Mi Lai Ke, 5 things you need to be prepared for when selling live

Hi We are the visitors of Maneki , the +1 acquiring tool for community live broadcast, and the guide of community live broadcast e-commerce.

Last time we chatted, we mentioned 5 things you need to know before selling live .

I promised you that I would walk hand in hand. What preparations will make you more foolproof during the live broadcast?

Taking the partner Maoguai Paradise as an example, the live broadcast process can be divided into 5 sections:

Live Streaming Theme/ Warm-up Wishing/ Situation Introduction/ Commodity Portfolio Introduction/ Message Reply

Live themes

• Kanban/Mobile Card: Displays today's recommended products or titles.

 Note: There are two kinds of people who will watch the live broadcast. 1. Fans: already know what your product is.
2. Non-fans: I don’t know what your product is. The purpose of the word card is to quickly let passersby enter the situation. If one of 1,000 passersby leaves the live broadcast because they don’t know the theme, you have one less and may become a loyal master. opportunities for customers. If one stays because you know the subject, you have one more chance of becoming a loyal main customer.

• A live streaming tool is available: OBS Studio .

 1. Support Traditional Chinese, Simplified, English and other languages.
2. Free software.
3. You can switch between different scenes and screens at any time.
4. Note: Windows computer needs to install Visual Studio 2013 Runtimes first

• If you don't need such a big action to use streaming tools, you can refer to this "Use FB's built-in special effects to stream live character cards"
• The content of the word card: it can be flatly stated, or it can bring a little context to the products to be discussed today

 1. General content: pet supplies 2. Situational content: Attention cat lovers! Use cat litter to see the cat emperor health test

warm up

• Warm-up: Warm up and chat with the audience

 1. For the first 10-20 minutes, repeat the "Like, Follow and Sneak Preview"
2. Introduce who you are and your background 3. Pay attention to the names of fans who are online, greet them one by one, and interact with fans thank

• Wish: Develop the habit of leaving comments

 1. Asking fans if there are any products they want to see, you can also use this to know what products fans are interested in.
2. If there is any question, the live broadcaster and the helper should reply or remind the live broadcaster to answer.

Situation introduction

• Start chatting and bring context: This is the most important part of the entire live broadcast, allowing viewers to resonate and demand the product. Story/chat content can be divided into small pieces, so that audiences who enter at different times can get the current theme at any time, and then use props and dialogues to deepen the situation.

 1. Have you come across...? ex. Have you ever encountered a cat that doesn't like to use cat litter 2. Lay out. ex. My friend is very distressed about this. Although he loves it, the smell of cat pee is really unbearable. It is a tragedy on the sofa. The whole sofa cover has to be removed and washed, which is troublesome enough.
3. Bringing in goods and brand concepts: ex. We also encountered a situation where customers said that, and if we use the wrong method, it will cause a lot of pressure on cat kings and cat slaves... But in this case, use this cat litter It will be much better, after changing the litter, within two weeks, 8 out of 10 cats will be used to the toilet in a fixed place.
4. Strengthen. ex. Because this cat litter has been… treated, it will make cats accustomed to its smell. And it can see how healthy the cat is, if it turns red, it means...green means....
5. Provide case sharing: actual case ex. According to the color of cat litter 6. Key summary and bring in specifications and prices 7. Time-limited purchase: Let fans know that there are discounts when purchasing at a specific time period 8. Continue chatting: this topic or change the topic

Product portfolio introduction

• Commodity combinations are introduced in sequence

 1. Introduce the same product at a time: product story, origin, and characteristics 3–5 minutes to place an order. Cultivating customers can only bid within this period of time, and missed opportunities are not there.

Reply to other messages

• Message reply:

 1. The little helper replies to fixed messages: Good morning, good afternoon, and good night 2. Other messages: reply to individual questions 3. Messages on the progress announcement: the first few products / current product specifications and prices / lucky draw qualifications / rules 4. Dark Pile Identity Questions and Answers

Now, you already know what the whole live broadcast process will be, don't worry about not being able to get started.

In the future, we will split each process and tell you more details of live broadcast sales.

We are Mi Lai guest, the guide of live broadcast sales, and it is our honor to serve you.

Snowman in Maneki Mi guest: community live +1 acquiring tool, live e-commerce. Responsible for running errands, brands/products who are interested in community live broadcast counseling and cooperation, please email me, if you want to hear the real me, mur mur, please come to 0hmyprincess to find me.

If you don't want to listen to me, and think it's fine to read the text, please clap your hands at least ten times before leaving, just press and hold the clap and don't let it go. Thank you Chimi.