

 Teahouse started to combine "passport" and "PFP" earlier than many projects, and as a result, it attracted many NFT players who were not suitable for project development.

"The art is enough to attract attention", "The project is famous", "The works and the project positioning are distinctive", "The topic can be maintained", basically as long as any three of the above conditions are met, the project will become Flipper (short-term speculators) Target. Who doesn't want to be able to get rich in one night with only a small amount of money? In addition, traditional media reports on cryptocurrencies and NFTs tend to focus on "get rich" and "quick money", so these speculators flock to Teahouse.

However, Flipper's hacking of a project is not necessarily a bad thing, and no project can escape their pursuit: these people are a double-edged sword, which can not only push the value of a project to the peak, but also can increase the value of the project. A project is at the bottom of a rock. Looking back at the free mint trend in this bear market, how many projects have become famous during the period, not because of the FOMO of these people in the early days, so that free projects can also be worth 1 ETH?

Ben bears have to reiterate that their presence is not a bad thing, but more often than not, investing is a matter of a little patience. As a project party, you should first construct your ideal community appearance, and then carry out a series of work and planning based on your own goals to ensure that the positioning of your community meets your expectations, such as:

Mr. A wants to make the A project more academic and technical, so Mr. A should plan some activities related to certain majors; Miss B wants to make the B project more creative, then she should plan creative activities, For example, painting creation competition, story creation competition, etc.

For these reasons, many projects with the purpose of issuing "passports" tend to turn their NFTs into a single card type, rather than the NFTs of general PFP projects, so that even if the public only sees the appearance of NFTs, there are more Or at least understand what the type of project is.

However, Teahouse, which tends to combine "Pass" and "PFP", turned its Pass into a good-looking art series. This incident has misunderstood many buyers who have not been exposed to similar practices, and as a result has attracted a group of customers who are not suitable for them. . If this group of people succeeded in starting the project because of the cheap price, Ben Xiong is convinced that it will bring negative effects to the entire project, even a large amount of FUD.

Having great art isn't a bad thing, it's just the wrong timing.

C. Whitelist distribution system and whitelist limited sale

 A basic understanding can be obtained, and the threshold is very low.

Thinking back to those pre-release days, the way to get a Teahouse free ticket was easier than you thought. Although Ben Bear is obtained by participating in their white order challenge and sharing their rug experience, others can get white order by participating in casino games in their Discord (similar to signing in and playing small games), Earned through external and internal sweepstakes, internal events, and listening to AMAs and participating in Q&A sessions.

Since they worked with a lot of projects and they were doing AMAs all over the place at the time, it was almost easy to get their white list. This distribution method makes it impossible for the project party to ensure that its NFTs can be purchased by potential long-term customers. Even if a whitelist-limited sale is adopted in the future, it seems that it protects the project’s value regardless of price. The effect doesn't seem to be significant either.

However, in fact, it is quite difficult to distribute white bills to potential customers, unless their team has a tracking and analysis technology like Cambridge Analytica (recommended reading: [Blockchain and Humanity] Talking about Web 2.0) Distortion phenomenon, and the reformation of Web 3.0. ).

sale stage

Expensive protective walls

Fortunately, as Ben Bear said in the introduction, the Teahouse community is protected by high prices. When the price of the VIP Pass for general members fell at 0.55 ETH, the result was almost in its infancy:

This section is restricted to paid subscribers of the square grid topic .

The Myth of Investing in Projects: Return to Centralization?

Different from general NFT projects, its profit sharing mechanism is not that after the customer purchases the NFT, it can be obtained with the progress of the team's work. On the contrary, Teahouse first proposed that the income mechanism created by their NFT requires 100% holders to research the investment plan provided by the team in the future, and decide on their own investment style and investment amount. As for the investment amount, there is an additional payment required.

