The so-called "marketing contempt chain"

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I'm a second tier by the literal definition (and I can program), but I don't despise the idea of other categories, and I don't think there's a distinction between different types of work; if anything, it's just It's just the difference in the title on the business card, or the amount of work that varies from person to person.

What I don't agree with more is people who "do not match the name and reality", that is, people who do not have the ability but are doing that; such as:

• The person at the bottom of the picture who "starts a class and charges a high price to teach marketing but doesn't know how to sell it": usually rely on words to make people believe that he can, and can only teach words that are only useful in certain places, but in case of head-to-head encounters It leaked.
• Misleading beginners who "just know this and you know marketing": The field of marketing is too large, and it is almost impossible to understand marketing if you know something. Recently, a young friend asked me, "Do you have a book or two to understand marketing?" I was short-sighted, so I could only recommend him to read a book by a generation of master Philop Kotler ( such as this one ) to get started, and the rest had to be done. In middle school, or with the right teacher, it is faster than reading a book.
• Or people such as telling you that "as long as you learn this, you will write "explosive copywriting"", and some people "relying on non-industry skills to mix in 4A wide generation".

The field of marketing (and probably other fields, too) is huge; I've been in this business for most of my life, and I've only touched a small part of it. Although there are still many things that can be done, it is not a three-headed and six-armed thing after all, and what cannot be done depends on the cooperation and complementation of people from different majors, different fields, and even different age groups.

No matter from the standpoint of cooperation and complementarity or respect for professionalism, different positions do not need (and cannot) have a "chain of contempt"; if they have formed in their minds, they should find a way to remove them.

I'm not advocating absolute "equality of all"; different positions (and associated responsibilities) will of course have different importance, compensation, leadership team sizes, but cooperation and respect are the most important principles.

To put it another way, the vast majority of people (including those who "make money without marketing") are not qualified to despise people in other positions. If you don't know how to respect other people's professionalism, you may think that you are superior in everything, but in fact, you are often betrayed by your subordinates or partners without knowing it.

In the workplace, of course you can despise some people in your heart; but at work it is not because of what they are, but because of how they do and what they do.