Thousand-handed Avalokitesvara-like marketing

While preparing for future events, I am also assisting with marketing-related matters. From the establishment and training of the team to the formulation of strategies and operations on the line, and the feedback and observation of each arranged action after it is implemented, every decision, large or small, affects many different feedback indicators.

This is an era where every voice who wants to have a voice can be freely expressed. But on the other hand, is anyone listening? How to make the news that you want to deliver to more target audiences heard by more people, you need to deal with various platforms that make people dazzling, so that you can release information in compliance with the rules. For example, instagram, which is also Facebook (current meta group), these two different platforms have different sizes of photos and videos according to different characteristics. If you want to maintain the beauty of the layout, users on different platforms can see the same comfortable and beautiful content, then after designing a manuscript, it is necessary to start continuous adjustment and revision to adapt to the specification.

Pictures and videos are released on different platforms. If the lead time is sufficient, the above situation can still be completed in advance. But now the user's appetite is getting bigger and bigger, so there are more and more interaction designs with the user being developed. If you want to allow users to have a more immersive and profound experience, you will need to use more different forms of attraction. At this time, marketing requires common sense of background operations, and even involves some background about code, so there are many more Combination of complex skills.

That’s all, next, in order to track the results, a piece of code should be embedded in the target platform or webpage of the jump, the purpose is to know how many clicks actually jump to the set destination because of this. So you have to enter various backstages to explore and travel like a foggy forest. One step is careful to mistake a mysterious setting, BOOM!!!! The whole set is messed up, restore the original setting and start again...

These daily routines also prove why there are so many "digital marketing" service teams out there. Whenever there is trouble, there will be business opportunities, which can be solved by spending money and spending time in more worthwhile places. But for the cultural industry that is dying because of the epidemic, it may only be possible to use the most primitive way to slowly explore step by step, and train itself to become an all-rounder like a thousand-handed Avalokitesvara...