【Knowledge sharing】How Amazon is crushing startups

Today I would like to share with you how Amazon crushed new ventures . It includes the methods commonly used by many large companies, using huge capital to crush small companies. In this article, I will first use past cases to describe, and finally analyze the reasons behind their decisions. motives and methods.

Past Cases - June

At that time , smart home appliances were not popular, so June was relatively easy to break out of the siege at that time , and Amazon also found its potential and decided to invest in them, but this later became a big resistance for them. It seems strange, but the logic will be slowly become clear.

In the picture, you can see that their ovens are really super-like, but Amazon used the price advantage to force the other party to slowly withdraw from the market.

The point here is that it can be broken. Even big companies don’t want their products to compete in a saturated market, so Amazon will make judgments based on the big data of its stores, which can be said to be their natural advantage.

The most important thing in making a product is money, and big companies have a lot of money to develop products.

To put it simply, having money and data is Amazon's advantage.

To take it to the next level: big companies don't necessarily need to make money on everything , and Amazon certainly doesn't make a lot of money for half the price of others, but they don't just focus on the product, but attract everyone to join this . ecosystem.

The biggest reason why this product can be integrated into the ecosystem is the "smart" part, which contains Amazon's smart assistant Alexa. Users can remotely control the oven, record recipes and other functions. When you use it, you will have more opportunities to use Amazon in the future. services and various products.

Amazon's last step is to sell the product, using the company's one-stop service, presumably better than a startup. Past cases also pointed out that even if new products are sold on Amazon by paying advertising fees, the ranking is often overwhelmed by their own products. Even worse, if you sell products similar to Amazon's own, customers will be washed by Amazon's own advertising. It is conceivable that no matter how the new creation ends, it is not very good.

In fact, this kind of method is "plagiarism", but big companies are often not ashamed. For example, Facebook is proud of its plagiarism culture and tries to carry forward the function of its opponents, so that most people will later think that this function is a They are "newly launched" and "original". I think this is an unavoidable trend. Startups can only make up for it by working harder and innovating.

• Bai Xu ㄉ Miscellaneous Notes on IG Fans: https://www.instagram.com/dentistry_life_blog/
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