[Reading Notes] "Play One Person Company": Enjoy the compound interest of your personal brand

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[Reading Notes] "Play One Person Company": Enjoy the compound interest of your personal brand

Today, I want to share Yu Weichang's "Playing a One-person Company: Creating an Ideal Way of Working and a Career Map with Personal Brands". The business does not necessarily need to be bigger and bigger, and the scale does not need to continue to expand. To achieve a balance between work and life, even if it is only a one-person company, you can spend the least effort, exert the highest output value, outsource unimportant things, and realize your ideal lifestyle.

In the process of constantly chasing money and fame and fortune in the workplace, only when I look back did I find that money is enough, and I should spend my time on the ideal life I really want to implement, instead of blindly exchanging time for money. Even if you are starting a business, you do not need to seek unnecessary expansion, waste your energy in managing employees, and use outsourcing to achieve various goals more efficiently.

Becoming a creator, establishing your own personal brand, operating iron fans, and building a one-person company, the risk of starting a business is not necessarily high. Although there is a lack of stable income at the beginning, the balance of income and expenditure is easy to be left and right. But in the long run, one person It is easier for a company to adjust flexibly to adapt to social trends, and to let its personal brand play a compound interest effect and continue to achieve success. Compared with worrying about middle-aged unemployment, a one-person company can achieve "do less and earn more".

[Reading Notes] "Long Victory Mentality": Persistent Pursuit of the Ultimate Goal

[Reading Notes] Improve your personal value: "Building the Strongest Personal Productivity"

[Reading Notes] Try to improve your ability: "Why do you need to be too aggrieved when you go to work, change your career and get promoted again"

[Reading Notes] "For you who always feel that you are not good enough"

Operate yourself as a company through automation and outsourcing, develop an entrepreneurial spirit, establish multiple income sources, and try to create a business model that fits your lifestyle as much as possible. Things can become a part-time organizer, etc., to maximize the ability of self, disperse stress, and return to the true self, and enjoy complete autonomy, can last for a long time, and be respected, have a sense of accomplishment, enjoy creating a person company process.

The most common service to build a one-person company is the knowledge economy, that is, through marketing your personal brand, convey what you know, and help others solve problems, practice every day to produce more, and combine input and output devices and environments Separated, so that you will not be distracted to do other things at once, accept the feedback after the output, and then continue to adjust your direction and pace.

The About Me page in the sidebar or at the bottom is very important, so that others not only see a good article, inspiring good idea, but can connect with you as a person as the first step in marketing your personal brand, When customers are willing to trust you, subscribe to your e-newsletter, upgrade to fans or supporters, no longer rely solely on SEO and algorithms, they are just passers-by of the website, or even become your die-hard fans, and actively promote your services. Therefore, trust is better than Traffic is more important.

[Reading Notes] "Big Picture Thinking" to complete small steps step by step

[Reading Notes] Find the direction of your life: "Be Your Own Life Designer"

[Reading notes] Blog management tips strategy: "Open the Internet and make money: I rely on self-media and investment and financial management to create a profit model"

[Reading Notes] "Knowledge Compound Interest": Manage a Personal Brand and Find a Monetization Model

Personal branding is not a needless effort. After all, knowledge is valuable. The monetization model can be subdivided into traffic monetization, content monetization, professional monetization, and brand monetization:

1. Traffic realization

It mainly relies on traffic to make money, such as common Google ads, or the rental of advertising space, etc., as well as direct sponsorship, reward, or super thank you function, through small sponsorship, to bring income to creators .

2. Content realization

Common content monetization methods include industry distribution and affiliate marketing, that is, through their own iron fans or traffic, people can spend money to buy related products. The main difference between the two is that the manufacturer directly pays the creator a sum of money. All subsequent profits will be owned by the manufacturer, while affiliate marketing is to earn profits. Consumers purchase products through designated links, and then a certain percentage is drawn from it as the creator's income.

3. Professional realization

Common knowledge products include courses, lectures, publishing books, online courses, etc. Compared with the previous two, they are less affected by algorithms or platform commissions, and they can be repeatedly produced as long as they are produced once. Income is also a very effective monetization model for knowledge-based creators.

4. Brand realization

When your brand is already very well-known, others will take the initiative to rub against you to seek exposure, such as many well-known KOLs (key opinion leaders), who can earn income through endorsements and exposure.

【Self Growth】Why write a blog? What is the use of blogging? (superior)

【Self-growth】The ideal life you look forward to is now

【Self-growth】Why build a personal brand (Part 1)

【Self-growth】Manage yourself as a company

[Self Growth] Develop the habit of automating decision-making

Through attractive stories, attract the attention of readers. A good article is more important than a new article, and a widely reposted article is far more important than 100 ordinary articles. Others can quickly get to know you, remake and convert the content, share it widely on different platforms, and even hold physical parties to maintain the relationship between fans.

After reading this book, I feel a lot of benefits. Although I have been running the blog for more than a year, the traffic has not improved. I also found a few keys that need to be improved and can be continuously optimized, such as strengthening the self-introduction page. Personal brand image, increase email subscription services, and find other monetization models, etc., are the directions that can be worked on next.

"Playing One Person Company: Creating Ideal Work Styles and Career Maps with Personal Branding" (from blog)

The original text was published on https://tdieden4.pixnet.net/blog/post/67596661