Notes: 【Skillshare】Social Media Marketing - User Growth & Engagement

Social Media Marketing: Top Tips for Growing Your Followers & Going Viral | Cat Coquillette | Skillshare

Why social media matters?

  • Appeal to audience
  • Reach new customers
  • Engage with followers
  • Increase sales
  • Drive web traffic
  • Boost SEO
  • Increase conversion
  • Provide social proof

4 Major Social Platforms


Made for photos & video sharing from your phone


  • Visual-centric approach: good for brands visually based and rely heavily on aesthetics.
  • A good picture is worth of thousand words.


  • Relies on visuals
  • Smartphone only
  • Can’t embed links, extra steps to guide users to your website
  • DMs lacking
  • Spam bots



  • Most users
  • Friends & Family
  • Embeddable Links
  • App plugins
  • All-in-one place for your brand


  • Favors paid content ($5 to have a post sponsored)
  • Organic = Low visibility and low engagement
  • B2B does poorly
  • Negative feedback can be very visible




  • Short & Sweet
  • Simple content
  • Easy to start a dialogue
  • Quick response
  • Retweet (when you’re low on content)


  • Getting noticed is hard
  • Character limit



  • Clicks back to your site
  • Users BUY
  • Referral traffic
  • Content has a much longer lifespan (Timeless: on your feed / when ppl search a keyword)
  • Visual


  • Niche audience
  • Fewer users
  • Exclusive content
  • 71% women
  • Requires image
  • Takes a lot of time
  • Requires highly on user interaction

The Perfect Post

Content is King

Type of content

  • Sales-Driven
  • Brand Growth
  • Newsworthy
  • Ask Questions (which do you like?)
  • Contests / Giveaways


  • Facebook: 40-80 words
  • Twitter: 280 words
  • Instagram: 150 words
  • Pinterest: 300 words

Use a short URL

Bitly link



Quality Images

1.5x RTs with quality images

Google the “optimal” size for each platform

Quality > Quantity

Build trust, authenticity, and a following.

Keep it on brand and engaging.

Followers Growth

big followers >>> trustworthy

Understand why ppl follow you in the 1st place and dive into it.

Provide an incentive

Give ppl a reason to follow you


Real life related / lifestyle

Industry expert

Share professional advice or opinions

Inside scoop

discount codes / insider deal / free shipping offer

Follow relevant accounts

good to see what others are doing or writing in your arena >>> ideas

regularly engage with them, and they might follow you back

blog post with curated suggestions

Be active and engage

99% replies and 1% tweet >>> more exposure

Be personal, Be YOU

genuine content + your own personality

Post frequently

3-15 times a day on Twitter

5-12 times a day on Pinterest

1-2 times a day on Instagram


Use #hashtags

Get more Engagement

What is engagement?

  • Liking
  • Commenting
  • Sharing
  • Mentions

Engage fast to get higher impressions

Within the 1st hour after your content published, like and comment your comments, and get to be displayed in your followers’ feed.

Boost engagement

  • Tag other relevant accounts
  • Engage with comments
  • Encourage dialogues (i.e. ask a question in your post)
  • Best tweets are within 100 characters
  • Aligns with Holidays and prep in advance

# Hashtags

By using hashtags in your post, you are opening the door for a much wider audience to see what you are posting.

Hashtags help you to expand reach, increase impressions, and grow following.

Best Hashtags: Broad + Specific

Broad hashtags: Your content will be competing in a pool with millions of other posts. Your content will be at the top of the list for a very short time before it’s replaced by newer content.

Specific: catching eyes for a longer time.

Build your own hashtag


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