Creator Economy IMO Weekly Report #14｜The debate over “length, speed, and length” of listening content

Hi! I am the editor-in-chief of this week’s [Creator Economy IMO] e-newsletter Reading Bigeng, and I am currently working with @Hugo． Hugo is an editor on a bi-weekly basis, taking you to review the week's selected articles (delivered every Monday at 6am). Everyone is also welcome to come to the " Matters Creator Economy Discussion Forum " for real-time communication.

這份電子報每週精選數則「Matters 創作者經濟討論區」的交流，鼓勵大家踴躍說出自己的觀點，所以取「IMO」（In My Opinion）作為名稱中的一部分。我們關注各種對「創作者經營」有益的各種話題，例如創作技巧（不侷限於寫作）、心態及習慣養成、閱聽方法（輸入）、筆記方法（輸出）、文案、SEO、社群經營、數位行銷、數據分析、不同創作平台比較⋯⋯終而實現創作有價，結成「創作者經濟」的果實。

The National Day holiday is the last long holiday in Taiwan this year. I wonder how you readers spent it?

Every long holiday, I would find a day to meet up with the "table mates" I know at a store to play board games . The last gathering was during the Dragon Boat Festival holiday. The type of game we play is a strategy board game ( Strategy Game ), and a game can easily take 2 to 4 hours.

You may be wondering, will it take too long to complete a round like this? In fact, the above-mentioned length of time can only be regarded as middleweight. Looking at it further, there is a tabletop role-playing ( TRPG ) type that cannot be finished in one day and needs to be "saved". This is the protagonist group in the first episode of the American TV series "Stranger Things" The kind you are playing now; look down, there are also party-type board games ( Party Games ) that can be completed in as short as 10 to 40 minutes... It is conservatively estimated that there are currently more than 140,000 large and small, long and short games in the world. board game.

The theme of this week's e-newsletter revolves around " long and short, fast and slow " in reading and listening to text. Just like board games, they have different main customer group attributes and are designed according to their different needs .

Happy writing everyone, I'm going to play board games first too!

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Reading and listening content is long or short, fast or slow

❏Short video does not completely destroy the demand for long video, but takes away the demand for short video by Zhiqi77

Recently, Youtuber Joeman (Jiumei) with 2.56 million subscribers released a video to discuss the five major factors of "YT traffic plummet". He said that the peak era of Changyingyin has passed, which triggered a heated discussion in the community...

Why should your content be produced through long videos? Why not a short video? Why not pictures and text? If the answer is because you haven't thought about it, or because you are "used to" and "only know" video recording, then I think this will be a small warning sign.

• Extended reading: There is still demand for films with strong purpose by Raymond Hou Zhixun

Hugo 🙋 IMO: Start thinking from the first principles of innovation

What the customer wants is not your product or service, but a solution to his problem.

Zhiqi77 This insightful article is about thinking about the "use" of long video and short video to solve the needs of customers respectively. This is the most influential innovation master of the contemporary era, Kristen Sheng. In the "Purpose Theory of Innovation" proposed by the author, purpose can be said to be the "first principle" of innovation .

I think this shot is very beautiful because many people may be kidnapped by the words "long" and "short" in their thinking, but they don't know that they are actually weapons that can complement each other.

Reading pengong 🙋 IMO: add a macro perspective

These two curatorial articles are discussed from the perspective of "appropriateness" (what subject matter is suitable for long-form videos, and what short films are good at), that is, the needs of end users are analyzed from a micro perspective.

I would like to add a macro-level issue, that is, in order to compete with TikTok in the short video market, YouTube must allocate 100% of the exposure resources originally allocated to long videos and allocate part of them to YouTube Shorts. Overall, all long-form video creators must bear the loss of views caused by this "change in policy policy" .

❏ A long translation of 20,000 words: How to Do Great Work by Zhou Qinhua

We just discussed "long and short videos", now we change the medium to an article, and it is a long article, a long article of 20,000 words!

Reading pen farming 🙋 IMO: The latest masterpiece by the author of the Pyramid of Talking Pyramids

Lawyer Zhou Qinhua, the host of the Taiwan Technology Podcast "Tech Island Reading", actually translated this article himself. It's worth a read!

This "How to Do Great Work" article is very long, with 20,493 words of comments, and the most difficult part seems to be only on Facebook? The Facebook editor is very masculine and plain, unable to highlight the key points.

At this time, it is a test of how the reader can deconstruct the context of the 20,000-word text. This is exactly what Heptabase is good at. Let’s share ideas with others! I am slowly eating it, and I will share my experiences with you in the future.

• Try Heptabase for free and write a cardbox note like me every day !

Back to the topic, speaking of the author of this article "How to Do Great Work", he is the source of the famous meme "Speech Pyramid" circulating on the Internet.

In March 2008, computer scientist Paul Graham published an article titled "How to Disagree" on his blog. According to the hierarchical structure of the pyramid, he divided the various ways of expressing different opinions into different levels (according to the frequency of use). Naughty netizens translated it as the "Speech Pyramid".

Since the presentation of the shape would make people think that the lower layer is the foundation supporting the upper layer, improvements have been proposed one after another, and presenting it in the form of a target is one of the modern transformations (Graham's Target).

• Extended reading: Read "The Technique of Elegant Refutation". Are you a high gradient or a low gradient ?
  

Hugo 🙋 IMO: Long articles still have their market

We have discussed the part about long and short videos earlier. Although this article is not classified in the category of videos, it still has considerable analogical reference value.

Recently, I often hear that articles should not be too long because people nowadays are generally impatient. However, this article is almost as long as a novel, and it still received nearly 3,000 likes and shares!

