If you want to make money from Gen Z, you need to know about Gen Z

I wrote an article before, " The future of blockchain belongs to Generation Z ". Recently, I saw a Hong Kong professor mentioning " the development relationship between Generation Z and real estate technology ", which mentioned that the main source of real estate transactions in the Metaverse may be Z. Generations, it's no wonder that more and more Gen Z are researching cryptocurrencies, blockchain, metaverse, NFTs. Although sometimes it is tiring to learn new knowledge and absorb new information, but after all, if you are a real investor, you need to plan ahead.

Gen Z's brand concept

I participated in Teacher Gao's new book launch conference " Six Parts of ESG Brand Innovation " on the weekend, and I got a lot of results. If you want to know the content of Teacher Gao's conference who helped Wang Pin build a good brand marketing, you can click the link to learn more. I also recommend this book. book.

The biggest gain from listening to the conference this time is that people over 25 years old know many well-known brands, but the Z generation under the age of 25 does not know or are familiar with it. French blue porcelain.

Therefore, it is now a watershed in the brand war. Generation Z has gradually entered the workplace and has begun to have spending power. However, the current generation of Z has not established a brand and has no brand loyalty. If it can be arranged early to let the Z generation know the brand or even familiar with it, you can earn money to Gen Z money.

The relationship between Gen Z and real estate technology

Generation Z (Gen Z) generally refers to people born between 1997 and 2012. Although it is called the younger generation, the oldest Gen Z is actually 25 years old.

Gen Z is significantly more adventurous and innovative than previous generations, they focus on novelty, and they like fun and "cool" things. And technology is inseparable from their growth, permeating a large part of their daily life, so their living and consumption habits are also affecting and changing the old marketing model.

In the case of buying or renting a home, Gen Z tends to opt for newer real estate brokerages, online real estate marketplaces like PropertyGuru and Zillow, to cut down on extra fees. They are more courageous to try new loan mortgages such as cryptocurrency loans, such as Ledn's bitcoin mortgage-backed home loan service, to manage their finances in a smart way they are familiar with.

In the long run, the main source of real estate buying and selling in the Metaverse will also be Gen Z. Not only does Gen Z account for 60% of Metaverse users, but one-third of Gen Z users have spent time in the Metaverse, whether in product retail or property sales.

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I am Little Frog, and I like to study all things in the blockchain. If you don’t know me, please read “Where is Little Frog Sacred (Self-Introduction) ”.

If you are new to blockchain and cryptocurrencies, you can start by reading the following articles.

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1. Get to know the platform Potato Media: Introduction to Potato Media Lazy Pack

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