What are the differences between different social platforms? How to choose?

The rapid development of the Internet has made us accustomed to indulging in the life of the digital community. Whether it is daily chatting, life sharing or collecting information, we are almost circling in mobile phones, tablets or computers. Brands or self-media operators, if they want to increase the connection point with the public, draw closer and maintain their emotional relationship, they need to be more attentive to it.

Ecological Models of Different Community Platforms

Although multi-faceted management may improve exposure opportunities, if it is not enough, it may lead to a negative image due to insufficient thoughtfulness. The existing diversified platforms have gradually formed their own unique ecology under the chain of time. We need to think about what the main target audience is (age group, preferences, usage habits, etc.)? At the same time, with the existing capabilities, we should consider the planning of material output, strategic operation and operation execution, and gradually create exclusive image content for the appropriate platform.

The Power of Words ⏤ Visualizing Emotions and Imagery

"Souls and ghosts have become invisible but existing facts in the stack of people's word of mouth and online data."

Some people like long essays, some like short essays; some like vernacular, some like classical Chinese. Different content will attract different target groups. Although there are too many uncontrollable factors, after thinking about one's own ability, it is still necessary to return to the needs of the target audience, test the reaction of the content in the market, and find out the length of the article. , narrative tone, or the sweet spot of personal style. Of course, free play is also a good model. Many bloggers started out by documenting their lives and cultivating their interests. It is just because everyone is speaking now, and it takes more effort to be seen.

If you have the ability to visualize and visualize feelings, emotions or stories through text, maybe you can try to run a blog⏤ a text-based community.

• Reference platforms: Pixnet, Medium, Xuite, Blogger, Vocus, Blogger.com, Wix.com, Matters, WordPress, PTT, Facebook, Twitter

Witness of pictures and shadows⏤ strengthen visual memory

"Have I seen you somewhere?"

In the era of information explosion, if you want to capture the memory of short-term vision, you must pay more attention to the production of pictures or videos. While thinking about what everyone wants to see, ask yourself what you can produce. In addition to promoting from your own perspective, don’t forget that the community is a place for two-way communication.

Tips for building inspirational thoughts

1. Browsing a lot: Collect classic cases at home and abroad, and regularly browse relevant websites or news to continuously update the information in your brain.
2. Decomposition and absorption: Analyze the important factors of a successful architecture as a reference for future ideas.
3. Integrate and integrate: It is integrated with important current events and festivals. When encountering bottlenecks, you can find colleagues in the online community to discuss, which may inspire new possibilities.

How can the content we produce with all our hearts stand out from the crowd? In addition to the perfect content, advertising is another science, let us continue to discuss.

• Reference platforms: Instagram, Facebook, Twitter, TikTok, YouTube, Instagram, WeChat, LINE

Accompanied by sound

"The beauty of listening may be to be more intoxicated when you lose your sight."

Are you listening to podcasts too? From commuting, dining to rest time, if both hands and eyes are busy, ears can no longer be idle. Maybe this is a common problem of modern people, but it may be another kind of spiritual companionship and sustenance.

If you also have a charming voice, why not fascinate all beings online?

• Reference platforms: Apple Podcasts, Google Podcasts, SoundOn, Firstory, Spotify, KKBOX, Clubhouse

A place where people gather is called a community

The first method of spreading popularity on the surface should be "word of mouth"! Today's LINE, Dcard, PTT, Discord, etc., are like moving them to the Internet. The threshold for external communication is lowered. Whether it is good or bad, it increases the opportunity for people to gather and discuss, and improves the speed and breadth of diffusion. At the same time, the transparency of the truth is gradually becoming cloudy; in this generation where everyone can speak quickly, it is heaven and hell for brands, self-media operators or people who want to become popular, adding many exposure channels and opportunities, but Competition has also increased; lighting a spark may be easy and convenient, but it's either a dazzling firework or a moth that sets itself on fire.

We will see the warm appearance of people, and also the excited version of oral communication, and of course negative offensive remarks are indispensable; the authenticity of the media, the unpreparedness of the industry, or the war of words of the keyboard players, when it comes to this feeling Let’s talk about the post-truth era.

If you want to gather a group of people through FB community, LINE community or Discord, and hope to cultivate a loyal fan, then you must be full of confidence! But remember not to do bad things, after all, "water can carry a boat, but it can also capsize it."

• Reference platforms: LINE, Dcard, PTT, LinkedIn, WeChat, Discord, Telegram, WhatsApp

After you figure out why you do it, the answer will emerge

Clarify the value of the brand, do not blindly pursue the place where people gather nowadays, concentrate on evaluating existing resources and planning strategic layout, constantly test and adjust and stick to it, I believe we will all see the light of day!