Why User Experience design is so important

In terms of design, user experience design is just as important as user interface design or visual identity. It doesn’t matter what your site or app looks like if people don’t know how to interact with it. And moreover, they need to enjoy that interaction.

While User Experience is important for any digital product, it is even more important for certain types of digital products: complex sites or applications, retail or online sales, start-up sites and businesses, small-budget projects and projects or sites that are expected to last a long time. For UX design, users must be able to easily navigate the site and understand how to use it. Neglecting UX can result in a sloppy site that people will not come back or leave your website or app immediately. Design and developing an interaction-rich experience will drive users back to a site and lead to conversion.

Miracle’s UX design

Web Design Agency Miracle User experience experts will first want to understand the goal of the product, the problems it is solving. We also look at what the user does before, during and after taking them in their hands, and why. We create models and wireframes and rely on user feedback for proof or basis for iterations.

In order to avoid bias, you first want to think inflows before screens and colors. Web Design Agency Miracle User experience experts determine which research method will get the desired evidence for a hypothesis or answer to a question, and then execute it, with usability testing, user interviews, etc.

At Miracle, Digital Marketing and Transformation Agency in Hong Kong, we help our clients improve digital services to make them simple, clear and fast. We help our client transform, create and improve their product in a digital way such as branding, web & app design, e-commerce solution, Digital Marketing strategy, Virtual Reality (VR) and Augmented Reality(AR).