Reflections on Writing #07 🔐 Flyers & Resumes

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 The topic #Writing Reflection Series is the first project launched by Reading Biz Farm in 2022 at the "Zhongshu Nervous System", recording what you have seen, heard, thought, and gained about "reading and writing".

What I heard is also locked text, marked with "🔒", some articles are available for external (limited time) trial reading, marked with "🔐". The length is not long, but it needs to be updated and stable, have opinions and do not hit the sky.

Every Monday, a point of view, a practical application.

■ What I saw and heard

After chasing the second lecture of "Creator Influence Training Camp", the lecturer is Li Luo, talking about personal brand:

What do you want your name to be associated with? This is an impression asset.

At the beginning, I talked about [Precise Positioning], using the "🌱 Intersection Method " to condense a unique title from five aspects (identity, expertise, experience, field, and personality traits) as clues; then I talked about [Persuasive Image], In addition to the basic skill of "🌱Continuously share content ", also think about what resources you have, which can be designed as small incentives, so that people who have experienced it are willing to share word of mouth and praise?

The second half focused on [exposure] and [content planning], and they all used the "🌱marketing funnel " consistently, wonderful! I think this will be the part that can be more implemented on reflection on #writing.

• Top: Stranger.
• Middle: Known.
• Bottom: Identifiers.
  

■ A Reflection: Leaflet vs Resume

In the course, there is an impressive sentence:

When creating each piece of content, we know which stage of the "🌱marketing funnel" audience is being communicated to.

Writing with this kind of awareness, I wonder if it will become more empathetic ?

Specifically, it is to put yourself in the shoes of a foreign visitor (stranger), what will it be like when you read this text for the first time? It is also necessary to greet existing regular customers (known ones, those who identify with them). What is the difference between the information they want to receive?

Or if I want to publish the same piece of work on different platforms, should the introductory paragraph of the curation be tailored to the community?

＊

This feeling is probably the difference between sending flyers and submitting resumes.

For the former, don’t think too much and spill out a lot without thinking; for the latter, although you have a set of bases in your hand, you can fine-tune a suitable version according to different employers.

■ a practical application

Looking back now, at the end of last month, when the copy editor for the exam (Editor's note: writing, ushering in a new identity, thank you Matters ), did you spend some time scrutinizing the situation faced by the other party and what kind of talents are needed? This should be the application of "🌱Marketing Funnel ":

 I'm not going to throw out the links to my personal homepage of Matters and vocus mindlessly, it's a "leaflet".

Thinking from another perspective, the other party should receive a lot of "resume" delivery, and it is bound to hope that within a limited time, from the written text, he can accurately and efficiently grasp the attributes of the test taker, and quickly distinguish whether this person meets the needs.

At this time, the "🌱Intersection method " came in handy, and I picked out four characteristics (see discussion in the postscript ) for curating.

On a single point, I'm definitely not the most prominent one. But if you take the intersection of four concentric circles, it may be a bright and bright memory point.

Fortunately, the result was good, otherwise this article would be difficult to produce (laughs).

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