[ACGN Operation Report] (9) "The Horseracing Girl 2" The Emperor of the East China Sea: The undefeated genius has since passed away, and the unyielding emperor has since been born

[ACGN Operation Report] (9) "The Horseracing Girl 2" The Emperor of the East China Sea: The undefeated genius has since passed away, and the unyielding emperor has since been born

In April this year, "Saga Idol", "Vivy", and "86 War Zones That Don't Exist" are all very successful benchmark works, and "Saga Idol" is a unique masterpiece.

The number and update cycle of Japanese animation also represent a certain growth vitality. And the stable growth of a market, as long as the technology continues to develop, the IP of each work can be further released, which is also a very potential opportunity.

The maturity of the industry chain is a model that other markets can copy, because a piece of work involves the support of many industry chains.

But it is also fortunate that the opportunities given by this era can redefine the logic of the market.

Taiwanese animation will one day catch up with such influence. What I am currently doing is to make indicators for the creative power and update frequency, as well as a large number of dismantling and copying of the subsequent picture situations.

【Type of ACGN Operation Report】

[IP community operation] The ultimate goal of multi-platform streaming: to create a private domain traffic pool for the main brand

【Creator Guide】Work Design of Musical Idol Dramas

"Love Live! Hongsaki Academy Academy Idol Club" "22/7" "Idol Glory" "Lapis Re:Lights" "Saga Idols Are Legends"

[Mirror composition] "The Horse Racing Girl" Phase II: The Emperor of the East China Sea, the characters at the end of the episode are brought in

[1] [Community Operation] The ultimate goal of multi-platform streaming: to create a private domain traffic pool for the main brand

With the rise of multi-platform, in order to attract target users, the same brand website is often set up on each platform. However, for the multi-platform layout to be effective, it must also be streamed to the private domain traffic pool of the final brand.

Therefore, the ultimate value of each brand comes from whether there is an independent private domain traffic pool, and how to divert traffic from each platform to the brand's private domain traffic pool is the core strategy of multi-platform operation.

Because of these effective flows, there is the greatest opportunity to form a closed-loop business logic.

Now in planning the layout of content marketing, so that the content can accurately hit users, there are three important issues:

First, what problem do I solve

Second, how to solve the problem

Third, solve and then

The first two problems lie in the planning of the content, and the last one is to filter the reading traffic, that is, to save the traffic that is still interested in the topic.

This is also an important part of monetizing content, just like providing a product, without planning a commercial closed loop, people forget about it after using it, or don’t establish a lasting relationship.

[Read more: Provide a pipeline for building relationships]

The actual operation is to provide a link to the community at the end of the text, so that users who are still interested after reading can join the inverted community.

At this time, in the operation of the community, it is necessary to set a question, "Where are you from?" On the one hand, it helps us to mark the diversion effect of the article; Types of articles of interest.

In addition to diversion, there is another common practice, which is the solution mentioned in the text, which is the service item you provide.

[Let users place an order directly, it must be based on the pain point needs of rigid needs]

Let users directly convert to purchase rate, but this transaction rate will be relatively low. Unless it is a rigid demand, most users will compare whether there are other options before placing an order.

This reason occurs because the trust relationship between brands and users has not been established firmly. This is also a common problem in the early stage of content marketing at this stage. Without the trust of big brands, the shopping guides of small brands are easily ignored.

[Building a private domain traffic pool: acquiring high-willing users]

As a result, it is now necessary to filter out users who are already interested in the service through the private domain traffic pool, because the user group found by this approach is more willing to buy than other users.

Regardless of whether the products provided are for one-time consumption or multiple times, as long as users stay in the private domain traffic pool, they must operate well, because these users are your brand ambassadors.

[Traffic pool users are IP and new traffic entry]

As mentioned earlier, in the diversion strategy of the private domain traffic pool, everyone is an IP, that is, a traffic entry.

Existing traffic users feel that the community you operate not only provides products, but also extended services based on your theme, such as articles, extended products, additional services, etc., so that users can feel that they can benefit from your community. When the feeling exceeds the estimate, the people in the group will have the initiative to push and share.

【2】【Creator Guide】Work Design of Musical Idol Drama

The work design of musical idol dramas mainly has four core structures: theme + sub-story + music + development

【LL Hirosaki Academy】

"Love Live! Hongsaki Academy Academy Idol Club" is a work that I think is very fierce at present. Almost every episode has a personal single. On the one hand, it highlights the role of the individual, and on the other hand, it also promotes the main plot. go ahead.

Single Theme + Personal Story + Personal Single

In the character design, it is necessary to be able to identify the difference between each character, often with: color, representative, tune style, clothing.

Everyone is like an IP, when everyone's character image is fully formed, so that everyone's personal characteristics can be maximized, and finally when they sing together, the rendering power will be more thick.

【22/7】

The same type of "22/7" also follows this logic line, the main difference is the presentation of individual singles,

"22/7" is shown at the end of the film.

Mainline Advancement + Personal Story + Ending Singles

【Idol Glory】

The biggest feature of "Idol Glory" is not only the original idol, but also lets us see that 10 people can also form an idol group. Through the double-C plan, the growth of the two teams is closely tied together, and the two groups can present different styles of music. .

A main line: personal idol + agent

The second main line: the cultivation of two idol groups

Merged line: one main line + two main lines = two lines converge

【Lapis Re:Lights】

It's a pity that "Idol Glory" is that the characteristics of each character have been diluted. If each character can have room to play,

If it is a multi-group singing, "Lapis Re:Lights" is a work worthy of reference. It uses multiple groups to play the main role, and each team also has the characteristics of showing the role of Tao. It is a very successful multi-idol work.

