Is this stage right for me? Watch "Million Youtuber's Popularity Experiment! 》

1.
Since its launch in 2005, YouTube has gradually become the world's largest video and audio platform until today. However, as we can more easily see and share all kinds of videos, YouTube has also brought some problems, some serious. This is exactly this "Million Youtuber's Red Experiment! , by Itamar. What the documentary directed by Itamar Rose tells us.

Before entering the film, let us first think about a question: what is a "stage"? For creators, the "stage" is a place where they can show themselves, express their ideas, and try to get appreciation, support and help from others. For the audience, the stage satisfies our emotions and curiosity, and also allows us to learn more about what we like and see more new things. So director Itamar. Ross said:

I needed an audience and a stage, and then YouTube came.

All I needed is an audience, a stage. And then came YouTube.

Broadly speaking, YouTube is also a stage where creators and audiences meet. However, the dazzling stage is also accompanied by darkness; the stage also brings people comparison and loss. If a person is originally happy and satisfied with his situation and talent; I can crayon, he can watercolor, I can paint, he can sing and play the piano; it doesn't matter who is better than the other. But thanks to luck and the fad of a period, some people will look brighter and become more famous; then we can't help but wonder: what's wrong with me? Or crayons, watercolors, singing, playing the piano, some content "out of fashion", can not get the attention of others?

"Comparison" not only causes psychological stress, but also sometimes social problems. If I look the same as others, will I not be valued by others? If you are different from others, you may be attacked. Many so-called "netizens" hide behind the opinions of the "most people" they guessed, wantonly and ruthless, criticize others without their own verification. "Numbers" are like money. The more abstract things are, the easier it is to get lost. Many creators and netizens can't help thinking that as long as they invest in a huge number and follow others to cheer, they don't really need to face any actual problems.

However, while any stage conveys content, it must also bring comparisons. Because "comparison" actually means that we look at a specific content from a specific aspect or point of view. For example, Xiao Ming and Xiao Wang, their lives are specific, complex, and have many aspects, so they cannot be compared; however, we can only compare which of them sings better "only in terms of" singing. it is good. "Only from" the click-through rate can we know who is more popular, etc... As long as there is specific content, there must be abstract and comparative possibilities. Therefore, we cannot simply accept or reject the "stage"; instead, we must gradually prevent and solve the problems that come with it while understanding its dangers.

And the same is true for us at YouTube.

The following contains movie content

2.
In terms of classification, "Million Youtuber's Red Experiment! " is classified as a "documentary". But here's a reminder: this film is not just the first actor Itamar. The life of Ross (who is also the director) is literally recorded. The film is more of a small social experiment. Based on his own life, the director created a character with a clear goal and simply wanted to become popular. Through it, he interviewed and did some interesting things to see how the society would react to it.

Itamar in the film. Ross, at first asked, "How do I get to YouTube?" But after interview after interview and incident, his question slowly changed: "Should I stay on YouTube? YouTube Is this platform suitable for my goals?" Finally, Itamar. Although Ross learned a lot of the secrets of other YouTubers, he decided to leave YouTube and go back to the street, asking people on the street if they wanted to watch his videos.

why? Why not use this handy platform? Going back to the street to spread videos, although it is more direct to the audience than being a YouTuber; in fact, "Street" is a platform just like YouTube, but the censor of "Street" is not the official YouTuber, but this local government. And Itamar. Ross took to the streets to increase the influence and viewing rate of his films. So, let's not take the director's decision as his departure from society and into art; he just picked a distribution platform (street) that was more suitable for his goals.

3.
One of the biggest reasons he assessed YouTube was no longer suitable for him was the 2018 shooting at YouTube headquarters in California. Before the shooting, YouTube blocked and even deleted many videos saved on the platform. Some for good reason; but there are also many videos that were supposed to be records of war, crimes, saved by the uploader at the risk of their lives, but YouTube is taking down the videos and allowing the perpetrators to get away with it. After one unexplained block after another, one can't help but wonder: YouTube, doesn't it want us to have any unprofitable voice that is different from most consumers?

In such a situation, the YouTube shooting happened. YouTuber Nasime shot and wounded three people before shooting himself. From the director's point of view, although the shooter Nasime has an extreme personality, it seems more like desperate and desperate. This incident added a layer of tragic color to the whole laughing and witty film. Itamar. Ross also temporarily left YouTube after being unable to change the platform.

Maybe, we can make YouTube better, make YouTube more transparent, more open, and more fair. But none of these changes would have happened if we weren't aware of its influence and the huge problems it has created. This may be Itamar. Ross brings us the biggest revelation this film contains.

PS after the end

The opportunity for the creation of this article is a free film exhibition organized by Zhiqi Qiqi and Giloo. Let's go watch it too~ I've watched "Million Youtuber's Popularity Experiment!" ", "Mysterious Doodler: Who is Banksy?" , are very interesting. The serial number is in the link below.

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