Japanese Sake Talk #36 If you want to develop the market for young people, let them make wine together

It happens that the two wines are going to be listed on 3/5, so let’s record them together. I haven't researched the preference of the launch date, if it's not a special holiday or an anniversary, just look at the day of the week, is it better on Friday or Saturday? My personal preference would be Friday.

1. Night Stars

The Japanese sake brand "Xiao の Xing 々", which is a collaboration between marketing students studying at Akita University and five sake brewers in Daisen City and Daisen City, Akita Prefecture, has been completed. A set of 5 bottles of 720ml, limited to 1,000 sets, will be released on 3/5 .

This is the "醸してDasen" project that has been promoted since the 2020 school year. The five brands of Izuru, Kari, Hideo, Akita, and Chiyogyu are sold under the unified wine label "雲の星々". In the 2021 academic year, a total of 13 students from the third and fourth grades of the research class of Associate Professor Masakiwan of the Department of Education and Culture of Akita University participated in this project as part of the lectures.

In fact, the brewing project of industry-university cooperation is quite common in the Japanese news. If there is too little information in the report or the membership is locked, I will ignore it. Taiwan actually has it, but the visibility is very low in comparison. Lei, who is afraid of stepping on the alcohol advertising regulations, is tired just thinking about putting a warning in the press release. Obviously, that is not the key factor causing social problems, but the cowardice of human beings who cannot control themselves.

2. Rondo Iwate 2022

The "いわてi-Sake Project" is a group formed by 12 college students in Iwate Prefecture in March 2019, and the event is aimed at creating an opportunity for young people to feel close to Japanese sake. The Japanese sake "Rondo Iwate" made with sake brewers in the prefecture is designed with the concept of "refreshing and easy-to-drink Japanese sake". This year is the third time, in cooperation with Rikuzentakata City's Junsen Brewery, limited to 1,000 bottles of Junmai Ginjo" Rondo Iwate 2022" was released on 3/5.

Although the design concept of wine quality is the same, the flavors produced by cooperation with different brewers are completely different each time, and you can feel the fun of local characteristics. The students started the cultivation of sake rice "Gin ぎ ん が" and went to the farmland in Morioka City at 5:00 every morning to check the water level and other management tasks. Senshuzo participates in the brewing at the factory in Ofunato City. It is a bottle of sake produced in All Iwate, Iwate Prefecture.

Speaking of Rikuzentakata, the location of Zuixian Shuzo is only 2 kilometers away from the sea. The tsunami arrived 30 minutes after the Great East Japan Earthquake in 2011. All buildings and equipment were engulfed in an instant, and 7 employees were lost. The sake brewery decided to take the national reconstruction project subsidy decisively, built a new factory from scratch in Ofunato City in March of the following year, and started construction in August.