Promote the concept of vegetarian nutrition｜Business influence system diagram

In recent years, vegetarianism has become a global trend, and many companies and start-ups have invested in this field to contribute their efforts, whether it is to create a more friendly environment for vegetarians, or to help vegetarians walk more steadily and further on this road. . This time, Omplexity is honored to invite the team of "Promoting the Concept of Balanced Vegetarian Nutrition" to share their experience in using the "Business Influence System Map" . How does the system diagram help the team to clarify the definition of the problem in the initial stage? After drawing the system diagram, what are the different views on their own proposals?

"My grandmother has been a vegan since she was 36 years old. I originally thought that a vegetarian diet would have little impact on my daily life, except that I can't eat meat. It wasn't until I heard from doctors in recent years that my grandmother had insufficient intake of many nutrients, I realized that Vegetarianism is not as easy as I thought…” — Team Convenor

Everyone chooses to go vegetarian for different reasons. Some people are for religious ideas, some people want to contribute to slowing down global warming, and some people are for their own health. Regardless of the original intention, one of the most common problems vegetarians encounter is "unbalanced nutrient intake." For example, meat is actually the main source of protein, and most plant foods do not contain vitamin B12. Flavor, vegetarian restaurants on the market often use heavily seasoned processed foods, which are more likely to cause vegetarians to consume a lot of sodium and sugar, which is even worse for health.

On the road of vegetarianism, we hope to help vegetarians clear the most stable and safe way, and we also found that the biggest obstacle on this road is "unbalanced nutrient intake", which is not only a problem for vegetarians A big concern, especially for those who wish to switch to a vegetarian diet (see table below). Therefore, we decided to start with this problem to help vegetarians enjoy vegetarian food in a healthier and more secure way.

Initial proposal idea

If they want to ensure a balanced nutrition, most vegetarians choose to use health food to make up for the lack of their usual diet. However, if they can check their daily diet, they can get essential nutrients from the food prototype without spending extra money to buy additional health food. . There are many nutritionists on the market who have written nutrition guidelines for vegetarians, teaching people to start from calculating their healthy weight, activity intensity, etc. to obtain their own essential nutrients, but modern people are trapped in a busy life, how can they have time to calculate themselves? Is there a balanced intake of daily essential nutrients?

Therefore, we hope to develop a simple and easy-to-use app, through which vegetarians can calculate whether their daily diet is nutritionally balanced, and also hope to share some knowledge about vegetarian nutrition in it, so as to help vegetarians understand how to eat to be healthier . After we had the idea of the initial proposal, we also drew a lean canvas.

Next, we applied Omplexity's "Commercial Influence System Diagram", with the help of the previously drawn canvas, and started from the problem definition step by step, and reorganized our proposal.

problem definition

We define the core problem we mainly want to solve as "unbalanced vegetarian diet". Most of our customers are aware that there is something wrong with their physical condition, such as being told by doctors that they have insufficient nutrient intake and eat too much. Processed foods lead to other chronic diseases, etc., and the "demand for nutritional balance" arises. The reason for such a problem is the lack of a nutritionally balanced concept of how to eat vegetarian food.

existing solution

Faced with such a problem, most vegetarians choose common health foods on the market to make up for their lack of nutrients, but they may consume too much if they are not careful, which not only fails to solve the problem of "nutrient imbalance", but even reverses them. This creates a vicious cycle that leads to problems again.

In addition, the purchase of health food will also bring additional expenditure, and as the expenditure increases, it will also limit the influence of the existing solutions on solving the problem.

your solution

We hope to develop a vegetarian nutrient calculation app to help vegetarians enjoy a nutritionally balanced vegetarian diet, increase the concept of vegetarian nutrition, and provide online one-to-one consultation services with nutritionists, hoping to solve problems from the source. Reduce the rate of problem generation.

At the same time, we know that there are a small number of vegetarians who are willing to calculate their daily intake of nutrients. Since the time required to calculate nutrients is a cost to consider, we hope that through this app, this transfer cost can be reduced and increased People willing to calculate daily nutrient intake.

Key Activities and Resources

While executing the solution, we will inevitably need to promote key activities and related resources. For example, well-known vegetarian influencers are key partners in helping us promote the concept of balanced vegetarian nutrition, and in order to promote this knowledge, "nutrition knowledge" is also a necessary core competency, and other programs that lead to key activities are also very important. Of course, we must also try to improve "vegetarians who are willing to calculate their daily nutrient intake" and optimize their software development and interface design. The variables mentioned above will directly increase the rate of "solution development and sales".

Influence

Through the Vegetarian Nutrient Calculation App, we hope not only to help vegetarians enjoy a more nutritious and balanced diet, but also to lower the threshold for non-vegetarians to try vegetarian food, and finally, let the public understand the concept of vegetarian nutrition. As our influence continues to expand, more and more relevant groups or governments will invest and assist us in promoting our activities, which will attract more talents with the same philosophy to join our team. Such a positive cycle will be a great help for us to expand our influence.

Profit model

We hope that this app can become a personal nutritionist for vegetarians. We do not want too many advertisements to affect the user experience. Therefore, the profit model will mainly come from the income of users purchasing the app. Support us by valuing the nutrition of a vegetarian diet as an additional source of funding.

If Lean Canvas helps us list the structure of the proposal, then the “Business Influence System Diagram” helps us visualize the relationship between the elements in Lean Canvas and the stories behind the elements, so that we can have a more macroscopic view. Look at our own proposals from the perspective of the system. For example, we used to think about proposals in a "linear" way, but we never thought that some decisions would affect the system itself, and the system diagram presents these unobvious connections. Out.

We use the template provided by Omplexity as the framework, and then add other variables that we think are important. Although we do not draw a complete system diagram from scratch, in the process, the teams have different opinions on which key behaviors to choose to fit into this variable, or to How to accurately describe our solution and key activities have been discussed in depth, and once again, the consensus among the team has been consolidated and the problems we want to solve are clarified.

"Business Influence System Diagram" is a system thinking tool that assists the mapper to visually connect the "business model of the enterprise" and the "ideal of hope for change", presenting the "problems to be solved" and "solutions provided by the enterprise". ”, the causal relationship between “invested talent and capital” and “impact goals”.

Recently, Omplexity officially designed this tool as an open course for everyone to sign up for! You are welcome to take this class with or without prior knowledge of systems thinking.

Registration link: Business Impact Mapping Workshop

The system diagram template applied by the team in the case is also attached here. You are welcome to download and see for yourself!

Business influence system diagram - ppt template