Since TVB recently said that it will no longer publish ratings. .

Recently, TVB said that it will no longer announce the ratings. The superficial reason is that it is "no longer in time", but everyone knows the truth. At this point, I have been watching, let's say a few words.

The decline of TVB is not so much because of poor production, but because the social form and industry ecology on which it relies have changed. Once upon a time, TVB was good at self-producing episodes, and even sold them in ports. The fans of the show were hotly discussing it. Under the traffic, there would naturally be advertising revenue, and then training newcomers to drive the entire industry chain. This is TVB's way of winning. In terms of the production skills of the drama, I have never doubted TVB. There is no mistake. TVB can still get 30 or 40 points when shooting TVB dramas, film dramas, and trash dramas. Judging from the effectiveness of TVB's TVB's TVB's TVB's TVB's shortcomings, it may be its advantage.

The shinai dramas of the 1990s were full of intricate ethical disputes and grievances, but they were the focus of the audience group at that time, the shinai (housewives), who were the "fit people" of the family. The leader of prime-time TV channels, who else should they pay attention if they don't try to win their attention? Well, when the next generation of the family grows up, this group of netizens who are mixed in the Internet "Hong Kong discussion forum", "Golden", "Liandeng", TVB can still strive to sell glue, and lay out all kinds of routines and anti-routines to cater to netizens. , glue is not important, the most important thing is to be glued to attract people to post. In the 2010s, popular discussion areas such as Gordon can still trigger the wave of chasing dramas. Changes to pictures, songs, and films emerge in an endless stream. Even people who don’t watch dramas can have a laugh. This is the power of film dramas. By attracting attention and bringing traffic, you can still maintain TVB's money-making model.

However, what is the major turning point of TVB from prosperity to decline? There are distant and proximate causes. Due to the popularity of the mobile Internet, platforms such as facebook, youtube, and vibrato have risen, and streaming dramas such as Netflix have become popular, and a hundred flowers are blooming. "It is no longer the leader of film and television entertainment, but has become a popular supporter of men's groups; the recent anti-revision incident, TVB was abandoned and blocked by mainstream public opinion because of its institutional stance, which aroused heated discussions in dramas in the past. The trendy online discussion forum channel has been closed, but it has become a base camp for spurning TVB. There is no traffic, no advertising, the company loses money every year, not to mention the training of new people, so the decline is inevitable.

Although the current TVB dramas are not as powerful as the past - in fact, there is no need for this - there are occasionally good works, which can be barely called good in some places, and there are traces of wanting to follow Netflix, but it is still not enough. , without attention, it is useless to photograph Xiaofei. The only people who can support the facade are love to go home and look around. However, it is doubtful how long this home can be returned, and the sustainability of looking around is also doubtful. Is TVB going to continue to defend the country until sunset? Or try harder and pull the bulky ship to divert its course? Of course these are not things I can imagine, otherwise I would have become a "creative director".