If you don't embrace innovation, you will hit the wall and get old

In the past six months or so, it has had intensive fights with Meta (the new company name after Facebook's parent company changed its name), mainly because the activities in preparation have been publicized and exposed, and naturally the exposure on social media has also become an important choice. one.

In the past ten years, since the main environment of the business has been in mainland China, naturally, there will be no familiar opportunities with Facebook. Communities in mainland China are mainly through Weibo and WeChat official accounts. Weibo is similar to Facebook and is a public wall that can be seen as long as you search for it. The WeChat public account has changed rapidly in recent years, and users need to pay attention on their own, but whether it will be seen and opened by followers is determined by the "algorithm".

Meta's stock price plummeted 26.4% after the market on February 3, and its market value plummeted by $230 billion! As of the time of writing, various analysts and columns in finance, technology, current affairs, etc. have come out to express their opinions and inferences to express why such events occurred. It can be regarded as ruthlessly sprinkled a lot of salt on the wound.

Looking at the opinions of various parties, it is nothing more than the two main reasons for user growth and the new user privacy policy revised by Apple. In the Taiwan market, it can be clearly felt that the age group of users on Facebook is more and more clearly differentiated. Even Facebook and Instagram, both of which are Meta Groups, have huge differences. It's now easy to see more instagram content in Facebook's UI and feeds, and vice versa. However, the usage habits of users are different. It is necessary to change the user's habits through the operation and reminder of the App. Jumping from one App platform to another is not like the past. It can be achieved by using some skills or "traps" and the like. .

In this "user's attention battle", it seems that everyone is a loser. No brand can maintain a long-term stable income equation and enjoy rich profits and reputation happily.

why?

Perhaps one of the reasons is that the first batch of users of the Internet have entered the middle-aged and elderly stage, limited by their past habits and want to continue to dominate the field in the way of Old School in the past, but the new generation is born with rebellion and uncontrolled rebellion. of breaking the rules. Don't you see the time-limited dynamic area on instagram. The new generation of Internet users stick to it. The older generation can't understand it, and they don't want to learn. After all, new technologies and platform products are changing with each passing day. I don’t want to invest easily, but for the new generation, learning and mastering a new platform, new function, and new usage is as easy as breathing and drinking water, so after such a division naturally occurs, you can speak freely and even find your own new partner here. Warm layer, and without the participation of the older generation of users, it also makes this block more comfortable for the new generation.

Such a phenomenon can be seen in an instagram or facebook, but it is equally applicable to expand the explanation. For example, why do young people use TikTok, and why are those who use PTT and Dcard different? Why are middle-aged and elderly "elders pictures" flying around in Line, while the younger generation actually uses QQ as an instant messaging tool again? Through the same trajectory as above, it can also be explained and explained.

Therefore, for the activities that need to be promoted and exposed, the information to be transmitted needs to be produced through more subtle layered planning, from the idea of the concept to the preparation of materials, from different starting points. The purpose is to Talk to different audiences, and use the right language to send the right information to the right audience. Only then will you have the opportunity to arouse interest and enter into the link of the transaction relationship.

This should be the norm in this generation. If you can't soften your mentality and posture and maintain flexibility, and embrace new technologies and tools in a more comfortable and inclusive way, you can be reassured by keeping things natural, but it is more likely to become narrower and narrower. Afterwards, it became a self-sufficient aging group.