Reading Pen Farming｜Liquor and container, discuss Matters Lab's tripod from copywriting planning

A few days ago, there was a copywriting project, which was sent to me to write for no reason, because I have been using this product - Travelloggers NFT & Logbook - for a while!

Focus first, put the link to the final product directly. The platform for posting is Facebook (supplemented by Instagram). There are small interactions with simple designs in the post. After completion, you can participate in the lottery of Travelloggers NFT. The deadline is 5/6 , come and draw A wave.

■ Experience: wine and container

✅ Fill up the wine first

To be honest, I am still a novice in the writing industry , and I have never written such a thing as copywriting, but there is a first time for everything, and I can only rely on the knowledge/experience I have learned in the past (laughs); the first in my mind The first thing that emerges is the " funnel ", followed by the screen of the first level of " Squid Game ", imagine a group of attention eyeballs seeing the copywriting all the way down, in the process, some people are bound to fall off and fall behind, and finally can slide to the end How many "survivors" are left?

Based on this kind of thinking, I want to put the final point of the copywriting showdown in the first paragraph. If we use a tripod as an analogy, it is to bring out the old wine and fill it up first, and then carefully carve the three legs of the container. With reference to several examples, the tools used are as follows:

≣【Title】.
≣ #tags.
💡 You need to use some slogans to help the product position accurately . The blue #tag is particularly eye-catching, and it is no longer suitable to carry the "Golden Sentence".

≣ TL;DR (Too Long; Don't Read).
💡 Take care of readers who only want to see the "key points", this paragraph is more pragmatic and rational cost-benefit analysis (enablement) .

≣ Ask questions.
≣ Induction.
💡 Hope to plant the seeds of "curiosity" in the hearts of readers, which is a distinct product feature .

The above is the part of "Liquor".

✅ Collaborative tripod

The next step is to carve the "container", which is a sea of information for interested readers who want to further explore . One of the important links is the introduction of the project party.

In the process of writing the research, there is also a deeper understanding of the Travelloggers NFT - even expanding to other product lines. I started to take a "long view" and took a step back, looking down from the commanding heights of Matters Lab , and looking at these interesting "experiments" from the perspective of the "lab" :

• Matters News 👉 Decentralized storage, digital rights protection.
• Travelloggers 👉 Support collective creation (one stick and one stick).
• The Space 👉 Collective creation (multiple people at the same time) and governance.

To help these three products with Web3 temperament find a common (brand) narrative, I will use the word "collaboration" to define them to support these three-legged tripods; and then expand the core value deeper and more. Wide range of applications , such as write to earn, draw to earn, government tokens...etc.

"Collaboration" also means that the core value of (NFT) is not static. Dedicated to everyone who loves to create , an exciting and exciting Web3 exploration journey has set sail. Are you Travelloggers ready? ?

I look forward to it.

■ Appendix: First Edition Copy

 From the first version of the copy to the final product, there is another editor in the middle, so there is still a lot of room for optimization in the choice of words.

＊

[The first NFT in Chinese that can write a diary] Travelloggers NFT & Logbook

The core of #NFT is not static
#Dedicated to everyone who loves writing

TL;DR

1. Each Travelloggers comes with a Logbook, which can be purchased twice for 0.06 ETH.
2. Each Travellogger has unique personalities and traits (1500 in total) that reflect the creator's diverse values.
3. Traveloggers are the credentials to preferentially participate in Matters Lab community activities, airdrops, and whitelisting in the future.
4. Traveloggers holders are limited, they can watch the video content of "Matters Web3 Learning Session" every Friday repeatedly, and explore the field of Web3 together.

If you have an NFT that can be written, how are you going to use it? ⁡

- Open and transparent, not tampered (written on the blockchain).
- Unlimited number of pages, permanent storage.
- Expand the imagination of writing: self-use, co-creation, exchange of diaries, storytelling...etc.
- More gameplay in development: Dividing profits, forking out copies.

⁡ ⁡

【Introduction to Travelloggers】

Since its establishment in 2018, Matters Lab has been committed to building a more free and fair creator ecosystem in the Web3 environment. In November 2021, Matters Lab will release 1500 NFT digital avatars: #Traveloggers .

Traveloggers are scalable social co-creation NFTs. Every Travelloggers comes with a log: #Logbook .

Each Travellogger has a unique character and story, and owning Travelloggers will also unlock the most radical experimental permissions in the Matters ecosystem. All 300 Travelloggers blind boxes sold out in just 10 minutes after pre-orders started on November 5, 2021.

＊

👉 Matters Lab's three product lines, and the logic behind them

1. Decentralized storage, digital rights protection
   #Matters_News is the first entry to Matters Lab, the largest open source #decentralized publishing platform in the Web3 world, with nearly 100,000 registered #writers.
   ⁡ ⁡
2. Towards a new creator economic model
   The #Traveloggers project is the second entry of Matters Lab. It comes with a "Voyage Logbook" called #Logbook that can be written for yourself or passed on to others. This is a collective creation of " one stick after another " #Write_to_Earn .
   
   
3. Governance System Design
   Matters Lab's upcoming #The_Space project is another aspect of collective creation, which I liken to the " Lennon Wall " concept, this time the #Draw_to_Earn agitation of " multiple online ". And introduce radical market rules to explore public governance, use Decentralized Autonomous Organization (DAO) to coordinate the contradiction between public and private, and turn competition into collaboration.

＊

👉 Community, community event curation, emphasis on collaboration

Inheritance 1, bind Travelloggers (via MetaMask wallet) to your #Matters_News writing account to become the creator's personalized avatar.

Writing in #Matters_News gives me the feeling of being "refreshing and concise", there is no annoying pop-up window for advertisements, there is no big platform involved in censorship of speech, and the work is decentralized with the technology of InterPlanetary File System (IPFS) . Store , never die, and write with peace of mind.

In addition, I also want to talk about "collaboration". In this regard, #Matters_News has a lot of room for users to sway. Everyone can try to curate an event in the community or community (proposal), which can be essay writing, painting, storytelling , interviewing other creators...etc. The degree of freedom of planning is quite high, and there are people on the road of creation, not alone.

＊

👉 Diversified spirit of co-creation

Inherit 2, #Logbook is a co-creation dApp about collective ownership. The avatar owner can write and pass this logbook to the NFT, demonstrating the habit of Web3 co-construction and collaboration. For this #Write_to_Earn economic model, its intelligent The contract also buries more easter eggs, such as the gameplay of profit sharing and fork, which is worth watching.

Another attempt to realize the spirit of co-creation is the #The_Space project, below.

＊

👉 Participate in The Space project airdrop

Commitment 3, the #The_Space project expected to launch in May, a game about #Draw_to_Earn and public governance.

It will use NFT to confirm the rights of each pixel, use the Harberger tax to manage public space, and use the Universal Basic Income (UBI) system to allow everyone involved in the game to benefit. And the mechanism can be implemented on the blockchain through smart contracts, which are open, transparent, records are permanent, and everyone can check and confirm.

At that time Travelloggers holders will be staked in #SPACE tokens.

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