In other words, the role of Teahouse is more like a centralized exchange, such as Binance, Bybit, etc., and the holder is the customer of these exchanges. However, Teahouse is more human than these institutions:

1. The team will personally explain the investment plan to the holders, raise relevant risks and answer all holders' questions;
2. The team can formulate an investment plan that can bear certain risks for the holder to choose according to its own ability;
3. They have a community channel for instant communication with the team, and unless the team says they are on vacation, the owner's questions are answered quickly;
4. Holders have the right to vote for or reject certain decisions made by the team.

However, if large-scale exchanges are likely to have a run, or even close down, why should holders trust the Teahouse team and put their funds into Teahouse? Teahouse's source of income is not only NFT, but also assisting the publishing of other projects, games, etc., and these income will further stabilize the operation of Teahouse.

But doubters will continue to ask: Why believe?

As a result, the sale in disguise has become a simple trust game answer revealing link: believers will be willing to buy their NFTs, and unbelievers will leave. As for the people who believe them, on what basis do they draw conclusions? Ben Xiong is sure that most of it comes from the excellent casting experience under the supervision of Teahouse many times, as well as the professional and confident atmosphere given by his team during the AMA.

Of course, the "BACKERS" list on the Teahouse website also makes Ben Xiong very sigh, especially Web 3.0 is a circle that needs credibility, and credibility comes from a person's actual performance and words and deeds more than artificial propaganda.

State of the used market

One whitelist corresponds to one VIP Pass. If the buyer holds two whitelists, the buyer has the right to mint two, and so on, up to three. However, before the sale, the Teahouse team has been calm: " Actually, you don't need to buy one more VIP Pass. " At the same time, they also do not recommend that you buy VIP Pass from the second-hand market, because the platform will take away the listing commission and so on . These simple and direct speeches make Teahouse's second-hand market sales not as ideal as "average people", but in line with the ideas of the owners and the team.

In fact, after two months, even if the bear market came, there are still many Teahouse holders who did not pay attention to the price of their Pass in the second-hand market after purchasing the VIP Pass, unless someone in the community suddenly mentioned: there is no such thing as If you plan to sell, how can you pay attention to the price?

Current project and community status

A. The struggle of patience

Two months after the release, the team first airdropped an unannounced NFT "Cow and Bear Card", and then arranged for the holder to receive the cold wallet (valued at USD 199) cooperating with Teahouse and SecuX , and then opened the first A high-risk investment strategy: a blue-fingered fundraising strategy, prudently and gradually fulfilling pre-sale commitments.

Among them, the blue fundraising strategy was very successful in collecting 100 ETH from the holders . Therefore, the team has purchased several blue-chip NFTs with some staking models, trying to bring additional income to the holders who participated in the fundraising.

This section is restricted to paid subscribers of the square grid topic .

B. Continue to pay attention to the status of cold wallets

Since the distribution of cold wallet exchange coupons, there has always been a Help Center channel of SecuX in Teahouse Discord to answer users’ questions and accept users’ opinions in real time. The team also actively assists holders to solve various problems, including those Due to customs reasons, Chinese users who cannot receive cold wallets through official means. These communication and customer service arrangements have made the entire exchange process quite smooth, and the products are also constantly updated.

However, just like Teahouse Discord's office hours, the staff will only be present Monday to Friday, and please wait on other days.

In addition, since the NFT exchanged for the cold wallet is airdropped separately, the Teahouse VIP Pass is not required in the wallet when redeeming, so the holder can also decide whether to exchange the cold wallet or sell the voucher. Therefore, many people on OpenSea also put up exchange coupons for sale.

The method of purchasing redemption coupons at a discount is limited to the paid subscribers of the square grid topic .

C. Self-learning communities in bear markets

Aside from waiting for the team's work to come out, the members of the Teahouse haven't quieted down the community. In this bear market, due to the rise of free mint, the group started a daily "learning exchange meeting" to discuss and share information with each other. These exchanges are basically carried out in public channels, so even non-holders can join the discussion. Teahouse holders are very friendly.

