Ladurée, the originator of the macaron world, faces a change of hands

LV in the dessert world

The Holder Group, the parent company of Ladurée, a well-known high-end dessert shop in Paris, said it is considering selling all or part of Ladurée's stake.

The Ladurée dessert shop, which symbolizes French sophistication, was founded in 1862 and is famous for its macarons. At the same time, Ladurée also provides a variety of beautifully packaged pastries, high-end food spices and a tea room with exquisite daily necessities such as candles and perfumes. It is known as "desserts". The LV of the world".

Affected by the epidemic, Ladurée's turnover has been hit hard and suffered heavy losses worldwide. The current holding group, the Holder family, is implementing various rescue plans, including opening capital to sell equity, and is considering introducing external investors to take shares to help the brand tide over the difficulties.