Lao Na sells melons

I'm going to sell a melon today. Not guaranteed to be cooked, only guaranteed to expire. That said, you should know what melons are for sale. It doesn't matter if you don't know, this melon is a term used on the other side. After a little search, you will understand the meaning.

This time, it's the same as two melons. So no nonsense, let's get to the topic right away:

The second step of copywriting:

Write it down in one word: break it.

Editing for a long time will inevitably encounter wonderful works that cannot be copied, but you still have to write beautiful copy. And that's when the editor breaks down the most. Apart from this bizarre and unremarkable work, there is no material at hand, so how should this copywriting be produced?

It's easy. At this time, please use the word-breaking trick. And when you break it, you must be blind enough, don't talk about the context, don't read the content, regardless of the logic, just look at the literal meaning and refer to the deer as the horse. To put it more bluntly, it's a direct brain supplement.

We need real examples again, right? no problem. Let the old man see what is related to this time? Oh, freedom, oh, the car.

Row.

The lawmakers broke the news.

Watching the two-minute video released, without any other corroboration, you can bluntly say that there must be fraud. This copywriting came as soon as he opened his mouth, instantly attracted public attention, and pushed the advertisement directly to the hot search. The discussion time could last for seven days or more, with low cost and high efficiency. When it comes to how good the copywriting is, who can do it better?

Let's look at the original story.

Congressman, stop. was reported. pressure. Take photos and post on social networking sites during duty hours. Reposted by netizens. In seconds, more than 16 fans have reposted it. Later, it was confirmed that the netizens were not high school classmates and also ran fan clubs. MPs released the video. During the duty time, the content of the duty was uploaded to the social networking site and punished. MPs were fined for taking off their masks.

In Copywriting Skill 1, the story is copied like this:
Netizens copied the community platform photos of the duty hours, pointing out that the lawmakers were illegally stopped.

A little more suspense:
The lawmakers were domineering and said they were putting pressure on them, and the police were speechless.

Put it in the microwave for three minutes:
At least sixteen fans at the same time retweeted the criticism.

But is this good copywriting?
The netizen was confirmed to be running a fan club and lying about his relationship with the police, so he had to apologize.

Obviously not. They were all stripped of their identities and apologized, so wouldn't this copywriting advertisement become negative publicity?

So, copywriting skill two immediately follows. You can speak anything. Sure enough, it's back on the hot search.
You say, this hand is wonderful, isn't it?
Copywriting skills two, is it more advanced?

However, at the traffic level, in terms of drunk driving, is the injury not as high as illegal parking? Isn't it more worth creating copy than illegal parking?
However, do you want to look at the list , there are also freedoms and cars. Who is trending? Who sits firmly in office? Who has brilliant handwriting?

This is related to the publishing direction of the publishing house.

Believe in wisdom as you know the meaning. At the same time, as smart as you, you must have learned the copywriting skills this time.

So let's make an example: reference link

Known, the son of the party whip. Known to be toxic. Known, deferred prosecution.
According to the above standards, what kind of good copy can you come up with?

The highest level of Guan said, it is always not even necessary to say.