Social Capital (3): NFT Waterfall Public Welfare Acquisition Mechanism

Mechanism lovers, bean puree, are coming to offer treasure again.

This time is my proud work. I thought about it in September last year, and now I finally have the opportunity to implement it. Thank you Tez Dozen and Aluan Wang for willing to work with me to explore the final frontier of the public welfare NFT field.

In one sentence, your collection of Fritillaria cat NFTs can directly help real cats. We have designed a powerful but simple spiritual value empowerment for NFTs.

Is it too simple? It's a bit more difficult for me to talk about. I designed a multi-donation waterfall mix decentralized public welfare acquisition plan, so that the NFT project party and the NFT project community can easily connect with the NPO (non-profit organization), creating cryptocurrency diversion and web3 community. diversion.

This time, taking TezDozen as an example, I will briefly introduce that this project is an NFT project jointly established by Aran and Chuan Beimu. It is located in the Tezos blockchain and has issued a total of 12 zodiac animals, with a total of 3360 animals. The price of each one is equivalent to NT$1,200, and it is currently sold out. The floor price is about four times or so, equivalent to NT$5,000.

According to legend, there is an animal that was removed from the list of Chinese zodiac signs by the Jade Emperor, the cat. So TezDozen played with the zodiac terrier and picked up the poor cat and released it as the 13th echelon. Only holders who have "monkey, chicken, dog, pig" at the same time can get the cat airdrop for free. The remaining friends must be acquired through additional purchases.

The cat NFT issued by TezDozen is hereinafter referred to as Chuanbeitou.

The Chuanbei cat is currently in a blind box, and the box will be opened on 3/31.

The current cat floor price is 118 XTZ (equivalent to NT$12,000)

Charity donation is the last chance to collect cats in the primary market.

Let me explain slowly.

Look at the picture and you will see four donation actions.

For the first time , TezDozen donated 50 Fritillaria cats to FAB DAO, and FAB DAO sold them for charity. FAB DAO is a non-profit DAO founded by me and a group of partners to help NPOs get more donations through NFTs.

A while ago, TezDozen has sold 30 Fritillaria cats in a Dutch auction, with the lowest selling price being 70 XTZ (equivalent to NT$7,000).

But FAB DAO wants to reward public welfare supporters, so we made a lottery package. The price of a single lottery is 50 XTZ (equivalent to NT$5,000), which means that you can collect Chuan Fritillaria at a price lower than half of the floor price. cat.

This is the second donation , donated by the TezDozen community collection. Let the communities who like Chuanbei and support the TezDozen project carry out public welfare actions by purchasing the NFT they originally wanted.

This donation is expected to allow FAB DAO to obtain a public welfare fund of TWD 250,000.

Now comes the personal favorite part.

The third donation action was initiated by the animal protection NPO. NPOs open their own wallets and issue "Maomao" NFTs (hereinafter referred to as Animal Protection Maomao) to the open market in their own name. NPO has become an NFT project party in the name of helping animals. They are really doing things, not just drawing Roadmap and shouting; not to mention, NPO will not pull the carpet away (Rug Pull).

Among them, the circulation and price are assisted by FAB DAO, and the "guarantee" that the animal health care cats that are not sold out will be "undertaken" by FAB DAO. This is called a controller in the field of NFTs, protecting the market conditions of the primary market.

Guaranteed offtake, is the fourth donation.

The above four donation actions are combined into a donation waterfall.

FAB DAO uses the funds raised by Chuanbei Cat to undertake guaranteed acquisitions, so that NPOs do not have to worry about NFTs not being sold out. At the same time, through open market sales, they can collect more collectors who love animal protection issues. The new web3 community management method. These people are definitely on your side and will help you spread the word and share the love. If one does not do well, doing public welfare can also be arbitrage.

But at the same time as arbitrage, the royalties will go back to the NPO, which is for the "sustainable public welfare" I talked about earlier.

Only by realizing liquidity can we talk about sustainability.

This model makes good use of decentralized donation behavior to create a solid web3 community.

This waterfall-type public acquisition mechanism has created some interesting phenomena.

1. Extend the life cycle of public welfare funds

If the NPO does well, the self-issued public welfare NFT can be sold out without even needing FAB DAO to inject funds. FAB DAO can help the next animal protection issue NPO with funds intact.

With a longer life cycle of funds as an incentive, this will make the poor FAB DAO want to help NPOs and continue their lives.

2. Kind-hearted vampire attack—multiple overlay of web3 public welfare community

If the first NPO is successfully sold to the outside world, it will attract a group of animal health supporters and gather into a topic community. This community is strong because they really have money to support. This will make it easier for a second NPO with a similar issue to open up the market, because the precise audience is here.

In the crypto world, this is called a vampire attack. Challengers quickly absorb existing communities with better services.

Are you a good vampire? No, you are the best. Because the public welfare NPO market is at an extremely early stage, NPOs are suitable for mutual cooperation, and the cost of operating the community will also decrease.

Worried about competitor NPOs pulling resources away? Don't worry, FAB DAO has a public offtake program. Worried about infighting between NPOs? Don't worry, FAB DAO has a good plan for recommendation and letter of responsibility.

3. Spiritual empowerment of traditional project parties, dynamic balance of diamond hands

Friends who buy Chuanbei cats will be very happy, because these cats are very good cats. Whether it is the lower purchase price, the spirit of public welfare behind it, and the real social influence, these advantages have set up a moat of public opinion for the project side.

The HODL will increase, the FUD will decrease, and the floor price will be stronger. Donors are the steel HODL army, and they are also afraid of insufficient liquidity.

In addition, buyers of Chuanbei Charity Cats can even get airdrops of animal health cat NFTs... Because FAB DAO has acquired a lot, is it justified not to airdrop to early supporters? God, I want to collect it when I finish writing it, but I FOMO to myself.

4. Concise and elegant collections are donations

Although the mechanism described above is gorgeous, it is very simple for a single individual behavior.

1. The project party donates "marketable" NFTs;
2. The project community buys "favorite" NFTs as donations;
3. NPO issues NFT and becomes the project party;
4. Public welfare supporters buy NFTs as donations.
5. Purchased by FAB DAO as a donation.

The above actions should be more far-reaching and more native to web3 than simply donating money to charity. After half a year of research, we have not seen a similar model at home and abroad.

As for who is the animal protection organization participating in this cooperation, please look forward to it.

Having said so much above, the Chuanbei cat blind box will be on sale at 24:00 tonight, and 45 of them will be sold in a lottery package with a unit price of 50 XTZ.

Another five pieces are sold starting from 0 yuan.

If you like TezDozen and support animal health issues, this is the best way to start. (And it should be that you don't have to grab it from others, it should be)

Note:

50 cats were sold out within 15 minutes, and as of 3/31, the FAB DAO wallet received a total of 8,800 USD. Next, NFT planning and support related to animal health NPO will be carried out.

Those who are interested are welcome to follow the Facebook fan page: https://www.facebook.com/FormosaArtBankDAO