"I'm very glad that you don't have FUD or want to flip." Pat, who is mainly responsible for managing the entire Teahouse Discord, said: " The number of transactions and a small number of listed prices on OpeaSea actually represent that everyone (holding I have a high consensus and tacit understanding . I was surprised and moved by this. Now, the community is like a club , and everyone will know who to look for related to topic A and who to look for related to topic B. The connection between members of the group is getting better and better , and there is a warm feeling.”

This section is restricted to paid subscribers of the square grid topic .

D. The High Table School

Teahouse Discord holds "High Table School" twice a month, allowing holders to continuously learn various investment methods about ETH. Among them, in addition to team members, the lecturers also invite other professionals to teach and share in the group from time to time.

After these lectures, the MOD in the group will assist in sorting out class notes, videotaping and preparing for exam questions, and reviewing them for everyone in the class, which is very convenient for Benxiong who is not good in Mandarin. As for everyone who has participated in the review exam, the first five will receive bonuses from the casino in the group, and these bonuses will be exchanged for the whitelist of some cooperative projects. These interaction and operation methods are very suitable for Teahouse's style.

future challenges

A. Results before the second sale

In preparation for the second launch that follows, Teahouse will not be able to succeed in the second launch, no matter how healthy and friendly the internal community is, without some actual, amazing results. However, according to their roadmap, if their planned work is completed on time and can be announced to the public, they will successfully cooperate with great projects and give holders free tickets or airdrops, and let holders use $TEA. With a deeper understanding, none of these "grade issues" seems to be a big problem.

B. Develop towards a large community

The second sale means that the number of people in the community may increase. Will the Teahouse community be as healthy as it is now? Ben Xiong is not sure, but because of the development of Teahouse in the past two months, it has obviously further strengthened the confidence of many holders.

Regarding community management, Pat said: "When I started running a community, I made up my mind to create a warm forum, and I'm still working hard towards this goal."

Now, this healthy community is taking shape. If Teahouse starts to announce various types of cooperation in the future, including the cooperation of the Game-Fi project and some airdrop news, these members will be able to rely on these news to strengthen the image of Teahouse.

C. A team willing to try

The difference between Teahouse and other projects is that they have a professional and reliable technical background, coupled with the strong action of the team, and have promised to give priority to the interests of the holders, so if someone in the community proposes some interesting Proposals or collaborations, the team doesn’t mind talking to them about the possibilities, or even trying them out. And more importantly, these new attempts will obviously come as a surprise to holders.

D. Going international

For a long time, the biweekly AMA is not only available in Chinese, but also in English to take into account the needs of overseas holders. Although many people think that Teahouse is an Asian project, in fact, the team has repeatedly mentioned that their achievements are actually more famous in foreign countries.

Obviously, the team and the holders of the Chinese area have different information and impressions in this regard. Maybe the team will strengthen the interaction or news flow between the English area and the Chinese area in the future, so that the international image of Teahouse will be more obvious, not flow on the surface.

in conclusion

This section is restricted to paid subscribers of the square grid topic .

After getting to know multiple projects and experiencing different buying experiences, Ben Xiong realized that the technical strength of Teahouse is impeccable, and many good casting experiences are obtained from their team.

If you want Ben Bear to explain an investment method, or to collect a new investment method, Ben Bear can't do it, but Teahouse can, and the method they use is more powerful. The previous set of investment methods is different, more varied, more tricky, and includes more possibilities.

The technologies owned by Teahouse are all the most important and needed parts of any Web 3.0 project, which means that Teahouse has got the ticket to be at the forefront of the Web 3.0 circle, coupled with their motivation and confidence, and in the The healthy community established in the past two months , I believe that in the future, they and their holders will step on a bigger and better stage than now, so that Taiwan's projects can shine in the world.

This article will be published simultaneously in Mirror , Grid , Potato Media and Penana .
For cooperation activities and copywriting, please email kumasanki@iboomcreative.com.

Discord Community ｜ Twitter ｜ Potato Media ｜ Illustration and layout commission ｜ Ko-fi ｜ Paypal reward