What is a good strategy? | Sensing and Intuitive Personalities

We often see the following cases in the workplace (dialogue)

Director B: At the off-site meeting at the end of last year, the company's business strategy for 3 to 5 years was discussed. The general manager proposed to the management team the goal of "focusing on customer needs and achieving a 20% annual revenue and profit growth". Not sure how much is done now?

Director A: This strategy is discussed in each unit. The first is to take stock of the company's existing advantages and compare and analyze it with competitors, put forward annual goals, and then start corresponding projects for each unit. Currently focusing on new product development and reducing the cost of existing products. As far as I know, the R&D department will complete 2 new products by the end of the year; the purchasing department will negotiate with suppliers to reduce the price by 10% for the five best-selling products; the production department will analyze the production line and prepare to improve machine productivity and yield… All in order to achieve annual goals.

Suggest

In TSMC's 22 years, I have been fortunate to witness its rapid growth and have profound experience. From the beginning, TSMC relied on the authorization of Philips for its manufacturing process, and its technology was several years behind the United States and Japan, so it concentrated its resources to improve its foundry technology capabilities and finally led its competitors in advanced manufacturing processes. Next, in order to deepen the relationship with customers, in addition to proposing virtual fabs (customers can see the production progress of products through the Internet, and regard TSMC's factories as their own production bases), they also actively develop solutions to provide customer design services and product development. "Open Innovation Platform" (OIP: Open Innovation Platform ^TM ), customers can find the desired services and other partners on this platform to create and share more profits and values.

In the process, the engineering and R&D department accelerates technology and product development, the production department meets the order delivery time and manufactures high-quality products, etc. are all part of the daily work. Therefore, we often hear strategies such as "focusing on customers" and "using technology to improve customer service", all of which are high-level thinking and need to be carried out layer by layer and implemented with the cooperation of all aspects.

Likewise, each individual has his or her own contribution to the company by collecting and interpreting information differently.

Real-sensing type: Collect information through the five senses (sight, hearing, smell, taste, and touch), and are used to seeing and doing things with hands. In the early stage of TSMC's technology development, engineers with such characteristics often invest time in deeper research and problem-solving, laying a solid technical foundation.

Intuitive: Emphasizes the relevance of information, is very good at imagining and deducing, and is good at planning the future. Therefore, we proposed the idea of a virtual fab and an open innovation platform, deepened our relationship with customers, and even proposed a TSMC alliance to combine raw material and equipment suppliers to share information, experience and solve problems with each other, and jointly operate an advanced process ecosystem. lock up.

Therefore, the growth of the company requires employees with different specialties and characteristics. The grass-roots supervisors are leading the team, and the idea of inheriting the past must be brought into play. The tower construction stage allows the subordinates to develop adaptively.

share

Going back to winning new customers is like chasing girlfriends, I believe most married men have similar experiences: first, they understand and care about the details of their girlfriends’ lives like Daren, and then help her solve difficulties (like the real-feeling type). When the relationship is stable, will notice her circle of friends, family and future development (like the intuitive type). The same is true for acquiring new customers: analyzing the current situation of customers, proposing solutions that can help to exploit their strengths and improving their weaknesses, and achieve the goal of enhancing the value of the industry for both parties.