Mainly in the setting of the world view and the setting of "magic", there is a lot of room for manipulation. But in "LL Hongsaki Academy", it is sung in the form of inherent enchantment, which can also enhance the artistic conception and charm of the song.

Main group line + each group line + world line + each group song

Among them, the focus of sublimating the whole work is to increase the story line of agents and personal idols, and sometimes it will make people pay more attention to the development of this line. In the last episode, the emotions accumulated in the front are released at one time, which is a very worthy plot model.

【Saga idols are legends】

The success of Saga Idol is not only a unique theme, but also the plot description of each character is more accurate and in place. This reference point makes the theme

Main Line 1: Idol + Zombie + Place (+ External Character)

Main line two: the reason

The first season focused on the advancement of the main line, so that the charm of each character was presented. In the second season, in addition to the original first-line design, the characteristics of the protagonist group were connected through external characters. The story line that was not mentioned earlier is also gradually revealed this season.

"Saga Idol" has been hailed as a dark horse work from the first season to the end of the second season and the foreshadowing of the follow-up plot. It can be said to be very successful, and it is a classic work of God.

[3] [Mirror composition] The second phase of "The Horse Racing Girl": The Emperor of the East China Sea, the characters at the end of the episode are brought in

The second phase of "The Horse Racing Girl" is the benchmark for this January's episode. Originally from the first season, who was used to the role of the special week, to the second season to describe the Emperor of the East China Sea and Megumi McQueen.

This brings a sense of immersion and familiarity to the follow-up works, for the viewer, it is equivalent to re-watching another work.

But in the last scene of the first episode, it will make people interested in the follow-up plot. I have to say that this is a very powerful plot design. Because at that moment, reintegrated into another life.

After cutting into the subtitles of the first episode, coupled with the barrage of "The invincible genius is gone, the unyielding emperor is born", the rhythm, emotion and personality are all classic shocks.

The last scene of the ED of the sixth chapter "For What", from the original running to the "Emperor", the student council president, became Mejiro McQueen, which also symbolized his own growth, and the change in pursuit of goals, rediscovering the reason why he ran.

The same lyrics have different meanings after this episode. This is the charm of the plot, and the changes in the last scene and the intentions of the production team redefine the meaning of the ending.

【Total operation review】

Last week, because of the urgent need to rush, all the energy was transferred away, resulting in a lot of loss of the entire operation compared to the previous week.

The operation progress of this Thursday and month episode has been closed to the final word, and the next step is to start planning for the July episode.

[Total operation: 40] Copywriting statistics for the week: 15

[ACGN Operation Report] (9) Total operating hours: -minutes (statistical time 2021.6.14-6.26)

[ACGN Operation Report] (8) Total operation time: 628 minutes (statistical time 2021.6.07-6.13) 42 articles

【Latest update point】

[April operation episode: 8 episodes] 13 articles

[July operation episode: 9 episodes] 2 articles

[Operation in October: 2 episodes]

[2022 operation: 1 part]

[Later operation: 16 units]

[Operation of light novels: 4]

[April operation episode: 8 episodes] 13 articles

06.26 6 pieces of "I shaved off my beard and the high school girl I picked up"

06.26 "Vivy -Fluorite Eye's Song" 3 pieces

06.26 "Three Hundred Years of Slime Hunting" 1 article

06.23 "Saga Idols are Legends" 1 piece

06.23 "Honda Wolf and Me" 1

06.23 "A romantic comedy that never loses to childhood sweethearts" 1 piece

06.13 "Combatants are dispatched! 》

06.13 "If this is called love, it will feel disgusting"

[July operation episode: 9 episodes] 2 articles

06.25 "The Dragon Maid of the Kobayashi Family" 1 piece

06.25 "Master Death and the Black Maid" 1 piece

06.14 "Journey to Another World under the Moonlight"

06.14 "Love Live! School idol project "School idol club"

06.14 "Meet 5 Seconds to Fight"

06.13 "Girlfriends in Pairs"

06.13 "The detective is dead"

06.13 《Aquatope of Shirasha》

06.10 "Our Remade Life"

[Operation in October: 2 episodes]

06.13 "Jobless Reincarnation ~ When you arrive in another world, you will show your true skills~"

06.07 "Because I was not a real partner, I was kicked out of the brave team and started a slow life"

[2022 operation: 1 part]

06.13 "Test to prove that science students have fallen in love"

[Later operation: 16 units]

06.13 "Please Smile on the Runway"

06.12 "The Hidden Labyrinth Only I Can Enter"

06.12 "Idol Glory"

06.12《One Room》

06.10 "Gamers Video Game Cafe! 》

06.10 "Moonlight is Beautiful"

06.09 "Weak Corner Tomozaki-san! 》

06.09 "Mazhi quasi-series-Shen 様になった日"

06.09 "My girlfriend and childhood sweetheart's tragic Shura field"

06.08 "Adachi and Shimamura"

06.07 "Swaying Camping"

06.06 "In short, it's cute"

04.17 "The Last Battlefield of You and Me, or the Holy War that Begins in the World"

04.10 "Masamune-kun's Revenge"

04.10 "Boarding School Juliet"

03.31 "The Story of Strange Eggs"

[Operation of light novels: 4]

06.11 "The distance of the triangle approaches zero infinitely"

05.15 "My stepmother's oil bottle is my ex-girlfriend"

05.15 "About the fact that I was accidentally turned into a waste by the angel next door"

05.01 "Chitose Classmate in a Marble Soda Bottle"