Huiyuan seems too outdated in front of Wang Laoji (2009-03-20 07:48:50)

Huiyuan seems too outdated in front of Wanglaoji

Sima Pingbang

No need to talk about national brands or patriotism.

Talk about business and commerce.

Therefore, Zhu Xinli of Huiyuan is not a qualified businessman either.

In 2008, when he revealed that he would sell Huiyuan to the Coca-Cola Company in the United States for 2.4 billion US dollars, he had already lost, and the reason for the loss was his lack of awareness of current affairs.

In 2008, it was reported that Huiyuan Company's sales performance had fallen sharply since its boss Zhu Xinli personally decided to sell all shares to an American company. Perhaps Zhu Xinli himself may not understand, because if Coca-Cola acquired Huiyuan 5 years ago, A Chinese company can be bought by an American company at 3 times its market value. The feedback from the market must be a big positive. That is honor.

But in 2008 it was such a shame.

A businessman may not be a politician, but a businessman must understand politics.

When Zhu Xinli abused other seemingly controllable "public power" in the name of private ownership, his decision to be too private was eventually rebounded by public forces. In fact, according to Article 28 of the Anti-monopoly Law of China, the Ministry of Commerce of China banned Coca-Cola Company. Before the decision to acquire Huiyuan was made, Zhu Xinli's way of abusing the "public power" granted to him by the market had already been resisted by the majority of consumers. More than 80% of Huiyuan users surveyed on the Internet did not support the sale. When the industry media tycoon Murdoch wanted to buy the Premier League powerhouse Manchester United at a sky-high price, he was met by a tsunami of resistance from British fans and eventually drove away Murdoch.

It seems that this kind of thing, not only the Huiyuan family encountered.

Zhu Xinli insisted on selling Huiyuan, and the payer was Coca-Cola from the United States. Although Coca-Cola's intention to form a monopoly on a certain part of the Chinese beverage market through the acquisition of Huiyuan was not actively exposed, it was very likely. Many people who support Huiyuan, Coca-Cola and Zhu Xinli People keep shouting that business has nothing to do with politics, but that can only be self-talk. The country's Ministry of Commerce, the national consumption direction and a country's beverage market are themselves politicized. Has the brand's signboard made a profit? How to get rid of national brands when you want to gain greater benefits?

The final outcome of this matter is unfavorable to Huiyuan no matter what. First, the 2.4 billion US dollars was wasted. Second, Huiyuan's image in the minds of Chinese people was greatly reduced. Third, even if Huiyuan had the opportunity to sell again one day, it would definitely not be able to sell. At the price of 2.4 billion, it would be good to sell it.

Therefore, I advise Zhu Xinli and the Zhu family to learn Wang Laoji in a down-to-earth manner, to make beverages based on China and to serve Chinese consumers, and to be less troublesome.

It's not that I have a national complex, but an unavoidable reality.

Wanglaoji's sudden rise in 2008 should at least give Huiyuan and many Chinese brands a guide. I can also not exaggerate how politically high it is to spend hundreds of millions of dollars to help the Wenchuan earthquake in Sichuan, but the super size proves that Jiaduobao Co., Ltd. The boss of the company knows the current market better than Zhu Xinli. In front of Wang Laoji, Zhu Xinli is a bit like Cao Cao who stands in front of Guan Gong in "Red Cliff". Guan Gong once said this:

You are out of date.

Zhu Xinli is also a bit outdated.

The capital game was played by Zhang Hai and Gu Chujun. Zhang and Gu have been imprisoned for this. The era when capital was king is over. The current market may be summed up as "user experience", at least for current Chinese users. With strong demands in this regard and the ability to control such demands, Huiyuan made ordinary people feel the same bad "user experience" as the Ministry of Commerce, especially in such a turbulent 2008.

In business, the consumer is always right.

Therefore, Huiyuan should not complain about the Ministry of Commerce and the public opinion behind it, which is blocking its sale.

Some people say that the Ministry of Commerce is actually helping Coca-Cola to get out this time. This statement is objectively possible, because now Huiyuan is no longer the Huiyuan that could be worth 2.4 billion US dollars six months ago, and the current Coca-Cola is not the one that took out 24 six months ago. The billion-dollar Coca-Cola has never blinked. The financial crisis has changed all the previous plausible rules, and new rules are being introduced.

Trade protection - that is for government agencies, but if consumers automatically join the ranks, such as Huiyuan's acquisition by Coca-Cola, the decision of the Ministry of Commerce is quite in line with the hearts of consumers, then What else do you have to say?

Wanglaoji's success in 2008 was not because he was "patriotic", which is not related to "patriotism", but because it followed the consumer side.

Again, the consumer is always right.

Zhu Xinli needs to put down his burden and think about it.