Excluding the popularity of the author and translator themselves, Facebook has already gathered a group of audiences who like to read long articles (compared to Instagram). The spread of this article has been quite astonishing.

❏ Finch App recommended! Cute birds accompany you through the ups and downs of your mood by @NEko

Finch is a stress-relief mobile game with a full English interface that records the user's daily emotional ups and downs through the pet egg system. Through Finch, users will be able to:

1. Get third-party advice on improving your mood

2. Have psychology-related guides to help you identify emotional anxiety and relief patterns

3. Obtain the above-mentioned related resources for free, and can help other users use them through voluntary internal competition.

Basically this is a "mental health growth game that doesn't cost money."

Reading pen farming 🙋 IMO: Short videos can be the top layer of the marketing reach funnel

Usually when I see a particularly cute (healing) short film, I can't help but watch it twice. Now this cute "healing economy" has sprouted on the Finch App.

I 100% agree that an app must be profitable and cannot be purely about meritorious deeds. After all, you have to take care of yourself first (the project owner must have a healthy business model) before you can have enough time to help others (maintain operations and update this mental health game), right!

In addition, looking back on the previous discussion on the need for long and short videos, when we want to review 3A masterpieces in the gaming industry, we will look for long videos (in-depth reviews), but when we want to watch such light-hearted sketches, short videos are the best The main battlefield.

It is also mentioned in the extended reading below that TikTok is the best assistant for Finch App . The Finch project team has turned short videos into the top layer of their marketing reach funnel, using the traffic carried by the algorithm to "go out of the circle" to open up more potential User.

• Extended reading: Weekly APP recommendation: Finch - "Traveling Frog" Jiamu Meditation, will there be a future ?

❏Taiwanese writer Wang Wenxing’s slow reading form PTT book board

Wang Wenxing started reading at the age of 13 and read about ten books. When he was 18 years old, he discovered that "the satisfaction of reading one or two pages of really good stuff is the same as reading a large book." For more than fifty years since then, he has been reading four or five days a week, reading about 2,000 words a day. So far, he has not read as much. Over 50 novels.

There are two selection criteria: masterpieces of literary history; books that were incomprehensible yesterday but can be understood today.

Hugo 🙋 IMO: Intensive reading of literature requires training

I am even more curious about what questions Mr. Wang Wenxing would ask when reading classics to speed up his understanding of the text.

If the average person has not been trained in reading literary masterpieces, it may not be easy for them to read intensively .

If you want to study intensive reading in depth, I recommend reading " Critical Writing ". Although this book is written in name, it is actually about the literacy of reading Western literature. You must first learn how to read literature before you can ask good questions, which is also the basis for writing good articles.

Reading and writing 🙋 IMO: Travel in depth to Europe and let go of six continents?

The discussion of this interview in the PTT book forum is quite exciting. One school of thought is that developing the ability to appreciate books must be based on the premise/basis of "reading a lot" of various texts .

But in the case of Teacher Wang Wenxing, the matter of "appreciation" is entrusted to the "masterpieces of literary history" recognized by the world. Although classic old books have the value of being immortalized over time, it would be a pity to directly let go of contemporary works. Although ancient books are valued Being humble is the norm for many people.

In this regard, PTT netizen remarque raised questions:

To be honest, this reading method is very limited from the beginning. Because I don’t want to read a lot, I can only choose books that have been classified as classics by previous people. Classics are good, but new books will continue to add new elements of the times. This method of reading is self-limiting from the beginning.

I think his reading method should be to read a lot first and then return to a small amount of reading. This should be more reasonable!

If we use the metaphor of travel, this situation is like walking 2 kilometers every day and spending more than 50 years in-depth traveling in European metropolises and small towns. This is a personal choice (there is no right or wrong), but it just misses the opportunity to see the other six continents of the world. Opportunity for different views.

BTW, I gained quite a lot from Teacher Wang Wenxing’s insights on “ slow reading ”👇

Supplement: Creator Economy and Web3

❏Ambush airdrop! Introduction and teaching of the latest SocialFi track Friend.Tech by reading pengeng

Friend.tech, referred to as FT, is a Web3 social platform that is bound to a Twitter account. It is also the hottest SocialFi track recently. This article records every step of how to open Friend.tech. Let’s get started right away!

❏Lottery for new and old customers! What are kettlebells? Binance helps you HODL live it by reading pengeng

Kettlebells, which originated in Russia in the 18th century, were originally used as weights for weighing crops and goods. Cash, it has become one of the staple training equipment for weightlifting, conditioning, and sports performance.

Reading Pengeng🙋 IMO: Ingenuity in giving gifts

Binance Exchange’s recent two “new user attraction” (expanding new user base) activities, the combination of short copywriting and gifts are quite ingenious – “Traveling through Bulls and Bears” and “ HODL ” are both common in the cryptocurrency circle. The words he heard were extended to the "shuttle" of the scooter and the "hold" of the kettlebell, and corresponding gifts were formulated.

I won’t say such arbitrary sentences as “gifts don’t have to be expensive”, but wouldn’t it be beautiful if our gifts could take into account the (objective) market price and be thoughtful and thoughtful at the same time?

At the end of the e-newsletter, I want to take you to relive the [Creator Economy IMO] voice event on the evening of October 4th (Wednesday). The host @swiftevo interviewed Leo and Hugo about this channel/e-newsletter Q3 Experience and behind-the-scenes footage of quarterly operations, and look forward to Q4 goals and plans.

❏ IMO Profile: What is "curating"? What would you do as a curator?

During the process, Reading Bigeng and Hugo also shared their imaginations and descriptions of the word "curation" in their minds.

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